February 2010 New Specialty Toys — Preschool

This giant floor puzzle is full of colorful, adorable dogs. Each puppy has style, attitude and class. The puzzle is 2" x 3" when completed.

No More Monsters! A Light In the Night™, created by a mother to comfort her oldest son when he moved to his big boy bed, is a gift set which includes an adorable light-up creature and beautifully illustrated board book. Just one soft press of the tummy emits a bright glow which proves once and for all there’s nothing “going bump in the night.” Each nighttime guardian is available in bubble gum pink, mint green or ice blue. Each gift set includes a Light Up Creature, Children's Board Book, Display Box, and online access (register A Light In the Night online and receive an official "Certificate of Bravery").
Awards: Creative Child Magazine 2010 Preferred Choice Award, Storybooks With Character category

This realistic-looking barbecue set features a hood that opens and a collapsible side table. It includes red knobs to pretend adjusting the heat during play, and wheels to roll it around to different locations. Primary materials are plywood, MDF and non-toxic paint. It measures 47 cm x 37.5 cm x 60 cm.
— This BBQ set was one of the top-two products mentioned by specialty retailers during ASTRA's Share the Fair event at Toy Fair 2010.

These wooden, magnetic dolls come in a box with multiple clothing options and include stands for playtime.
— Five of 38 retailers told TDmonthly in February 2010 that Melissa & Doug magnetic dress-up items are a best-selling wooden toy in their stores.

Kids can use the icing tube-shaped dry-erase markers to color four wooden cupcakes that come with a baking tray, cupcake sleeves and decorative wooden candles. The package measures 10.5" x 13.25" x 3.13".
— Play food sets and cutting food from Melissa & Doug were named as a best-selling wooden toy by seven of 38 retailers in February 2010. "The Melissa & Doug cupcake set did really well," Lesa Smith of Whiz Kid Toys in San Luis Obispo, Calif., told TDmonthly.
― Michael McCollum, owner of Learning Express in Hoover, Ala., told TDmonthly in spring 2010 that the Bake and Decorate Cupcake Set is his best-selling playset. “One of my employees absolutely loves it,” he said of what helps drive sales.
― “All year, [the best seller] is food sets from Melissa & Doug,” said Bill Rayment, owner of Toy Crossing in Harbor Beach, Mich., when asked about his top-selling playsets and activity kits during an April 2010 interview.
― Six of 43 retailers listed Melissa & Doug as their top supplier of playsets in April 2010.

This 24-piece wooden jigsaw puzzle features an attractive palette of dinosaurs and scenery. It measures 0.4" x 11.75" x 15.75".
— Eight of 38 retailers named puzzles by Melissa & Doug as a best-selling wooden toy in early 2010. Jamie Burdette, owner of LB Toys in Media, Pa., told TDmonthly his store sells about 36 a month of assorted styles.

This small purple engine boasting red wheels and gold trim is labeled with the No. 14 and prides himself on mischief and adventure. It measures 3.5" x 1.5" x 2".
— Ten of 38 specialty retailers named Thomas & Friends as one of their best-selling wooden lines in February 2010.
— Mike Lane, manager of Hobbytown in Cumming, Ga., told TDmonthly in early 2010 that his store sells about 3 dozen Thomas trains per month.

Chester Raccoon and friends are devastated at the loss of their friend Skiddel Squirrel and, at the suggestion of Mrs. Raccoon, plan a special memorial service for him at the pond. This story is designed to help children understand and cope with funerals and the trauma of losing a loved one, encouraging them to create special memories. It's authored by Audrey Penn and illustrated by Barbara Gibson.

TDmonthly Review:

Please click here to read TDmonthly´s Toy Expert review of this product.

This multi-paneled portable play space can be toted around as a book but opens up to reveal themed scenes that create a large, personal play area for children. Kids can fold out the panels all around them and play with toys and accessories inside the impromptu play area.The cardboard and paper is made from 100-percent recycled material, and the glossy, UV-cured outer layers are designed to prevent fading and offer a dry-erase surface. The Castle Edition has 15+ panels with a suggested retail price of $39.99 to $42.99. Launch date: May 2010.

Complete with an illustrated guidebook, this developmental kit comes with 10 multi-sensory games and craft activities to let preschoolers practice early cutting and fine motor skills.

A nice addition to story time to engage and encourage children to participate in the Humpty Dumpty story. Chimes are inside to enhance the story. Doll measures 7" x 6". Machine washable, dryable. Bricks sold separately.

Girls can create their own Tea Party with this preschool kit that has larger tiles. "These kits use a shape and color matching system, and large tiles, to make sure any preschooler can achieve great results!" Damien Crocker, U.S. Specialty Sales Manager, The Orb Factory Limited, told TDmonthly. Launch date: March 15, 2010.

Silly Sam Broom is part of hands-on line of Silly Sam & Friends talking role-play toys. Kids sweep and move the bristles or press the nose to hear one of six random speech and sound effects. Awards: American Baby Toy of the Year, Dr. Toy's 100 Best Children's Products. Launch date: 2002.

Building Thinking Skills Beginning is designed to provide fun, highly effective and engaging reasoning activities to improve the vocabulary, pre-reading, pre-writing, math, logic, spatial, and auditory processing skills of preschoolers. It teaches children to use organized analysis instead of guesswork to solve problems as it develops critical thinking skills necessary for success in reading, math, writing, and science. The book uses colorful, easy-to-understand activities, sequenced in small steps, many gamelike, and solvable in a short period. "Our thinking approach makes learning fun, motivating and effective. Empowering the mind through critical thinking is one of the best ways to prepare for life's journey," Nile Duppstadt, VP, The Critical Thinking Co., told TDmonthly. Awards: 2009 Teacher's Choice Award for the Family, Learning® Magazine, 2010 Best Products iParenting Media Award, Book category. Launch date: February 5, 2009.

This pad of 38 placemats gives kids and parents games, activities and puzzles to improve manners and social skills. Placemats can be removed for use.

Children can change the bathwater to vibrant colors using these all-natural dye packs that won't stain the tub. They are preservative and chemical free. Each pack contains two blue and one red.

Bugs are pretty common to find around the house, so the children should be able to quickly identify the ladybug, caterpillar and dragonfly. Children can decorate the bugs with colored tissue paper, black sticky dots and colored pom-poms to bring them to life.

Sometimes preparing for the party is almost as fun as having the party itself. Preschool children can wrap this present with ribbon, decorate the cupcakes with sprinkles and glue glitter to the party hats. This activity pack gets everyone into a festive mood.

Children can create colorful butterflies with all the different, tactile and colorful materials found in this kit.

Beach and ocean life is the theme in this activity set. Includes a seahorse, fish, and sandcastle as well as sand.

Dogs come in all shapes and sizes: big, small, fuzzy and hairy. Children can take the crinkly paper, the soft snow, and the fuzzy brown yarn to create their own furry friend.

Snakes, alligators, and turtles are very different, yet all in the same family. Use the various materials to create a visual distinction among them.

Written and illustrated by Ed Young, this book is about a boy who discovers an egg and presents it to chickens. When an eaglet hatches, the boy and the chickens work to help it fly, and it's eventually able to soar into beautiful skies. Launch date: April 2009.

Spirited little Lulu is determined to wear her soft, comfy pajamas to school, but is crushed when a day out in the PJs makes them barely recognizable. Launch date: 2009.