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June 2011 New Specialty Toys — Furniture & Decor







These bean bags are made in the USA. Filled with an engineered poly foam mix; slip cover removes for easy care.
— Paula Bolte, owner of Imaginations Toy & Furniture Co. in Blacksburg, Va., told TDmonthly in a Summer 2011 survey that Southeastern Kids was one of her best-selling furniture brands. She said she sells between 1-3 bean bags each month.
ToyDirectory Product ID#: 32520      (added 6/29/2011)
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The Urban Lifetime Crib is a standard crib that converts easily to a ToddlerBed, Daybed and Full-size Bed. The Lifetime Crib meets all safety guidelines and is JPMA certified. Conversion kits sold separately. Matching dresser, armoire, and chest of drawers also available.
ToyDirectory Product ID#: 32519      (added 6/29/2011)
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Age Range: 3 and up
Gender: Boys And Girls
Category: Plush
Novelties
Furniture & Decor



This fox is 15 inches tall and is soft and squishy. Squishables comply with U.S. ASTM F963 safety standards. They're made out of all new materials (100% polyester fiber). Squishables can be spot-cleaned. Also available in a miniature size.
Awards: TDmonthly Top Toy Award, June 2011
— Why it won: These extra soft and plush animal/pillows include a variety of characters we don't usually see in children's toys, such as narwhals. They come in several sizes, too, which make them fun for decorating a kid's or tween's room. With a range of characters from the Google Android to a T Rex, they'll appeal to boys, too.
— "Squishables are selling really well. It's a big ball pillow in the shape of animals. We sold 20 last month," Joe Berardoni, owner of Pun's Toys in Bryn Mawr, Pa., told TDmonthly in late Spring 2011.
— In a May 2012 survey, Elmer Carranza, manager of Doodlehopper 4 Kids in Springfield, Va., told TDmonthly that they sell six Squishables each month, making them the best seller in the plush category.
ToyDirectory Product ID#: 32352      (added 5/27/2011)
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The Elephant Table is built on a inter-locking frame and will not tip over. The seats are part of the table so they don't get moved or lost. Strong enough for the kids to stand on even when they are not supposed to.
ToyDirectory Product ID#: 32018      (added 3/25/2011)
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