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July 2009 New Specialty Toys — Key ChainsAge Range: 13 and up Launch Date: November 2008 Gender: Boys And Girls
Whenever there is an awkward pause, individuals can push the button on the key chain-sized theCRICKETtoy™ to hear "Chirp. Chirp." (crickets chirping). "There really is no other item out there like this designed for those awkward moments. It's a great conversation piece and it gets people asking, "Hey, where did you get that?" That's GREAT marketing and branding with multiple impressions throughout the week!" Jeff Anderson, owner of Kardandak Enterprises LLC, told TDmonthly. Launch date: November 5, 2008. ToyDirectory Product ID#: 24094 (added 6/11/2009) .  Age Range: 15 and up SKU or Item #: 715240 Launch Date: March 2009 Gender: Girls
This chic, heart-shaped photo key ring in wet croco has a silvertone ring and a claw attacher. The photo can be changed as often as the consumer desires. Launch date: March 2009. ToyDirectory Product ID#: 23833 (added 5/22/2009) .  This 2" x 4" turtle keychain is equipped with a blue light that's activated when one presses down on its soft shell. Launch date: 2009. ToyDirectory Product ID#: 23815 (added 5/21/2009) .
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