July 2009 New Specialty Toys — Religious

Creation By Design brings together the “greatest story ever told” with original, 3D computer-generated artwork and a fresh narrative voice. The cards are designed to relay the concepts and stories of the Bible without without preaching the ideas of any particular denomination, and may appeal to parents who want to minimize their kids’ exposure to violent video games and TV programs. The back of each card features three sections: Narrative, which relates a snippet of the story associated with that card in everyday language; Fun Facts, which relates trivia facts about the card topic, encompassing such subjects as art, literature, history, science and animals; and Timeline, which places the events of that card in relation to the other trading cards and world history, taking Bible stories out of the realm of myth and into fact and history. "Not only is the Bible the best-selling book of all time; it is [also] the best-selling book of the year, every year. Now, we have presented the stories in a manner that kids want to see and read," Steven Kaye, managing director of Creation By Design, told TDmonthly. Launch date: October 7, 2008.