July 2009 New Specialty Toys — Trading Cards

Revnjenz Drivers Licenses
From: REVNJENZ

Other products from REVNJENZ

Age Range: 5 to 13
Launch Date: November 2008
Gender: Boys And Girls

Category:

Interactive
Collectibles
Trading Cards

Revnjenz are fast, sleek and sporty street racers that come to life when the owner enters online his or her personalized "Secret Code" that is hidden on the back of the collectible driver's license. In Revnjenz World, kids can race and play games to earn BoostBucks to trick out their ride. "We have developed a virtual world community of street racers that focuses on an untouched market in the retail product/virtual world tie in. We fill a new, unpaved path for boys that gives them something new and unique to play in and talk about. We also have not left out the girls, as the boys can 'trick out' but the girls can 'accessorize' their rides," Susan Ashford, of the sales and marketing division at Revnjenz, told TDmonthly. Launch date: November 3, 2008.

Creation By Design brings together the “greatest story ever told” with original, 3D computer-generated artwork and a fresh narrative voice. The cards are designed to relay the concepts and stories of the Bible without without preaching the ideas of any particular denomination, and may appeal to parents who want to minimize their kids’ exposure to violent video games and TV programs. The back of each card features three sections: Narrative, which relates a snippet of the story associated with that card in everyday language; Fun Facts, which relates trivia facts about the card topic, encompassing such subjects as art, literature, history, science and animals; and Timeline, which places the events of that card in relation to the other trading cards and world history, taking Bible stories out of the realm of myth and into fact and history. "Not only is the Bible the best-selling book of all time; it is [also] the best-selling book of the year, every year. Now, we have presented the stories in a manner that kids want to see and read," Steven Kaye, managing director of Creation By Design, told TDmonthly. Launch date: October 7, 2008.