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October 2011 New Specialty Toys — Novelties







Watching the rising and falling colored blobs in these lamps is hypnotizing. They measure 13.75 inches tall and come in three assorted colors: pink, green and blue.
— Mary Porter, owner of Curiosity Zone in Ashburn Va., told TDmonthly in an October 2011 survey that she sells several of these lamps each month, making them her best selling tween item.
— Marc Slotin, owner of My Imagination Station in Spartanburg, S.C., told TDmonthly in a Fall 2013 survey that lava lamps were a big seller with tweens.
ToyDirectory Product ID#: 33056      (added 10/19/2011)
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Age Range: All Ages
Specialty: Yes (as of 2011)
Gender: Boys And Girls
Category: Halloween Merchandise
Novelties
Plush



Trick or Treat with Anthrax adorning a witch's hat, Flesh Eating with spooky, fake fangs, orange Amoeba with black mask, Black Death embroidered with a skull and crossbones, and Ebola costumed as Frankenstein with stitched mouth and neck bolts. Launch date: October 2011.
ToyDirectory Product ID#: 32966      (added 10/4/2011)
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Age Range: 6 and up
Specialty: Yes (as of 2011)
Gender: Boys
Category: Guns & Accessories
Novelties



No one will suspect a barrage of mini marshmallows from this small 12” bow. Load mini marshmallows into the chamber and pull the sting back to unleash the white and fluffy ammo. Pull the sting back again to release another marshmallow. The bow will shoot as fast as it can be pulled. Launch date: 2011.
ToyDirectory Product ID#: 32965      (added 10/4/2011)
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Age Range: 6 and up
Specialty: Yes (as of 2011)
Gender: Boys
Category: Guns & Accessories
Novelties



In spite of it's small size, this marshmallow shooter can go the distance. Load one mini marshmallow into the front barrel, pump the front grip 5-7 times, then pull the trigger and watch the marshmallow fly up to 30 feet away. This tiny 6” shooter is the perfect size for a stocking stuffer, or stash it in a desk drawer for emergency ‘mallow attacks. Launch date: 2011.
ToyDirectory Product ID#: 32964      (added 10/4/2011)
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Age Range: 6 and up
Gender: Boys And Girls
Category: Novelties
Eco-Friendly
Science & Nature



Squeeze-powered, kid-sized flashlights. Each animal's nose lights up when switched on. Side lever stores inside the body—release and squeeze to charge up the light.
— June Hargrove, co-owner of Black Forest Books & Toys in Charlotte, N.C., told TDmonthly in September 2011 that they sell 12 of this item each month.
ToyDirectory Product ID#: 32886      (added 9/12/2011)
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Age Range: 3 to 5
Gender: Boys And Girls
Category: Pretend Play
Novelties
Preschool



This Little Helper Broom Set has three pieces, sized for kids. Includes a Broom, a Hand Broom and a Dust Pan.
— As of 09/09/2011 this product had 4.2 out of 5 stars from 91 reviews on Amazon.com.
— Ginger Milligan, co-owner of Fantasy Island Toys in Fairhope, Al., told TDmonthly in September 2011 that they sell 2-3 dozen of the Schylling Little Helpers Broom Set each month. “We sell those every single day. It's one of those things we're never out of,” she said.
ToyDirectory Product ID#: 32885      (added 9/12/2011)
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Age Range: 5 and up
Gender: Boys And Girls
Category: Magic Sets
Novelties
General Toys



The Magic Coloring Book has become a favorite with children's magicians for good reason: it's quick, visual and completely deceptive. Ours is printed exclusively for Fantasma and is offered at a great price. First, the magician shows blank pages. Next, the pages show pictures of some of the things the magician likes most, "favorite things," cars, ice cream, popcorn. The pictures are in black and white. Somehow they don't seem real enough. A bit of magic and they are now the magician's favorite things in full color. Oh, and did we mention, we've also hidden card images in the book, so it can be used with card magic. Instructions for the book and for the card tricks are included.
— Joe Berardoni, owner of Pun's Toys in Brynn Mawr, Pa., told TDmonthly in a September 2011 survey that "the best-selling novelty item is the magic coloring book from Schylling, but only because I love to demo it. Very seldom does that not result in a sale. I can sell a couple of dozen in any particular month."
ToyDirectory Product ID#: 32884      (added 9/12/2011)
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Age Range: 14 and up
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: MM1
Gender: Boys And Girls
Category: Construction
Novelties
Kits



3-D Laser Cut Models featuring detailed laser etching and laser cuts on a 4.5" square metal sheet.  Easily assembled by popping out the pieces and connecting them at the attachment points using the easy to follow instructions.  Eleven styles to choose from:  Golden Gate Bridge, Cable Car, P-51 Mustang, Fokker D-VII Bi-Plane, Boeing 747 Jet, Beach Buggy, Checker Cab, Huey Helicopter, Staten Island Ferry, Empire State Bldg, Chrysler Bldg. Launch date: September 2011.

Where to buy:
NORTH WEST
ToyDirectory Product ID#: 32872      (added 9/8/2011)
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Age Range: All Ages
Specialty: Yes (as of 2011)
Made in: China
SKU or Item #: PLANT1
Gender: Boys And Girls
Category: Eco-Friendly
Kits
Novelties



Adopt a Plant - Save a Species. Encourages the public, one at a time, to adopt and nurture an endangered plant until it is sturdy enough to release back to nature or be re-potted as a house plant.  Kit includes actual rooted baby plant, plastic terrarium with small loop for attaching, coconut substrate and assembly instructions.  "Adopt a plant, build it a home, then take it with you wherever you roam." Launch date: May 2011.
ToyDirectory Product ID#: 32871      (added 9/8/2011)
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Ickeez are a collectible, but they also can be used create various shapes and sculptures. Unlike other collectible miniatures Ickee Stikeez can stick to any flat surface, and because of their patented suction cups when pulled off any flat surface they make a loud pop. They are small enough that kids can bring them in the car, to restaurants and on vacation. Ickeez will travel any place kids want to bring them.
ToyDirectory Product ID#: 32810      (added 8/30/2011)
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Packaged in a beautiful red Stocking Gift Box are five new tree ornaments from Giantmicrobes. Salmonella is adorned with holly, Dust Mite is sporting antlers and a red nose, Red Blood Cell is sprinkled with snowflakes, Penicillin is decorated with colorful ornaments, and an exclusive Green Amoeba available only in this collection is warmly wrapped up in a red scarf and ear muffs. Launch date: November 2011.
ToyDirectory Product ID#: 32805      (added 8/30/2011)
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Specialty: Yes (as of 2011)
Gender: Boys And Girls
Category: Books
Gifts
Novelties



Renowned Cthulhu Mythos aficionado Kenneth Hite retells H P Lovecraft's classic "The Dunwich Horror" in this story of childhood terror, with adorable* illustrations by Andy Hopp. Cliffourd the Big Red God features 32 pages of full-color illustration, and is sure to be a hit with the newest generation of Lovecraft fans and their parents. The third in the Mini Mythos series (after Where the Deep Ones Are and The Antarctic Express). * May not be adorable to all earthly species. Launch date: July 2011.
ToyDirectory Product ID#: 32748      (added 8/23/2011)
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Age Range: All Ages
Gender: Boys And Girls
Category: Christmas
Furniture & Decor
Novelties



Package Contents: One (1) 3’x5’ Poster, Four (4) removable adhesive squares. Stick over a window and illuminate by turning on the lights in the room. Legal: A Christmas Story: TM & © Turner Entertainment Co. WB Shield: TM & © Warner Bros. Entertainment Inc. (s11)
ToyDirectory Product ID#: 32742      (added 8/23/2011)
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Age Range: All Ages
Specialty: Yes (as of 2011)
Gender: Boys And Girls
Category: Halloween Merchandise
Furniture & Decor
Novelties



Package Contents: Two (2) 3’x5’ Posters, Eight (8) removable adhesive squares. Stick over a window and illuminate by turning on the lights in the room.
ToyDirectory Product ID#: 32741      (added 8/23/2011)
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Age Range: 3 and up
Gender: Boys And Girls
Category: Collectibles
Arts & Crafts
Novelties



Kids choose the DIY SqwishLand Parrot or Frog and paint their very own rare SqwishLander. Each box set includes a 5” unpainted Sqwishland character, six acrylic paints and one brush. Kids then use the included code to unlock the online gallery at www.SqwishLand.com/diy to register and post their one-of-a-kind soft ‘n squishy design for all to see. The online community at SqwishLand.com will vote on a favorite DIY design each month. Winning designs could become the next Rare Sqwishlander in the game and on store shelves. An Artist’s Guide and detailed instructions are included. Launch date: Summer 2011.
Awards: 2011 Fall Seal of Approval from the National Parenting Center
ToyDirectory Product ID#: 32739      (added 8/23/2011)
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Age Range: All Ages
Specialty: Yes (as of 2011)
Made in: United States
SKU or Item #: 6219FBS
Gender: Boys And Girls
Category: Furniture & Decor
Gifts
Novelties



Is our little fisherman dreaming or does he really have a fish on the line? This exclusive wooden sign, Fisherman's Dream, is 15" high x 10" wide. Perfect for the childs bedroom or grandparents spare bedroom.  USA Made and can be personalized for an additional fee. Launch date: July 2011.
ToyDirectory Product ID#: 32698      (added 8/12/2011)
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Wholesale Price: (Log in to view)
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Age Range: 1 to 8
Specialty: No
Made in: China
Gender: Boys And Girls
Category: Books
Plush
Novelties



These Puppets have corresponding books, and come in  a unique carrying box. Launch date: 2007.
ToyDirectory Product ID#: 32680      (added 8/10/2011)
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Age Range: 13 and up
Gender: Boys And Girls
Category: Board Games
General Games
Novelties



Based on the popular website (ranked in the Top 10 comedy websites by CNN), Awkward Family Photos combined classic and never-before-seen Awkward Family Photos with open-ended questions to inspire laughter and creative discussion among players. 4-6 players.
ToyDirectory Product ID#: 32581      (added 7/19/2011)
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Age Range: 12 and up
Gender: Boys And Girls
Category: Puzzles & Skill
Novelties
Gifts



An estimated third of the world's population watched The Royal Wedding on April 29th, 2011. This puzzle shows Will & Kate, the Duke & Duchess of Cambridge, on their wedding day. Piece Count: 550. Piece Jigsaw Puzzle Finished Size: 24"x18". White Mountain Puzzles are made in the U.S.A. with recycled materials.
ToyDirectory Product ID#: 32538      (added 7/6/2011)
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ArtiSands Flowers Mini Kit includes nine shakers of sand and eight pre-cut Sandesigns.
ToyDirectory Product ID#: 32527      (added 7/1/2011)
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