November 2010 New Specialty Toys — Electronic Games

ROBLOX is a free online building game that gives kids the ability to work together to conceptualize, create and design their own utopia from scratch. It provides a forum for users to socialize, interact and share their creative stories with other users. The site also teaches the basic principles of physics by educating users in the dynamics of construction as they build. The ROBLOX experience begins when users create an avatar and customize their world using a comprehensive catalog of virtual items including hats, clothing, gear and collectibles. Users are given a blank canvas which they transform into an original game that is populated with people, vehicles, homes, model rockets and even well-known landmarks such as the Taj Mahal and Eiffel Tower.

Updated 2020: 

Roblox is a global platform where millions of people gather together every day to imagine, create, and share experiences with each other in immersive, user-generated 3D worlds. The types of gameplay on Roblox are just as limitless as the imagination of the creators themselves.

All the online games you see on the platform have been built by members of the Roblox community for members of the Roblox community. Players can build the ultimate theme park, compete as a professional race car driver, star in a fashion show, become a superhero, or simply design a dream home and hang out with friends. Roblox is free to download and free to play on all modern smartphones, tablets, computers, Xbox One, Oculus Rift, and HTC Vive. https://corp.roblox.com/parents