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November 2010 New Specialty Toys — Novelties





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Age Range: 3 and up
Specialty: Yes (as of 2010)
Made in: 0
SKU or Item #: 0
Launch Date: January 2010
Gender: Boys And Girls
Category: Aircraft
Novelties
General Toys



This Foxtail breaks the sound barrier every time you throw it. Whistles lodged in the leather-covered soft sponge ball shriek as it whizzes through the air.
ToyDirectory Product ID#: 31228      (added 11/24/2010)
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Age Range: 4 and up
Specialty: Yes (as of 2010)
Gender: Boys And Girls
Category: Puzzles & Skill
Educational
Novelties



This jigsaw puzzle features the King of Pop, Michael Jackson. Featuring depictions of various stages of his life and the Neverland Ranch, this puzzle measures approximately 19"x27".
ToyDirectory Product ID#: 31169      (added 11/17/2010)
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Gender: Boys And Girls
Category: Novelties



Standing tall at 16.3”, this cool piece of retro decor emits colored mood lighting that shifts with the mesmerizing motion of the 'lava' inside. The heat of the bulb in the base of the lamp warms the secret goo formula, causing it to convect in unpredictable globs and bubbles.
— “Lava Lamps are the most popular, I have some from Schylling,” said Fred Rosenberg, owner of On The Park in Kingwood, Texas, of his best-selling tween items. “I sell as many as I can get.”
ToyDirectory Product ID#: 31000      (added 10/28/2010)
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Age Range: 5 and up
Gender: Boys And Girls
Category: Novelties



Containing the shapes of a dolphin, sea turtle, crawfish, and other creatures native to the habitat affected by the 2010 Gulf of Mexico oil spill, this special pack of Silly Bandz is designed to raise awareness for creatures threatened in this environment. A portion of the sales from every pack will go to helping rescue affected wildlife. In addition, this pack features “thermo activated” technology, causing a change in temperature to change the Silly Bandz's color.
— Two of 44 retailers listed Silly Bandz as a best-seller for tweens, reporting sales of approximately 100 per month during a September 2010 survey.
— "We've sold 2,300 this year at all three stores,” Marc Holcomb, owner of of Toys & Co. in Greensboro, S.C., said in autumn 2010. ''Silly Bandz is trending down, and they are selling their excess to stores in California, Washington and Texas,'' he added.
--Christine Osborne, co-owner of Wonder Works in Charleston, S.C., sells about 3,000 to 4,000 per month.
ToyDirectory Product ID#: 30998      (added 10/28/2010)
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Chatimals are the latest in hamster entertainment. Just speak to Chatimals for up to 60 seconds and they will repeat what you say back to you. Available in hamster and meerkat varieties.
— Jenny of Mummy Reviews brought Oscar the Chatimal home and shared that her son “just giggles at it over and over again and it giggles back.” She reported great success using Oscar “to repeat instructions for our Little Garden Helpers when I need them to do something for me.”
— In her video review of Chatimals Oscar, Bubbles from Sweet Craftiness told of her son playing with Oscar and his grandfather; the hamster’s mimicry “had everybody in stitches,” young and old alike.
ToyDirectory Product ID#: 30989      (added 10/28/2010)
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Age Range: 7 and up
Target Age Range: 13 and up
Specialty: Yes (as of 2010)
Made in: China
SKU or Item #: 855780000272
Launch Date: September 2010
Gender: Boys And Girls
Category: Fashion & Accessories
Novelties
Tween



Screen with words that have many different sayings. Over 20 different words, these are in tie dye or solid color colors and they glow in the dark.
ToyDirectory Product ID#: 30888      (added 10/18/2010)
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Age Range: 5 and up
Gender: Girls
Category: Fashion & Accessories
Novelties



This 24-pack features Silly Bandz resembling the popular Hello Kitty character and her accessories, including a hair bow and an apple. These bands can be collected, worn or traded with friends.
— 14 percent of 44 specialty retailers named rubber band bracelets a top-selling accessory in a fall 2010 TDmonthly survey, with one retailer boasting sales of 4000 a month.
ToyDirectory Product ID#: 30728      (added 10/6/2010)
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This monkey slingshot's strong elastic arms can propel him far distances. Users simply put two fingers in the hand pockets, pull back and let go. He comes complete with a cape and mask, and lets out a loud monkey call when released.
— In autumn 2010, Christine Osborne, co-owner of Wonder Works in Charleston, S.C., said she was still selling about 30 soaring simians per month.
ToyDirectory Product ID#: 30677      (added 9/27/2010)
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Kids can grow up to 300 Orbeez at once, and 2,500 total, in this gizmo. While the Orbeez grow, children can shoot them through the hoops. Once grown, they cascade down the spiral ramp into the collection tray and can be used for play with ideas from the included activity booklet.
ToyDirectory Product ID#: 30653      (added 9/23/2010)
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Age Range: 8 and up
Specialty: Yes (as of 2010)
Made in: China
SKU or Item #: 09510
Launch Date: January 2010
Gender: Boys And Girls
Category: Halloween Merchandise
Costumes & Accessories
Novelties



This classic disguise, with black furry eyebrows and mustache, will give users a whole new look, unless they already have a sizable nose, big eyebrows and thick black glasses. The plastic frames are designed to fit most adult heads, and come bagged with an illustrated header.
ToyDirectory Product ID#: 30638      (added 9/23/2010)
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Age Range: 8 and up
Specialty: Yes (as of 2010)
Made in: China
SKU or Item #: 12071
Launch Date: August 2010
Gender: Boys And Girls
Category: Halloween Merchandise
Costumes & Accessories
Novelties



This bountiful beard extends a cascade of wispy whiskers 4' below the chin. It would take decades to grow a real beard that long. The adjustable strap is designed to fit all heads.
ToyDirectory Product ID#: 30637      (added 9/23/2010)
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Age Range: 3 and up
Specialty: Yes (as of 2010)
Made in: China
SKU or Item #: 131460
Launch Date: January 2010
Gender: Girls
Category: Dolls
General Toys
Novelties



Christa is dressed to impress and sparkles everywhere she goes. She looks radiant in her green shoes with poofs on the toes, snowflake stockings, a shimmery off-the-shoulder red dress and a green scarf, topped off with a red bonnet.
ToyDirectory Product ID#: 30533      (added 9/13/2010)
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Age Range: 3 and up
Specialty: Yes (as of 2010)
Made in: China
SKU or Item #: 144890
Launch Date: January 2010
Gender: Girls
Category: Dolls
General Toys
Novelties



Holiday Hannah is ready for any holiday party. Super fashionable, Hannah wears red pompoms in her highlighted golden hair, a cozy winter Santa sweater, a shiny gold light bulb-embroidered skirt, candy cane striped stockings and fuzzy white boots.
ToyDirectory Product ID#: 30532      (added 9/13/2010)
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Age Range: 3 and up
Made in: China
SKU or Item #: 119610
Launch Date: January 2010
Gender: Boys And Girls
Category: Pretend Play
Dolls - Accessories
Novelties



Girls can explore, play and help make the world a little better while looking just like their favorite Groovy Girl superhero! In Starletta fashion, the Starletta Dress Up comes with a matching cape and dress.
ToyDirectory Product ID#: 30527      (added 9/13/2010)
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Age Range: All Ages
Specialty: Yes (as of 2010)
Made in: China
SKU or Item #: 144940
Launch Date: January 2010
Gender: Boys And Girls
Category: Plush
General Games
Novelties



Red has an exuberant and athletic nature. She also tends to be highly cynical and sometimes teases her friends. Like Gobo, Red likes to take the lead and they sometimes butt heads. This life-size Red plush has a yellowish orange complexion, orange hair, and wears a red sweater.
ToyDirectory Product ID#: 30462      (added 9/7/2010)
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Age Range: 9 and up
Specialty: Yes (as of 2010)
Made in: China
SKU or Item #: NNCAL1
Launch Date: September 2009
Gender: Boys And Girls
Category: Card Games
Educational
Novelties



Kids can discover some of the most celebrated, controversial and thought-provoking novelists of the 20th century while playing this simple, strategy-based card game.
ToyDirectory Product ID#: 30437      (added 9/7/2010)
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Age Range: 3 and up
Target Age Range: 6 to 8
Specialty: Yes (as of 2010)
Made in: China
SKU or Item #: T-55PG
Launch Date: January 2010
Gender: Boys And Girls
Category: General Toys
Novelties
Animal Figures



Press this pig for "eye-popping" entertainment. This silly pig measures 3" tall.
ToyDirectory Product ID#: 30351      (added 9/1/2010)
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Age Range: 3 and up
Target Age Range: 6 to 8
Specialty: Yes (as of 2010)
Made in: China
SKU or Item #: T-55CW
Launch Date: January 2010
Gender: Boys And Girls
Category: General Toys
Novelties
Animal Figures



Press this cow for eye-popping entertainment. This silly cow measures 3" tall.
ToyDirectory Product ID#: 30350      (added 9/1/2010)
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Age Range: 14 and up
Specialty: Yes (as of 2010)
Made in: China
SKU or Item #: 901
Launch Date: January 2010
Gender: Boys And Girls
Category: Electronics
Computers
Novelties



This webcam-equipped desktop missile launcher can be hooked up to a messaging program and controlled from anywhere in the world, by anyone on the user's buddy list. It is capable of shooting four foam missiles on an automatic rotation up to 25' in any direction. Each direction plays a different sound effect. "This is the only webcam equipped USB missile launcher with internet control capabilities," Taylor Giovan, Dream Cheeky marketing representative, told TDmonthly.
ToyDirectory Product ID#: 30245      (added 8/26/2010)
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Age Range: 14 and up
Specialty: Yes (as of 2010)
Made in: China
SKU or Item #: 782
Launch Date: January 2010
Gender: Boys And Girls
Category: Electronics
Novelties
Computers



Who wouldn’t be amused by the prospect of nailing some unsuspecting coworkers with foam missiles from time to time? This USB gadget can be strategically placed anywhere within 3' of your computer and effectively staves off your most unwanted company. It shoots three foam missiles as far as 15' in any direction and can be controlled easily by your mouse or keyboard. Looking for something more powerful? Try the upgraded version, OIC Storm Missile Launcher.
ToyDirectory Product ID#: 30246      (added 8/26/2010)
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Age Range: 14 and up
Target Age Range: Adult
Specialty: Yes (as of 2010)
Made in: China
SKU or Item #: 902
Launch Date: January 2010
Gender: Boys And Girls
Category: Electronics
Computers
Novelties



Big Red Button sits on your desk and rescues you from office traps, office stress and even embarrassing yourself by getting fired over raging at coworkers. Functions include “Boom,” a less violent way to let out your rage by virtually destroying your computer, “I’m Working,” a working spreadsheet so your boss knows you mean business, “Punch Up,” to hit your enemies in the face, “Webkey,” takes you to your favorite url, and “Take-a-Break,” because you take many and need to save money on your energy bill by putting your computer in sleep mode.
ToyDirectory Product ID#: 30244      (added 8/26/2010)
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Age Range: 4 and up
Target Age Range: 6 to 8
Specialty: Yes (as of 2010)
Made in: China
SKU or Item #: 54350
Launch Date: July 2010
Gender: Boys And Girls
Category: General Toys
Foam
Novelties



Moose Popper launches a soft foam ball up to 20 feet. When the moose is squeezed in the mid section, the sudden air pressure shoots out a soft foam ball. The harder he is squeezed, the faster and further the ball shoots out. The moose comes with six soft foam balls and a carry net. "There is no other soft foam ball shooter like this on the market. Moose Popper is an original in-house design," Joe Rooper, president of Hog Wild LLC, told TDmonthly.
ToyDirectory Product ID#: 30051      (added 8/16/2010)
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