February 2010 Notable Toys — All

This 100% cotton canvas diaper bag is just the right size for children to carry. The bag includes a cotton diaper and has plenty of room for children to add their own essentials.

Baby GoGo™ Goes Home comes with the baby doll in the Baby GoGo™ Introductory Set. This storybook follows Baby GoGo™’s experience coming home from the hospital, meeting the family, having a bottle, and earning a nickname. "The book and doll combination for helping a child prepare for a new sibling," Katie Wylonis told TDmonthly.

Lola the friendly gorilla not only serves as a cute wall decal, but can also be used as a chalkboard. Write and draw on it, then erase it when you want to start over. Completely removable and reusable, Lola can be transported to any room.

Each pack contains friendly squirrels, cheerful rabbits, a curious deer, birds, flowers, trees, and more. With bright and colorful hues and patterns on each design, one can create their own woodland scene on the wall. Since these can be removed and reapplied, multiple configurations are possible.

Trendy decoration item for nurseries and kids rooms. The tree is five feet in height and comes in several pieces so you can create your own design. Also includes birds and butterflies to add more color and detail to the tree.

This Amazing Spider-Man giant wall graphic works well with all ages. Can be used for the bedroom, media room, play room, or even the office. Other available Spider-Man themed items include wall stickers and self-adhesive border.

This push toy for toddlers features a plastic frame with a large, rolling Oball that features a ball inside. Launch date: 2010.

Inchimals is a set of 12 wooden blocks with animal images that measure from 1” in height (ladybug) to 12” high (giraffe).  They can be combined with the 100 write on/wipe off math puzzles for kids to practice counting, number values and recognition, fine motor skills, language and more. Launch date: Spring 2010.

In this sequential logic puzzle fashioned by the rules of chess, participants pick a challenge card and set up the pieces as shown. They they alternate turns moving pieces one by one until only one piece is left on the board, declaring the winner. It includes 60 challenges, from beginner to expert.

This collection is designed for Magformers to transform into hundreds of creative construction vehicles. Each set includes emergency lights and engine sound, plus an attachable, poseable figurine. Launch date: June 2010.

Celtic Challenge is a timeless strategy game for one or two players. Crafted in an old-world style, the game features rustic tiles, a Celtic "rune" staff for scoring, and an elegant hardwood playing board. Players try to remove as many tiles from the board as possible in the turns allowed. Legend has it that no one has ever accomplished the nearly insurmountable "Celtic Challenge" — sweeping all tiles from the board in one game. Rich with Celtic symbols, this game is designed for families, dads, or anyone looking to expand their library of classics. "While it is evocative of mah jong or solitaire, our Celtic Challenge game can be learned in less than five minutes, and played in 10-15 minutes. The sheer beauty of the game, and the look and feel of the playing tiles, set the product apart as deserving of an everyday place on the coffee table or anywhere in the home," Brian Maggio, Sales, Find It Games, told TDmonthly. Launch date: May 2010.
Awards:  2010 Oppenheim Toy Portfolio Best Toy Award, Gold Seal.

Pop, pop, pop. This snap-together jewelry features fashionable colors and distinctive shapes for playtime and party fun. Launch date: 2010.

This giant floor puzzle is full of colorful, adorable dogs. Each puppy has style, attitude and class. The puzzle is 2" x 3" when completed.

This set includes 32 seven-sided design blocks in various shapes and colors that are designed to allow for nearly unlimited constructions.

This softball-sized round plush is soft, cuddly and ideal for tossing around.

No More Monsters! A Light In the Night™, created by a mother to comfort her oldest son when he moved to his big boy bed, is a gift set which includes an adorable light-up creature and beautifully illustrated board book. Just one soft press of the tummy emits a bright glow which proves once and for all there’s nothing “going bump in the night.” Each nighttime guardian is available in bubble gum pink, mint green or ice blue. Each gift set includes a Light Up Creature, Children's Board Book, Display Box, and online access (register A Light In the Night online and receive an official "Certificate of Bravery").
Awards: Creative Child Magazine 2010 Preferred Choice Award, Storybooks With Character category

This realistic-looking barbecue set features a hood that opens and a collapsible side table. It includes red knobs to pretend adjusting the heat during play, and wheels to roll it around to different locations. Primary materials are plywood, MDF and non-toxic paint. It measures 47 cm x 37.5 cm x 60 cm.
— This BBQ set was one of the top-two products mentioned by specialty retailers during ASTRA's Share the Fair event at Toy Fair 2010.

These beechwood blocks in a pastel palette are made in Germany and come in a 10-piece set.
— Two of 38 specialty retailers named HABA blocks as a best-selling wooden toy in February 2010.

This bright block set features 28 pieces colored with water-based, non-toxic stains.
— Two of 38 specialty retailers referenced HABA blocks when discussing best-selling wooden toys in February 2010.

This colorful collection of 36 wooden blocks comes in a red-wheeled wagon with a rope for transport. It measures 13" x 11" x 3."
— Five of 38 specialty retailers named Melissa & Doug's blocks as a best-selling wooden toy in February 2010.

These wooden, magnetic dolls come in a box with multiple clothing options and include stands for playtime.
— Five of 38 retailers told TDmonthly in February 2010 that Melissa & Doug magnetic dress-up items are a best-selling wooden toy in their stores.

Kids can use the icing tube-shaped dry-erase markers to color four wooden cupcakes that come with a baking tray, cupcake sleeves and decorative wooden candles. The package measures 10.5" x 13.25" x 3.13".
— Play food sets and cutting food from Melissa & Doug were named as a best-selling wooden toy by seven of 38 retailers in February 2010. "The Melissa & Doug cupcake set did really well," Lesa Smith of Whiz Kid Toys in San Luis Obispo, Calif., told TDmonthly.
― Michael McCollum, owner of Learning Express in Hoover, Ala., told TDmonthly in spring 2010 that the Bake and Decorate Cupcake Set is his best-selling playset. “One of my employees absolutely loves it,” he said of what helps drive sales.
― “All year, [the best seller] is food sets from Melissa & Doug,” said Bill Rayment, owner of Toy Crossing in Harbor Beach, Mich., when asked about his top-selling playsets and activity kits during an April 2010 interview.
― Six of 43 retailers listed Melissa & Doug as their top supplier of playsets in April 2010.

This 24-piece wooden jigsaw puzzle features an attractive palette of dinosaurs and scenery. It measures 0.4" x 11.75" x 15.75".
— Eight of 38 retailers named puzzles by Melissa & Doug as a best-selling wooden toy in early 2010. Jamie Burdette, owner of LB Toys in Media, Pa., told TDmonthly his store sells about 36 a month of assorted styles.

This small purple engine boasting red wheels and gold trim is labeled with the No. 14 and prides himself on mischief and adventure. It measures 3.5" x 1.5" x 2".
— Ten of 38 specialty retailers named Thomas & Friends as one of their best-selling wooden lines in February 2010.
— Mike Lane, manager of Hobbytown in Cumming, Ga., told TDmonthly in early 2010 that his store sells about 3 dozen Thomas trains per month.