February 2010 Notable Toys — Trading Cards

Legend says that once upon a time three noble sisters traveled to distant lands and became the patrons of their own herds of horses. What happened to these herds? The first of these were the flower, tree and plant horses rooted in the magic of nature. Girls can join Emma as she searches the Jasmine forest for the horses of herd Sunflower. "Rather than capitalizing on the insecurity of girls and making them feel a constant state of emptiness and envy, Bella Sara is geared toward helping girls realize their potential through positive thought and inspirational stories. Bella Sara depicts realistic characters that girls can relate to, rather than presenting characters that display unattainable perfection," Johanna Stern, Marketing Manager, Hidden City Entertainment, told TDmonthly. "Through interactive game play, Bella Sara products teach girls the importance of introspection, cooperation and personal responsibility. The positive messages and themes of positive self worth and caring for others through game play encourage young girls to feel comfort in expressing their feelings and emotions." Launch date: March 2, 2010.