February 2018 Notable Toys — Collectibles

Hatchimals only hatch once – and now they’re hatching in a whole new way! Use your love and care to help them along! Hold, rub and tap the shell of your egg and you’ll hear delightful sound and see glowing eyes! Once the eyes flash rainbow colors, it’s hatching time! Your first Hatchimal twin will push, push, push until it cracks the eggshell! Lift out your first Hatchimal, and reach into the egg to lift out their twin! They’re finally here!

Unwrap L.O.L. Surprise!™ balls to find mystery collectibles with every layer: 1st Layer: Secret message [shhh . . .] 2nd Layer: Emoji stickers [so many feels!] 3rd Layer: Baby bottle [heyyyy, it's also a charm] 4th Layer: Pair of kicks [roller skates, cowgirl boots, ballet flats and more] 5th Layer: Outrageous outfits [jumpsuits, tutus, leather jackets, mermaid tails and more] 6th Layer: Fashionable accessories [sunglasses, cat ears, tiaras, oh my!] 7th Layer: … finally! L.O.L. Surprise!™ 3-inch doll—the ultimate surprise! These dolls are fierce, fashion-forward and packed with personality. From rockers to divas to merbabies, L.O.L. Surprise!™ has collectability all rolled up in a ball playset and purse. But the surprise doesn't end there. Feed your doll water with the baby bottle and reveal ANOTHER hidden surprise! "L.O.L. Surprise will be the hottest stocking stuffer this season," said Isaac Larian, CEO of MGA Entertainment. "Children today are obsessed with unboxing, the element of surprise and collectibles. To them, L.O.L. Surprise isn't just another toy. It's an experience, a hidden mystery, a present they can unwrap again and again every day to build their L.O.L. Surprise collection." Collectibles are the kid currency of today where sharing and trading with friends on the playground is like being part of a special club. Not to mention, the accessible price points allow parents to easily get on board with the trend that isn't going anywhere anytime soon. With an MSRP of $7.99, L.O.L. Surprise!™ is perfect for both ordinary and extraordinary occasions. L.O.L. Surprise!™ is THE only collectible that provides the ultimate unboxing experience, bringing the element of surprise with every layer!!