March 2009 Notable Toys — Plush

This colorful collection of fruits and vegetables from the HABA garden consists of a leek, a banana with a removable peel, two carrots and two tomatoes with rattles, all in a wooden basket. The fabric items are machine washable. Launch date: 2009.

Frederik has a removable saddle, bridle and magnetic clover leaf. The horse is machine washable and can be air dried. Launch date: June 2009.

Sweet soft Sissi pony is an accessory to the HABA 12” dolls. Sissi has a chenille mane and the entire pony is machine washable (gentle cycle, air dry). Launch date: June 2009.

This is a heat and cold therapy item that looks like a stuffed animal and is part of the Toasty Wild Animal Collection. It can be a calming, soothing aid for children, and also may comfort those with Alzheimer's, anxiety or sore muscles. The elephant can be warmed in the microwave to deliver heat therapy, or placed in the freezer to deliver cold therapy for up to two hours. Launch date: 2007.

From the Toasty Barnyard Collection, this plush pig has a herb and flaxseed filling and is designed to deliver heat and cold therapy by being warmed in the microwave or placed in the freezer. Launch date: 2007.

This soft, plush duck functions as a source of heat and cold therapy. It can be warmed in the microwave to deliver heat therapy, or frozen to provide cold therapy for up to 2 hours. Launch date: 2007.

This classy bunny rabbit with silky fur is a therapy item that can be warmed in the microwave to provide hear or placed in the freezer to provide cold therapy for up to two hours. The bunny has a herb and flaxseed filling. Launch date: 2007.

Made of plastic and lined with pretty floral fabric, this lightweight yet sturdy infant carrier - complete with seatbelt - is ideal for little Moms on the go and their baby dolls.

Young mommies will delight in taking their baby doll for long walks in this pretty red/fuschia stroller. With sturdy handles and strong fabric, this stroller fits up to a 14" baby doll.

This bright and comfortable baby sling makes it possible for little moms to take their favorite baby along wherever they go! Fits up to a 14-to-17 inch baby doll.

An adorable addition to the Mon Premier Nursery, My First Swing gently cradles and rocks just like a real swing. Complete with rotating toy bar and tray space, it is sure to entertain little Moms´ babies all day long.

With embroidered faces and plush bodies, these wonderful little rattles can be hung from the bar of a crib and are small enough - just 7 1/2" tall- for little hands to hold. The loop on top of each head has a removable ring that serves as a teething ring.
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This 16" fashionable doll is very stylish and full of mischevious charm. With a soft cloth body, vinyl face and hands, fixed eyes and colorful rooted hair. With their bright bold outifts and captivating personalities, they are sure to inspire fashionistas everywhere!

This 16" fashionable doll is very stylish and full of mischevious charm. With a soft cloth body, vinyl face and hands, fixed eyes and colorful rooted hair. With their bright bold outifts and captivating personalities, they are sure to inspire fashionistas everywhere!

This 12" bathtime doll has soft light brown skin and an adorable headband. Her soft body is so light, she floats! Filled with polystyrene "beads" that dry quickly, Tidoos are a favorite playmate outside of the tub too!

This 12" bathtime doll has soft light brown skin and an adorable headband. Her soft body is so light, she floats! Filled with polystyrene "beads" that dry quickly, Tidoos are a favorite playmate outside of the tub too!

Past videos: Product Demonstration

Aurora is commemorating Lamb Chop’s 50th Anniversary with its special edition puppet (15” MSRP $13.99), closely fashioned after the original Lamb Chop that caught the eyes of millions of viewers. The larger brown eyelashes, more prominent nose, and ribbed white sweater with three red buttons are a reminder of the Lamb Chop who have kept us laughing for more than 50 years.

Aurora released an adorable Bush Baby that retailers couldn’t keep on shelves. Now there are four more styles available, in vivid colors, and each of them makes funny sounds when squeezed. The bean filled plush animals (8”, MSRP: $6.99) have big ears, long tails and wide eyes and colors include Violet, Hot Pink, Turquoise and Lime Green.

Eco-friendly plush is generally double or triple the cost of its non-green counterparts. However, Aurora’s soybean based eco-plush line, which won a BabyZone.com Amazing Toy Award, retains quality without compromising affordability. Varying from 7.5 to 12 inches, suggested retail prices range from $15.99 - $39.99, respectively. The line includes arctic and endangered animals like polar bears, penguins and pandas, as well as jungle animals such as gorillas, monkeys, elephants and hippos.

Jazzy, a cuddly lion featuring long curly locks of hair, is one of the most adored characters from Aurora’s line of Flopsies. Kids love hugging and squeezing this beautiful ten inch, free-standing plush lion. For 2009, three vivid and colorful additions — called Mop Tops — are joining Jazzy’s “den” -- also ten inches in size, the violet, turquoise and pink assortment make sound when squeezed. Kids and tweens will appreciate choosing from the colorful options to match their personal style.

For the award winning category, Baby Talk, Aurora has released two new items for 2009 including My First Pet and My First Tool Kit. The plush carriers (6 inches in size) are easy for children to carry with them. Included in each carrier are four related plush characters (two to four inches depending on the character). Each plays a sound and has its corresponding name embroidered on the side, which teaches learning and development by association of words, shapes and sounds.

Aurora’s best-selling product and a favorite of kids and adults alike, Flopsies come in a variety of sizes, from mini 8” flopsies to standard 12” and 14.5” flopsies and 28” “super flopsies.” Best of all, Flopsies cover all the most popular creatures of the animal kingdom. Favorite jungle dwellers are on hand, parrots, tigers, zebras lions and elephants, as are those furry inhabitants of the forest such as woodchucks, meerkats, and otters. Many of the creatures that call the sea their home along with household pets are also included in the large collection. All styles are bean-filled and incorporate only lock washer or embroidered eyes for safety.

Cheeky Charlie and his pal Carmen (both 14.5”) are two bean-filled plush monkeys that like hanging around and creating smiles. Velcro hands can clasp or wrap around just about anything, making them as at home in a crib or playpen as they are on a bookshelf or windowsill. A brightly-colored bib and trademarked “banana in the tail” add instant interest and curiosity. There’s even a baby monkey (7”) that serves as Cheeky’s little buddy; also a 12” body puppet, and a western- wearing, ranger-hat outfitted “Wrangler” Cheeky Charlie (14.5”).

Aurora’s super-soft and interactive 14” teddy bear provides cuddly comfort while helping kids learn valuable skills. Through the bear’s colorful pair of overalls children learn how to tie a ribbon, fasten a snap, close a button and put items in a pocket. As they practice their motor skills, they will also learn the names of popular fruits that correspond to the colored parts of the overalls, banana and orange feet, and an apple and pear to put inside a bib pouch. Sound effects, a rattle and a squeak, on the hands round out the educational and developmental fun.