Baby Beethoven™ Symphony of Fun

Baby Einstein™ announced in August 2002 the launch of its new business-to-business online store created especially for “Mom and Pop” retailers carrying developmental and discovery books and toys for children.

The online store (babyeinstein.com) offers direct purchasing abilities for retailers, making it convenient to purchase all Baby Einstein products. Darren Seidel, Director of Finance and Business Development, is committed to the small specialty retailer as a vital ingredient to the growth of the Baby Einstein brand. The “grapevine marketing” begun by small stores has lead to personal recommendations by new parents and caregivers.

Some of these comments are accessible as testimonials on the site and the stories are compelling. From parents faced with special developmental circumstances to everyday problems getting children to calm down or sleep, Baby Einstein products provide the means to capture an infants’ attention and provoke a smile.

The new site offers a number of advantages for qualified retailers, such as wholesale pricing; promotional and special offers tailored for the Mom and Pop retail sector; 24-hour access to purchasing; a personal home page for recording all purchasing activity; overnight order fulfillment; and insight into purchasing by other retailers from the site.

Registration for independent boutiques has been streamlined with a new process guaranteed to inform retailers, with three or less brick-and-mortar businesses under the same company name, of their reseller status within 48 hours of submission.

As the developmental attributes of new products across the industry continues to expand, Baby Einstein has positioned itself as a leader in product development. With this comprehensive site that educates retailers and streamlines inventory control at the same time, Baby Einstein now joins the growing number of manufacturers fully invested on the frontier of Online Marketing.

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