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April 19, 2024

TDmonthly Magazine

May 2007 | Vol. VI - No. 5


My Best Sellers: Gramps' Garage

Power Up Sales With Powerful Accessories

By Christine Lebednik
May 2007

Run by Garrett and Alice Pillivant, a husband-and-wife team of Power Wheels repair and maintenance specialists, Gramps’ Garage is now in its 12th year of business.

Alice described to TDmonthly Magazine the store’s top sellers, which include Fisher-Price’s Power Wheels spare tires, mirrors, personalized license plates and decals. Though she wasn’t willing to reveal all of her suppliers, here’s an idea of what rolls out of Gramps’ Garage (Read the Pillivants’ story in Retailer Spotlight: Gramps’ Garage):

Power Wheels Batteries by FISHER-PRICE INC.

Power Wheels Batteries by FISHER-PRICE INC.This 12-volt battery has been designed to fulfill rigorous Power Wheels requirements to provide the best possible performance, durability and maximum play time for Power Wheels vehicles. It’s for use with Fisher-Price Power Wheels Advanced Series vehicles, with a Type 12-volt battery system only. It features an internal, self-resetting fuse and also comes with an instruction booklet containing important safety information. A 6-volt version retails for $28.
― Alice Pillivant, owner of Gramps’ Garage in Maynard, Mass., said of the Fisher-Price Power Wheels line: “Batteries are my very top [sellers]; they sell year-round. Because of the quantity I sell, I stay competitive with Wal-Mart and Toys ‘R’ Us.” 4/5/2007 (MSRP: $55.00; Age: 18 and Up)


12-Volt Power Wheels Charger by FISHER-PRICE INC.

12-Volt Power Wheels Charger by FISHER-PRICE INC.This charger is for use with Power Wheels 12-volt battery systems with one gray battery. A built-in indicator shows the battery charge status so users can easily see when the battery is ready for use. The charger must only be used with a Power Wheels Type 12-volt lead acid battery.
― “We New Englanders have some sense of the reality that battery life can be enhanced by the use, at least on occasion, of overnight chargers,” said Alice Pillivant, owner of Gramps' Garage in Maynard, Mass. Fisher-Price Power Wheels chargers are her second-best-selling item. 4/5/2007 (MSRP: $30.00; Age: 18 and Up)


Power Wheels Switches by FISHER-PRICE INC.

Power Wheels Switches by FISHER-PRICE INC.Fisher-Price Power Wheels switches prevent children from accidentally leaving the vehicles on for extended periods. They are an excellent sales point for Gramps’ Garage in Maynard, Mass. A key element of this product, Owner Alice Pillvant noted, is that customers need to come to Gramps’ Garage if they want switches because the switches “often have to be installed” and ― at least locally ― Gramps’ Garage is the place to go for Power Wheels installation. 4/5/2007 (Age: 3 and Up)


Power Wheels Decals by FISHER-PRICE INC.

Power Wheels Decals by FISHER-PRICE INC.Maintenance and repair, in addition to the original car shopping and ongoing experience, is all well and good; but vehicle ownership, especially among the younger set, should have a “fun” element to it, said Garrett and Alice Pillivants, owners of Gramps’ Garage in Maynard, Mass. Decals personalize Power Wheels vehicles and make them extra cool. 4/5/2007 (Age: 3 and Up)


Power Wheels Mirror/Windshield by FISHER-PRICE INC.

Power Wheels Mirror/Windshield by FISHER-PRICE INC.Cosmetic parts, such as a mirror or a windshield, add to the value and realism of Power Wheels cars, Alice Pillivant, owner of Gramps’ Garage in Maynard, Mass., told TDmonthly. The more realistic the vehicle, the greater the child’s learning experience.  4/5/2007 (Age: 3 and Up)


PW107 Large Power Wheels Car Cover by FISHER-PRICE INC.

PW107 Large Power Wheels Car Cover by FISHER-PRICE INC.This nylon UV-resistant car cover helps protect a Power Wheels vehicle from the elements. The bottom drawstring lets parents tie the cover down for added protection against the elements. The cover is screen printed with the Power Wheels logo. (Vehicle sold separately.)
― “For those who must keep the vehicles outside, the Power Wheels covers are the way to go,” said store owner Alice Pillivant, of Maynard, Mass. “At Gramps’ Garage, this accessory comes in seventh place on the best-seller list.” 4/5/2007 (Age: 18 and Up)


Farm Sound Puzzle by MELISSA & DOUG

Farm Sound Puzzle by MELISSA & DOUG

Taking the traditional peg puzzle to the next level, realistic animal sounds are heard when the puzzle pieces are properly placed on the board.
— Jo Ann Barrett, owner of White Rabbit Toys in Ann Arbor, Mich., was excited about sales so far of this new Melissa & Doug product.
— Susan Israel, sales person for Toy Box in Asheville, N.C., said this sells well at her store.
— “Only when they put the right pieces in does it make noise, so the battery doesn’t wear down,” pointed out Owner Alice Pillivant of Gramps’ Garage in Maynard, Mass. 7/15/2005 (MSRP: $9.99; Age: 2 and Up)


Becky the Bubble Blower by DUCK HOUSE

Becky the Bubble Blower by DUCK HOUSEThis Duck House heirloom fairy doll is made of porcelain and is a limited edition of 5,000 pieces. The product is ideal for the specialty market because it offers “great quality at an affordable price,” Anna Crosby of Duck House told TDmonthly. Launch date: February 15, 2007.
— Porcelain dolls are a good seller at Gramps’ Garage in Maynard, Mass., said Owner Alice Pillivant. (Watch the Becky the Bubble Blower Video Watch Video) 3/8/2007 (MSRP: $52.50)


Pink Jeep License Plate by SMART BLONDE

High Quality Embossed Aluminum License Plates 7/5/2007








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