September 22, 2018

TDmonthly Magazine

August 2007 | Vol. VI - No. 8

Watch ASTRA Marketplace Symposia

ToyTV Brings a Taste of the Show to You

By Alison Marek
August 2007

In addition to networking with peers and discovering new manufacturers, retailers at trade shows have a great opportunity to learn or review skills that increase the bottom line. TDmonthly Magazine's ToyTV crew took a peek into a few of the educational sessions offered at the ASTRA Marketplace show at the end of June in Las Vegas and picked out a couple of pointers. If you weren't there, here's what you missed:

Videography and editing by Alison Marek.

Conversation Cafe
Kathleen Edwards
Retailers share philosophies and strategies.
Competing Online
Hans Masing
Brain Station
Sell at full retail online. Pull online purchases before brick-and-mortar store opens.
Ready, Set, Sell
Idanna Smith
Replace store stickers with gift stickers for Xmas.

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