ToyDirectory
October 21, 2017

TDmonthly Magazine

March 2008 | Vol. VII - No. 3


TDmonthly's March Staff Picks

Post-Fair Considerations for '08

By Julie L. Jones
March 2008

You may be exhausted from all the products you encountered at Toy Fair, so TDmonthly Magazine has compiled a “short list” from the hundreds of products that were added to our site last month. See if these options could work for your store:

The Vivisect Playset by STRANGECO

The Vivisect Playset by STRANGECOEach PVC figure in the eight-piece set is designed by a different artist. The figures stand approximately 3” to 4” in height and are packaged individually in blind boxes. The series thematically focuses on the representation of animals that demonstrate the human condition. Mugs Bunny, King of the Deadbeets, Scurvy Nevil and Baby-Eating Crocodile are just a few of the figures available in the series. Launch date: January 26, 2008. 1/31/2008 (MSRP: $7.99)


Baby TV: Go Interactive by Comfy, Inc.

Baby TV: Go Interactive by Comfy, Inc.The miniature television remote-control provides complete protection from inappropriate channels. Parents can program the remote with five pre-set channels, and children can safely use the remote on their own. The remote is designed to fit comfortably in little hands and meets toy safety standards. Launch date: February 2008. 1/31/2008 (Age: 2 to 7)


Rapid 4® Wood by UNCLE SKUNKLE TOYS, INC.

Rapid 4® Wood by UNCLE SKUNKLE TOYS, INC.The wooden version of the quick-connection game involves both luck and strategy. Players take turns dropping marbles through the maze of levers in order to get a winning combination of four marbles in a vertical, horizontal or diagonal. The removal of a fifth marble in a column allows for continuous play and unexpected twists. The beautiful, fold-up wood design makes Rapid 4® Wood attractive when left out in a den and a snap to pack up and take on vacation. This product is a Dr. Toy Best Product Award winner. Launch date: June 2008. 2/4/2008 (MSRP: $44.95; Age: 8 and Up)


Friend Trading Cards by CHATTERCHIX INC.

Friend Trading Cards by CHATTERCHIX INC.Every ChatterChik™ represents a different U.S. state and comes to life through her distinctive bio, appearance, personality and lifestyle. Girls can collect all 50 cards in the series and even trade-out with their friends. (Watch the Friend Trading Cards Video Watch Video) 2/1/2008


Presidential Plush Eisenhower Elephant and Kennedy Donkey by TIMELESS TOYS

Elect our Presidential plush in 2008! The 10" Eisenhower Elephant holds the Eisenhower $1.00 coin and the 9.5" Kennedy Donkey holds the Kennedy half dollar. A commemorative hang-tag tells history of both political parties. High-quality soft plush. 2/1/2008


English Style Equestrian Sketchbook Set by FASHION ANGELS

English Style Equestrian Sketchbook Set by FASHION ANGELSDesign your dream horses, riding gear, course, jumps and more with this English-theme equestrian sketchbook set. The design guide includes info and details for designing your own horses, riding gear, jodhpurs, boots and more for dressage, polo, etc. Fun for horse lovers and riders of all ages. Includes 40 English-themed sketch-pad pages, markers, colored pencils, eraser, sharpener and design guide. 2/1/2008


GrassHoppers Insect Activity Capers by TOP SHELF HOLDINGS LLC

GrassHoppers Insect Activity Capers by TOP SHELF HOLDINGS LLCThis set of five colorful insect capes will create quite a "buzz" on a nature walk or family outing. Great for indoor and outdoor play, as party favors, or as costumes for an educational play, these fun capes inspire the imagination. The packaging features a wealth of fun facts about each insect species. They are made from soft and safe EVA foam and are also available in a school assortment of 20 capes (item #551), perfect for team activities and chaperoned field trips. Launch date: July 1, 2008. 2/13/2008 (MSRP: $14.95; Age: 3 and Up)


FeltTales™ All Dressed Up by BABALU INC.

FeltTales™ All Dressed Up by BABALU INC.The game invites children to play dress up with fun items such as a yellow jacket, a purple leopard print sweater or an orange dress. The set includes over 20 pieces of brightly colored felt with silk-screened details, a vinyl storage back and a felt board. Numerous titles are available. Launch date: Spring 2008.
— Babalu Felt Tales is most recognized by parents and toy expert for being travel friendly. It has received an average rating of 4 out of 5 stars, based on combined reviews from Amazon.com and etoys.com, also due to its ability to bring out the creative side of children as they build and tell their own stories. One concern is the small parts, which can easily be lost, torn, or swallowed by children under 3. (09.08.08) 2/13/2008 (MSRP: $19.99; Age: 3 to 7)


Prismatic Keychains by ZIPADEEDODAH

Prismatic Keychains by ZIPADEEDODAHThese handmade keychains feature colorful stars and moons floating in clear, safe oil, surrounded by tough acrylic casing. The 14 available varieties are Ocean, Lime, Dark Green, Runway Pink, Hot Pink, Purple, Burgundy, White, Tangerine, Red, Light Blue, Medium Blue, Deep Blue and Black. Launch date: Improved in 2006. 2/12/2008 (MSRP: $5.75; Age: 5 and Up)


HEXBUG Micro Robotic Creature by INNOVATION FIRST LABS, INC.

HEXBUG Micro Robotic Creature by INNOVATION FIRST LABS, INC.

The micro-robotic HEXBUG is a tiny, obedient insect that features bump-sensor feelers that help it avoid objects in its path. It responds to clapping or other loud noise by backing up or changing direction. The HEXBUG is small enough to fit in the hand and comes in five different body types and colors including pink, blue, green, yellow and orange. Awards: TDmonthly Innovations 2008.
— According to more than 60 reviews on Amazon.com and Radioshack.com, this fun, durable toy has been rated 4 out of 5 stars due to its entertaining and educational features. It is portable for any occasion and appropriate for any age. Consumers should be careful though, as they have been known to be flimsy and easily breakable, like real bugs! (09.12.08)
— "Everyone wants one, from adults to kids," Charles Bonner, owner of Heights Toy Center in Little Rock, Ark., told TDmonthly of this best seller in April 2009. "I sell 200 to 250 a month." Three of 44 retailers tagged Hexbugs as an overall best seller in late fall 2009.

— During a September 2010 survey, two of 44 retailers listed Hexbugs as their top-seller for tweens.


(Watch the HEXBUG Micro Robotic Creature Video Watch Video) 2/12/2008 (MSRP: $9.99; Age: 8 and Up)


Sweet WHO™ Snuggle Pods™ - Boy by MANHATTAN TOY

Sweet WHO™ Snuggle Pods™ - Boy by MANHATTAN TOYCreated for children ages 6 months and up, this super-soft snuggle pal comes in his own satin-lined "pod" and is based on the WHO character from the Dr. Seuss classic "HORTON HEARS A WHO." Babies will love toting and tucking in their own adorable first baby doll. Launch date: January 2008. 2/12/2008 (MSRP: $15.00; Age: 1 and Up)


Polar Bear Pail by PERENNIAL TOYS

Polar Bear Pail by PERENNIAL TOYSThe set includes a polar bear bath sponge, a badger night balm, a collectible polar bear magnet, an educational polar bear arctic habitat coloring book, non-toxic crayons, a storage pail and a surprise gift. The plastic bath toys are designed and modeled in the US and then cast with phthalate-free resin that includes recycled content. A percent of all sales supports wildlife conservation. Launch date: December 2007. 2/12/2008 (MSRP: $14.95)


Schoenhut® 25-Key Piano Pals™ by SCHOENHUT PIANO COMPANY

Schoenhut® 25-Key Piano Pals™ by SCHOENHUT PIANO COMPANYThis versatile little piano grows with the child. The main unit, decorated with a whimsical animal's head, is perfect for toddlers because it sits safely and squarely on the floor within easy reach of little hands. Later on, the sides with the animal's body can be attached, conveniently raising the piano to a comfortable height for an older child seated at the bench. Included is Schoenhut's® Learning System, with a removable color-coordinated strip that fits behind the keys to guide small fingers from chord to chord. The accompanying songbook contains a collection of familiar tunes. Schoenhut toy pianos are famous for their lovely chime-like tones. The keys are spaced correctly for a full-sized piano, which teaches proper finger placement and affords an easy transition to a large piano.The piano is 19-3/4" H x 16" W x 10-3/4" D and the bench measures 8" H x 8" D x 11" W. This product weighs 17 lbs. Launch date: February 2008. 2/25/2008 (MSRP: $129.99; Age: 3 and Up)


Set Cubed by SET ENTERPRISES INC.

Set Cubed by SET ENTERPRISES INC.This "curious game of clever connections" challenges two to four players to compare and identify SETs on the dice with those on the board, scoring as many points as possible by making SETs up, down and across the game board. Playing time is 30 to 45 minutes. Launch date: April 2008. (Watch the Set Cubed Video Watch Video) 2/21/2008 (Age: 8 and Up)


Spykee Micro by MECCANO

Spykee Micro by MECCANOThis robot is a miniature of the original Spykee. It has a simple remote control and the ability to move forward, backward and turn 360 degrees. It comes in four colors. Launch date: Late 2007. 2/19/2008 (MSRP: $24.99)


Charm It! Go Green Gift Set by HIGH INTENCITY CORP.

Charm It! Go Green Gift Set by HIGH INTENCITY CORP.The set builds environmental awareness with statement charms such as Love Earth, Green is Good, Plant A Tree and Reduce-Reuse-Recycle. Each set comes with five eco-themed interchangeable charms and a charm bracelet. The packaging is made of 100 percent recycled cardboard, features an eco-art design and comes with a 100 organic cotton insert. Launch date: Spring 2008. 2/19/2008


The Elf on the Shelf: A Christmas Tradition™ by CCA and B LLC

The Elf on the Shelf: A Christmas Tradition™ by CCA and B LLC

This set includes an 8" vintage-style pixie elf, a keepsake storage box and a children's picture book with a rhyming story that tells how the elf helps Santa out by watching children's behavior by day and reporting it to Santa at night. The elf is designed to be placed throughout the house during the Christmas season, creating a hide-and-seek activity for the whole family. Launch date: September 2005.
— “Elf on the Shelf is doing really well since we put those out five or six weeks ago,” remarked Janet Gregory, owner of Over the Rainbow Toys in Anchorage, Alaska, in November 2008. “We just brought them in in November. [We] sold 24 last month, and 24 already this month,” Terry Myers, owner of Kaleidoscope Toys in Round Rock, Texas, told TDmonthly.
— In a December 2011 survey about books, 2 out of 12 retailers named Elf on the Shelf their best-seller. "We sold 18 already, in just a couple weeks," Andrea Scartozzi from Hardware Toy Center in Paoli, Pa., told TDmonthly. William Meredith, owner of Learning Express in Cary, N.C., agreed. "Elf on a Shelf is our number one item. It has been for years!" he told TDmonthly.

Where to Buy: Smart Kids Toys; Kazoo Toys; Escapade Direct (Watch the The Elf on the Shelf: A Christmas Tradition™ Video Watch Video) 2/18/2008 (MSRP: $29.95; Age: 3 and Up)


My First RC Dinos by KID GALAXY INC.

Kid Galaxy introduces My First RC Dinos! With animated loveable features the green Tyrannosaurus Rex and blue Triceratops bring prehistoric fun to life for little tots. Each spin when they are turned on. When the button on the Trilobite remote is pressed the Dinos go forward. At the same time, the Dinos’ mouth chomps, his legs move and his tail sways side to side. Simple function 1 button R/C enhances the fun for your little one.
— Geoff Pendexter, owner of Whirlygigs in Brentwood, N.H., told TDmonthly in a Fall 2012 survey that they sell about 6 of this item each month, making it a best selling hobby item in their store. 2/14/2008 (MSRP: $22.99; Age: 3 and Up)


The JackPack by JACKPOPZ INC

Backpack Style Carrier
Holds six of your favorite mini plush animals.
(Dimensions: 10"w x 12 1/2"h x 3 1/2"d) (Watch the The JackPack Video Watch Video) 2/13/2008 (MSRP: $24.99)


Space Age Crystal Growing Kit - Citrine and Topaz by KRISTAL EDUCATIONAL INC.

This 6-crystal kit grows two crystal clusters on rock, two gem-like single crystals, and two crystal geodes. Just dissolve the crystal growing chemicals in hot water, place a rock or geode cast with a diameter of up to 6" (15 cm) into the solution, and watch how crystals grow on it. 2/28/2008 (MSRP: $9.99; Age: 12 and Up)


Matchitecture Mechanical Digger Kit by BOJEUX INC.

Matchitecture Mechanical Digger Kit by BOJEUX INC.With this kit, children use match-like pieces called microbeams to build intricate constructions. 2/27/2008


Fire Chief Role-Play Outfit by MELISSA & DOUG

Fire Chief Role-Play Outfit by MELISSA & DOUGThis authentic-looking fireman costume features bright stripes and comes with a hat, a megaphone, an ax, a fire extinguisher and other accessories. It retails in a clear vinyl bag. Launch date: 2008.
—  “Melissa and Doug have great dress-up costumes ... those are moving briskly,” said Diana Nelson, owner of Kazoo and Company in Denver, Colo., about her top-selling dress-up items in March 2010.
— In a December 2013 survey two out of 10 retailers told TDmonthly that fire fighter costumes were one of their best-selling Halloween costumes. 2/27/2008 (MSRP: $39.99)






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