ToyDirectory
October 17, 2017

TDmonthly Magazine

April 2008 | Vol. VII - No. 4


Get These Toys!

Bakugan Battle Warriors Triumph Over Boys

By Sivhour Sim
April 2008

With additional reporting by Sheila Coyle, Virginia Davis, Terri Hughes-Lazzell, Christine Lebednik and Brenda Ruggiero

A new hot item for boys may be the Bakugan Battle Brawlers line of strategic card games and marbles that transform into robots, by SpinMaster. One Canadian retailer claims it's "out of control." [Update 5/19/08: Since we published this, Boston.com has also reported that the toy's caught on in the U.S.] Despite reports of a slowdown, 25 percent of 45 storeowners surveyed by TDmonthly Magazine named Webkinz by Ganz as their hottest item. Other top sellers included erasers by Iwako, playsets by Playmobil, Sticky Mosaics by The Orb Factory and Bananagrams by Bananagrams.

Bakugan Battle Brawlers - Starter Pack by SPIN MASTER TOYS

Bakugan Battle Brawlers - Starter Pack by SPIN MASTER TOYSBakugan is a strategic card game played with magnetic, spring-loaded marbles that transform into robots. The game spawned an animated series on Cartoon Network, Bakugan Battle Brawlers, which debuted on February 24, 2008, according to Wikipedia. Launch date: February 2008.
— Barbara Vininsky, owner of Blossom & Harry in Montreal, Canada, said in early 2008 that this is her hottest item by far: "It's out of control; I've never seen anything like it." Boys 6 to 9 are snatching it up as fast as she can order, even though her store specializes in clothing and she rarely has hot toys for boys.
— Two of 63 retailers named Bakugan when asked about their overall best-selling toy in September 2008. Tim Hayes, owner of Learning Express in Sudbury, Mass., told TDmonthly in November 2008 that his store sells 500 to 600 units of Bakugan monthly. “We’ve been very fortunate in having shipments,” he said.
— David Marks, owner of Learning Express of Westport in Westport, Conn., lauded Bakugan for its wide range of appeal. "I've been in this business for 13 years and I've never seen a product appeal to kids as young as 5 and as old as 13," he told TDmonthly. (Watch the Bakugan Battle Brawlers - Starter Pack Video Watch Video) 4/3/2008 (MSRP: $14.95; Age: 6 and Up)


Orange Eraser by IWAKO

Orange Eraser by IWAKOFruit? Eraser? Collectible? Erasable? Try all four. These brightly colored erasers come in many types and sets for increased collectibility.
— “Little Japanese-made erasers from Iwako” are popular at Izilla Toys in Seattle, Co-owner Jude Larene told TDmonthly in mid-2007. “These really took off a few months ago. All the kids at local elementary schools are collecting them.”
— "I sell thousands and thousands of them — probably a couple hundred a month," added Larene.
— In early 2008, three of 45 retailers singled out Iwako erasers as their stores’ hottest selling item. 6/26/2007 (MSRP: $0.99)


Large Pirate Ship by PLAYMOBIL INC.

Large Pirate Ship by PLAYMOBIL INC.This pirate ship comes with a cabin, a working anchor winch, a functional loading crane, a boat hook and space for treasure and cannons. It also includes four figures, a monkey, a parrot and other accessories. The boat floats or drives on rollers and can be upgraded with the PLAYMOBIL Underwater Motor (Item #7530). The ship measures 26" L x 9" D x 22" H. “The Pirate Ship also includes string which is used to make the anchor winch and crane functional,” Playmobil Inc. Advertising and Marketing Manager Michelle Winfrey told TDmonthly. Launch date: August 2008.
— Three of 45 retailers shared with TDmonthly in early 2008 that Playmobil products are the hottest sellers in their stores.
— The pirate line by Playmobil made the top-10 best-sellers list at LB Toys in Media, Pa. in spring 2008. “Much of the line is made in Europe, and it strongly encourages imagination,”said Owner Jamie Burdette. 12/18/2007 (MSRP: $94.99; Age: 4 and Up)


BANANAGRAMS® by BANANAGRAMS

BANANAGRAMS® by BANANAGRAMSThe fast-moving word game consists of 144 ivory-like letter tiles in a zippered banana pouch. Players place the tiles face down on the table and randomly select 21 tiles. They turn their letters right-side up simultaneously and proceed to form as many intersecting and interconnecting words as possible, rearranging their own letters as many times as desired throughout the game. Awards: TDmonthly Top Seller 2007; 2009 TOTY Game of the YEAR, 2006 Oppenheim Toy Portfolio Gold Seal; 2007 iParenting; 2007 Parents' Choice Recommended; 2007 Dr. Toy Best Products. (Read Review)
— This product has been making the TDmonthly Best-sellers lists since 2007.
— As of 05/13/2011 this product had 4.8 out of 5 stars from 456 reviews on Amazon.com.
— Eight of 66 retailers vouched for its best-selling status in May 2008; seven of 63 did in Sept. 2008. Shani Watmough of Planet Toys in Rockland, Maine, said her store sells 60 per month.  Fifteen of 38 named it a top-selling game in Feb. 2010.
— As of April 5, 2010, Bananagrams had spent 570 days in the top-100 best-selling toys and games on Amazon.com.
— According to owner Brett Sommer of Figpickels Toy Emporium in Coeur d’Alene, Idaho,  “It was the 2009 game of the year. The brilliant packaging definitely helps this product." (Watch the BANANAGRAMS® Video Watch Video) 6/19/2006 (MSRP: $14.99; Age: 7 and Up)


Paper Factory by ALEX BRANDS

Paper Factory by ALEX BRANDSGiving kids the chance to make recycled paper by hand, this kit includes construction paper, a papermaking tray, two screens, two boards, six poster paints, ribbons, wooden beads and additional accessories.
— Owner of The Toy Shop in Lexington, Ky., and Erica Welton, manager of Bedford Falls Toy Shop in Charlotte, N.C., both told TDmonthly in early 2008 that Alex’s craft kits for older kids are the best-sellers in their store. (Watch the Paper Factory Video Watch Video) 2/18/2008 (Age: 7 and Up)


Solar System 48pc Floor Puzzle by MELISSA & DOUG

Solar System 48pc Floor Puzzle by MELISSA & DOUGThe 48-jumbo-piece puzzle depicts the planets and the moon in the solar system. The puzzle is educational and also teaches kids matching and motor skills. Each puzzle piece is made of extra-thick cardboard for extra durability. The puzzle measures 24” x 36” when assembled.
— “Melissa & Doug’s solar system puzzle – we sell at least one a day,” Steve Ricks, owner of My Story House Toys in Roswell, Ga., told TDmonthly.
— “Floor puzzles by Melissa & Doug – [we sell] at least one a day,” Bob Colbert, owner of The Toy Box in Searcy, Ark., told TDmonthly.
— Over 11 percent of retailers who spoke with TDmonthly in early 2008 shared that large floor puzzles by Melissa & Doug are their stores’ best-sellers when it comes to puzzles. (Watch the Solar System 48pc Floor Puzzle Video Watch Video) 3/24/2008 (MSRP: $11.99; Age: 3 and Up)


Groovy Girls Zadie by MANHATTAN TOY

Groovy Girls Zadie by MANHATTAN TOYThis beautiful 13" doll exudes fun and spunk in her pretty little floral dress. Launch date: January 2008.
— In early 2008, 2 of 45 retailers singled out Manhattan Toy as the best-selling line in their stores. (Watch the Groovy Girls Zadie Video Watch Video) 1/8/2008 (MSRP: $11.99; Age: 3 and Up)


Cargo Copter by LEGO

Cargo Copter by LEGOThe 272-piece set can be used to construct a helicopter with cargo-lift capability, a speedboat with power-anchor capability or a power-propelled plane. The cargo copter measures 12” long and over 4” high.
— “Legos are always a huge item,” Rich Gibson, owner and manager of Learning Express of Newton in Newton Centre, Mass., told TDmonthly in early 2008. 3/24/2008 (MSRP: $19.99; Age: 7 to 12)


Thomas & Friends™: Engines and Escapades by HIT ENTERTAINMENT

Thomas & Friends™: Engines and Escapades by HIT ENTERTAINMENTThomas and his friends are featured in six new adventures, including "Cool Truckings," "Skarloey Storms Through" and "Wash Behind Your Buffers." In addition, children can sing-along with the puffing steam cloud to two music videos. The DVD has an approximate running time of 50 minutes. This product received a 2008 Parents' Choice Approved award. Launch date: March 4, 2008.
— According to Bennie Campbell, owner of ABC Toys in Conway, Ark., “Thomas the Train always has been” the stores’ hottest selling line. 2/8/2008 (MSRP: $14.98)


Webkinz Duck by GANZ

Webkinz Duck by GANZThis cute little duck comes with a code that allows its owner to access Webkinz World online.
— Over 26 percent of 45 retailers surveyed by TDmonthly in early 2008 named Webkinz as their hottest selling item.
— “Webkinz by Ganz — they still sell out every shipment,” Melodie Ingwersen, owner of Creativity for Kids in Columbia, S.C., told TDmonthly in early 2008.
— “[They] have been really hot for the last couple of years,” she added. 2/18/2008






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