Saying Goodbye to Yesterday's Marketing

Simple Equation Gives You the Edge

By Charles W. Allen
May 2008

Marketing evolves as quickly as the next car design. In TDmonthly Magazine’s June issue, learn how to leverage your marketing momentum by following a simple equation, abbreviated “I-E-E-O = Results” — Interrupt, Engage, Educate and Offer. Catch up on the rest of the series by reading “Yesterday’s Marketing is Dead: Part 1” and “Yesterday’s Marketing is Dead: Part 2.”