ToyDirectory
December 13, 2017

TDmonthly Magazine

April 2009 | Vol. VIII - No. 4


View Play Set, Play Tent and Action Figure Videos

Active and Imaginative Play Get Caught on Tape

By Alison Marek
April 2009

Watch the newest play sets, play tents and action figures from Toy Fair 2009. Go to Egypt, go green ... there's a world of possibilities to choose from.

Retailers: Did you know you can broadcast TDmonthly Toy Videos from your website? (See website terms of use.) Manufacturers: Find out how a TDmonthly Video attracts buyers.



Pyramid by PLAYMOBIL INC.

Keep the Pyramid from being invaded by releasing various traps with your very own amulet.  Intruders will have to overcome the collapsible staircase, chute, and scorpion trap.  There is also a secret treasure chamber, trapdoor with slide, and rotary secret chamber. The pyramid walls are removable. Set includes 4 figures, tomb, and many other accessories. Dimensions: 21 x 21 x 14 inches (L x W x H). Recommended for ages 5 and up. Choking Hazard. Small parts. Not for children under 3 years.

— "We sold out and are taking orders for it," Mike DiAndrea, manager of Hardware Center Inc. in Paoli, Pa., told TDmonthly of this high-ticket item in late November 2009. He cited unit sales of about 25 per week.

— Eight of 44 retailers surveyed in late fall 2009 named the Playmobil Pyramid as one of their top sellers. Seven others cited the Playmobil line in general as a popular purchase.
(Watch the Pyramid Video Watch Video) 12/8/2008 (MSRP: $104.99; Age: 5 and Up)


Police Headquarters by PLAYMOBIL INC.

Help the Police monitor the Police Headquarters. Prison cell comes with working door lock and breakout window and wall. The Police Headquarters is equipped with surveillance cameras and has a reception area, interrogation room, and a wall for equipment. Also includes three figures and many other accessories. Recommended for ages four and up. Choking Hazard. Small parts. Not for children under 3 years.
— David Campbell, owner of Amazing Toys in Great Falls, Mont., likes Playmobil because its products are "not made in China, customers come back for more [and it offers] good play value," he told TDmonthly in fall 2008. Thirteen percent of 52 retailers named the company as a favorite. (Watch the Police Headquarters Video Watch Video) 12/8/2008 (Age: 4 and Up)


Church by PLAYMOBIL INC.

Cheer on the newlyweds as they make their way out the Church.  Press the windows of the church tower and hear the bells and organ music.  Also comes with three figures, many accessories, and a pink jewel case with rings for the child. 2 AAA batteries required. Dimensions: 12.5 x 16.5 x 22 inches (L x W x H). Recommended for ages four and up. Choking Hazard. Small parts. Not for children under 3 years. (Watch the Church Video Watch Video) 12/8/2008 (Age: 4 and Up)


Road Maintenance Truck by PLAYMOBIL INC.

Keep the roads safe with the Road Maintenance Truck.  The truck comes with blinking lights, removable snow plow, and 190º rotating arm. The loading bin tilts and the cabin roof is removable.  The dispenser also functions to release contents onto the ground.  Comes with a figure and many other accessories. 2 coin batteries included. Recommended for ages four and up. Choking Hazard. Small parts. Not for children under 3 years. (Watch the Road Maintenance Truck Video Watch Video) 12/8/2008 (Age: 4 and Up)


Animal Clinic by PLAYMOBIL INC.

Help the veterinarian treat the animals at the Animal Clinic.  Includes three figures, pony, peacock, birds, puppies, and rabbits. Also comes with ultrasound device, removable cast, bandages, bird cage, and many other accessories. Compatible with Animal Nursery (#4344) and Vet Operating Room (#4346). Dimensions: 21 x 14 x 9.8 inches (L x W x H). Recommended for ages four and up. Choking Hazard. Small parts. Not for children under 3 years. (Watch the Animal Clinic Video Watch Video) 12/8/2008 (Age: 4 and Up)


World of Elves - Zahor by SCHLEICH NORTH AMERICA, INC.

World of Elves - Zahor by SCHLEICH NORTH AMERICA, INC.Schleich is building off the success of its popular World of Elves series by introducing eight new hand-painted figurines. Zahor is one of two new fantasy figurines specifically targeted to boys. Launch date: March 15, 2009. (Watch the World of Elves - Zahor Video Watch Video) 12/8/2008 (MSRP: $14.99; Age: 3 and Up)


PlayTown Mats™ - Worktown Mat™ by MAIN STREET GARDENS INC.

WorkTown Mat™ presents children with images commonly found in industry, including: heavy equipment, workers, safety gear, buildings under construction, and construction materials. When WorkTown Mat™ is placed next to other PlayTown Mats™, roads wind seamlessly throughout. Like all PlayTown Mats™, WorkTown Mat™ has a rigid surface to support action figures and small toy vehicles; and, they are lightweight, readily expandable for play, and fold compactly for easy travel and storage. Launch date: February 15, 2009. (Watch the PlayTown Mats™ - Worktown Mat™ Video Watch Video) 1/30/2009 (MSRP: $24.95; Age: 3 and Up)


New York City Subway Wooden Railway 1-Train Broadway/7 Av Local by FAY GRAPHIC DESIGN LTD.

New York City Subway Wooden Railway 1-Train Broadway/7 Av Local by FAY GRAPHIC DESIGN LTD.The 1-Train runs from Van Cortlandt Park in the Bronx, all the way to the South Ferry at the southern tip of Manhattan. This Broadway/7 Av Local 1-Train is based on the R-62 model. Features a solid hardwood upper body with magnetic connectors to play on all standard wooden railway tracks. 4-inches long. Safe, sturdy and fun for ages 3 and older. (Watch the New York City Subway Wooden Railway 1-Train Broadway/7 Av Local Video Watch Video) 10/16/2008 (MSRP: $9.95; Age: 3 and Up)


Iris the Flower Fairy by SAFARI LTD.®

Iris the Flower Fairy by SAFARI LTD.®Safari introduces a brand new collection of fairy figures for 2009! This delicate and charming collection of butterfly-winged fairies is inspired by nature’s colorful flowers. Figures include Iris, Violet, Jasmine, Buttercup, Bluebell, Rose the Fairy Queen, a Fairy Baby and a Fairy Pony. Figures average approx. 1.5” W x 4” H. Hand painted, phthalate and lead free. Ages 3+. Safari Ltd. exceeds all safety standards. Safari Ltd's products are 100% guaranteed. See the entire collection at www.safariltd.com. (Watch the Iris the Flower Fairy Video Watch Video) 1/22/2009 (MSRP: $8.00; Age: 3 and Up)


Incredible Creatures Pangolin by SAFARI LTD.®

Incredible Creatures Pangolin by SAFARI LTD.®An amazing replica of an unlikely creature! This armored and armadillo-like anteater inhabits the tropical forests in parts of Africa and Asia. Safari Ltd. brings yet another interesting animal to the Incredible Creatures Collection. Replica measures 7.25” H x 3” H. Hand painted, phthalate and lead free. Ages 3+. Includes a 5 language educational hangtag. Safari Ltd. exceeds all safety standards. Safari Ltd's products are 100% guaranteed.
Awards: A TDmonthly Classics Award for being an all-time favorite toy. (Watch the Incredible Creatures Pangolin Video Watch Video) 1/22/2009 (MSRP: $9.50; Age: 3 and Up)


Barnyard Buddies Holstein Cow by SAFARI LTD.®

Barnyard Buddies  Holstein Cow by SAFARI LTD.®This large-sized collection of barnyard animals features the award-winning Holstein Cow. Realistically detailed down to the copper cowbell around its neck, the new cow is joined by an Irish Draft Mare, a ewe, a Boer nanny goat and a sow. Replicas range in size from 4.5” to 8” in length and from 3” to 5.5” in height. Hand painted, phthalate and lead free. Ages 3+. Includes a 5 language educational hangtag. Safari Ltd's products are 100% guaranteed. See the entire collection at www.safariltd.com. (Watch the Barnyard Buddies  Holstein Cow Video Watch Video) 1/22/2009 (Age: 3 and Up)


Safari People Bob the Firefighter by SAFARI LTD.®

Safari People Bob the Firefighter by SAFARI LTD.®Suited up in his yellow protective gear and ready for action, our new firefighter figure is accurately detailed from boots to helmet. Other details include a fire ax and fire hose. Replica measures 1.25” L x 4” H. Hand painted, phthalate and lead free. Ages 3+. Includes a 5 language educational hangtag. Safari Ltd. exceeds all safety standards. Safari Ltd's products are 100% guaranteed. See the entire collection at www.safariltd.com. (Watch the Safari People Bob the Firefighter Video Watch Video) 1/22/2009 (Age: 3 and Up)


Good Luck Mini Babies by SAFARI LTD.®

Good Luck Mini Babies by SAFARI LTD.®No one will be able to resist these cute, itty-bitty babies. Perfect impulse item as a souvenir for baby showers. Mini babies are available in two variations, pink and blue. Offered loose in sturdy acetate bins with 192 pieces per bin. Minis average .75” to 1” in length. Hand painted, phthalate and lead free. Ages 5+. Safari Ltd. exceeds all safety standards. Safari Ltd's products are 100% guaranteed.
Awards: A TDmonthly Classics Award for being an all-time favorite toy. (Watch the Good Luck Mini Babies Video Watch Video) 1/22/2009 (MSRP: $0.75; Age: 3 and Up)


Good Luck Mini Bumble Bees by SAFARI LTD.®

Good Luck Mini Bumble Bees by SAFARI LTD.®Get your business buzzing with these cute bumble bee mini replicas! Perfect as an impulse item near the register. Offered loose in sturdy acetate bins with 192 pieces per bin. Minis average .75” to 1” in length. Hand painted, phthalate and lead free. Ages 5+. Safari Ltd. exceeds all safety standards. Safari Ltd's products are 100% guaranteed. See the entire collection at www.safariltd.com. (Watch the Good Luck Mini Bumble Bees Video Watch Video) 1/22/2009 (Age: 5 and Up)


ZipBin® DinoPack™ by NEAT-OH! INTERNATIONAL LLC

ZipBin® DinoPack™ by NEAT-OH! INTERNATIONAL LLCDinoPack™ is a backpack that looks like a dinosaur’s head when worn on the back and opens to reveal a prehistoric adventureland play surface for imaginative fun. Included with the DinoPack™ is a T-Rex figure. (Watch the ZipBin® DinoPack™ Video Watch Video) 1/27/2009


My First Summer House by GIGA TENTS

My First Summer House by GIGA TENTSThis tent features four large, closeable windows and door for ventilation and easy viewing by parents, a 58”x45” floor size that easily accommodates several children and their toys, an attached porch that shades the door and gives a little one somewhere to kick back and relax after a hard day, and fiberglass poles that go together easily to make set-up quick. It is designed to be used inside or outside and can keep children busy for hours. The floorless design makes clean up easy, and the home comes with carry bags for the poles and tent and stakes. It is made from durable and fire-retardant coated polyester to last for years. "We design each tent, tunnel and play house to be large enough for more than one child to play in. All of our products are evaluated and tested by seasoned professionals before hitting the open market," CEO Joe Robey of Gigatent told TDmonthly. Launch date: 2009. (Watch the My First Summer House Video Watch Video) 2/27/2009 (MSRP: $69.99; Age: All Ages)


Sprig Hollow - Bee & Butterfly's Farm by SPRIG TOYS, INC.

Sprig Hollow - Bee &  ButterflyButterfly’s Farm features a water-resistant “farmhouse” with four play/garden shelves.  When assembled by an adult, a large funnel and chute fit into slots on the shelves, ready to be filled with sand or water for plenty of flowing fun. The two insect characters—Bee and Butterfly—have chunky bodies with soft, interchangeable wings and a simple slot that allows them to “sit” on the shelves and in the sturdy Farm Truck.  The hood of the truck doubles as a sand rake or plow. “We want parents to get outside and spend time with their kids,” says  Sprig Toys co-founder and toy industry veteran Chris Clemmer. “And, 
since Sprig Hollow is made from recycled materials, the toys provide an opportunity to talk about caring for the earth.” Launch date: 2008.

Past videos: Toy Fair 2009 (Watch the Sprig Hollow - Bee &  Butterfly's Farm Video Watch Video) 10/16/2008 (MSRP: $34.99; Age: 3 and Up)


One Touch Play Tent by PACIFIC PLAY TENTS INC

One Touch Play Tent by PACIFIC PLAY TENTS INCThe easiest tent to set up and take down, the “One Touch” play tent eliminates messing with poles or twisting wires. New patented technology enables the user to pull the tent from the carry bag, set it on the floor and lift it up. The user just “snaps” the hub into place (with the ease of two fingers) to secure a full-sized dome-shaped tent with the same structural strength as a standard two-pole dome tent. Taking down the tent is just as simple. “The innovative design and ease of operation makes this the best quality pop-up tent on the market today,” Executive VP Brian Jablon of Pacific Play Tents told TDmonthly. Launch date: June 1, 2007. Past Videos: Pomona 2007 (Watch the One Touch Play Tent Video Watch Video) 4/3/2007 (MSRP: $45.95; Age: 3 and Up)


So Small Pets - Ferris Wheel Carnival by ONLY HEARTS CLUB GROUP LLC

So Small Pets - Ferris Wheel Carnival by ONLY HEARTS CLUB GROUP LLCSo Small Pets moms and dads can take their tiny, posable progeny to the amusement park for fun. There's a ferris wheel, merry-go-round, and a train set for tiny tots. All of the So Small Pets are posable and can stand on their own. Launch date: February 2009. (Watch the So Small Pets - Ferris Wheel Carnival Video Watch Video) 4/23/2009


So Small Pets - Treehouse by ONLY HEARTS CLUB GROUP LLC

So Small Pets - Treehouse by ONLY HEARTS CLUB GROUP LLCThese soft, posable plush pets can form a club in their treehouse, ride a monorail, play on the tire swing  and help the babies up into the tree with a dumb-water bucket.  They can even stand on their own! Launch date: February 2009. (Watch the So Small Pets - Treehouse Video Watch Video) 4/23/2009


Videography by Alison Marek and Amanda Wilder. Edited by Alison Marek.





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