How to Survive a Hit or a Flop

Great Sellers and Poor Sellers Can Bust You If You Don't Prepare

By Alison Marek
April 2011

Most specialty toy-store owners aren't ready for a major toy craze when it hits. Beanie Babies, Webkinz, even rubber band animals can send a retailer off-orbit when demand outstrips supply. Find out from seasoned retailers how they dealt with the hits and flops in their specialty toy business ... next month in TDmonthly Magazine.