ToyDirectory
October 22, 2017

TDmonthly Magazine

April 2011 | Vol. X - No. 4


How to Survive a Hit or a Flop

Great Sellers and Poor Sellers Can Bust You If You Don't Prepare

By Alison Marek
April 2011

Most specialty toy-store owners aren't ready for a major toy craze when it hits. Beanie Babies, Webkinz, even rubber band animals can send a retailer off-orbit when demand outstrips supply. Find out from seasoned retailers how they dealt with the hits and flops in their specialty toy business ... next month in TDmonthly Magazine.




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