September 2011 | Vol. X - No. 9
Grim Reaper by WOWindows, LLC
Package Contents: Two (2) 3’x5’ Posters, Eight (8) removable adhesive squares. Stick over a window and illuminate by turning on the lights in the room. 8/23/2011 (Age: All Ages)
Paul Frank Pirate Skurvy by FIESTA
12" Pirate Skurvy. Perfect for Halloween and the "collect them all" Julius Paul Frank fan. The modern design aesthetic of Paul Frank Industries.™ & © 2009 Paul Frank Industries LLC. All Rights Reserved. Used Under Authorization. 4/28/2011 (MSRP: $16.00; Age: 3 and Up)
Magic Pumpkin Costume by ELF MAGIC LLC
This festive Pumpkin costume comes with a green and orange felt hat with stem, black leggings and an Elf-size trick or treat bag. 1/27/2011 (MSRP: $15.00; Age: 3 to 12)
31 Day Halloween Countdown by BABALU INC.
This spooktacular calendar counts down the days until Halloween - from the 1st of October to the 31st. Upon opening the accompanying "casket" children find a hint, in the form of a question, for each day to help them guess what fun and mildy-spooky, illustration awaits them underneath the corresponding window on the calendar. 11" x 15" Shrinkwrapped.
— "I started carrying [Halloween advent calendars] five years ago, and I would only bring in 6 or 12, and this year, I brought in two or three different styles, and they sold out right away," said Mary Walsh Martel, owner of Magical Child in Greenfield, Mass., in 4Q 2010. 12/22/2010 (MSRP: $8.00)
Royal Pink Princess by LITTLE ADVENTURES LLC
This classic style has a beautiful layered pink skirt. The pink velvet bodice, decorated with silver sequin and accented with a blossomed pink flower, will make any princess feel majestic. "We use only soft, durable clothing-quality fabrics, which makes all of our dress ups comfortable. The seams and hems are completely finished and there are no itchy underskirts or fabrics, adding to the comfort," Andrea Farrell from Little Adventures told TDmonthly. Launch date: February 2011.
— Kim Emigh, vice president of e—commerce at Growing Tree Toys in State College, Pa., told TDmonthly in a December 2011 survey that she sells a few brands of costumes, but that Little Adventures tends to do the best because of their relatively lower price point. 8/5/2011 (MSRP: $29.99; Age: 3 to 8)
Maid Marion Dress by CREATIVE EDUCATION OF CANADA
This size-flexible dress is made of heavy satin and embroidered brocade. Encourages creative play. Fully machine washable.
— In a December 2011 survey about best selling Halloween items, seven out of 12 retailers named Creative Education as their best selling brand of costumes. ( Watch Video) 3/8/2011 (MSRP: $29.99; Age: 4 to 6)
Air Hedz by BLUW
Each set of Air Hedz comes with a piece of huge inflatable headgear and an inflatable accessory. Boys can choose from a cowboy hat and gun, alien head and hands, robot head and blaster, fireman hat and extinguisher and a pirate hat and cutlass. Our range for girls features a princess wig and wand, nurse hat and nurse kit and a pop star wig with a mic. Launch date: February 2011. ( Watch Video) 3/4/2011 (MSRP: $12.00; Age: 4 and Up)
Roaring Ruzlow Costume by MANHATTAN TOY
Children can transform into a colorful monster with these fuzzy costumes. The collection includes three different vibrant plush monster costumes: orange, blue and green. Every monster costume also has a coordinating monster friend. Launch date: January 2011. 1/26/2011 (MSRP: $45.00; Age: 3 and Up)
Witch Hat by JACOBSON HAT CO INC
This satiny witch hat gives any hag a touch of class.
— "We have a store now in Salem, which is the Halloween capital of the world," said Kristen Pollard, owner of Mud Puddle in Marblehead, Mass. "It's very local, market-driven. It's all visitors to Salem. Everyone walks around here in costume or wearing hats. People that come here, if they don't have something, they want something to fit in...to be festive, to join in the fun." 12/22/2010