Top-10 Most-Wanted Licensed Toys

Less Popular in Specialty Stores, Licensed Products Still Sell

By Justina Huddleston
June 2012

_{With additional reporting from Chris Lundy and Brenda Ruggiero}

When TDmonthly Magazine interviewed retailers about their best-selling licensed toys, three of the 12 we spoke with said that they don't sell licensed products at all. For those who did, Disney Princess was the most successful licensed brand, followed by Sesame Street, Thomas the Tank Engine, and the ever popular LEGO Star Sars.

Take a closer look at all of the Top-10 Licensed Products, below.

_{No manufacturer paid to be included in this article. All products listed were designated by editorial staff without regard to the company's relationship with TOYDIRECTORY.com/TDmonthly Magazine.}

Disney Princess Enchanted Cupcake Party Game by THE WONDER FORGE LLC

Kids must work together to make as many cupcakes as they can before it’s time for the party. Follow the recipe cards to pick the perfect fancy liner, frosting, and topper. Each cupcake creation is fit for a princess in this sweet game of matching and sharing. Launch date: 2012.
— In a May 2012 survey, 25% of retailers told TDmonthly that Disney Princess was their best selling licensed brand. 2/8/2012 (MSRP: $16.99; Age: 3 and Up)

Elmo Take-Along Buddy 12" by GUND INC.

Elmo Take-Along Buddy 12" by GUND INC. He’s 12” tall and made with a fleecy material that’s super-soft to the touch. His simple floppy body makes it easy for little hands to carry him everywhere. With soft fabric eyes, he even makes the perfect bedtime companion.
— In a May 2012 survey, two out of 12 retailers told TDmonthly that Sesame Street plush from Gund was their best selling licensed product. 5/16/2012 (MSRP: $15.00; Age: 3 and Up)

Thomas & Friends A Busy Day at the Quarry Set by LEARNING CURVE

Thomas and Mavis pick up cargo, then and ascend and descend step climbs in this play set. The trains follow the rails through the gates, up over the bridge and to the tug boat that just came for a visit.
— In a February 2012 survey about bestselling wooden toys, Barbara Fineblum, owner of Barston's Child's Play in Baltimore, Md., told TDmonthly that Thomas the Tank Engine toys were among their bestsellers.
— In a May 2012 survey, two out of 12 retailers told TDmonthly that Thomas the Tank Engine was their best selling licensed brand. ( Watch Video) 8/25/2010

LEGO Star Wars X-Wing Starfighter 9493 by LEGO

Take to the stars in the classic X-wing starfighter. Featuring wings that fold into attack mode, proton torpedoes, retractable landing gear and opening cockpit, this most iconic vehicle of the Star Wars universe returns to turn the tide in the battle against the evil Empire. Includes 4 minifigures: Luke Skywalker, Jek Porkins, R2-D2 and R5-D8.
— As of 3/30/2012 this product had 5 out of 5 stars from 6 reviews on Amazon.com.
— In a May 2012 survey, two out of 12 retailers told TDmonthly that LEGO Star Wars was their best selling licensed product.
— In a May 2013 survey, two out of 10 retailers told TDmonthly that LEGO Star Wars was their best-selling construction toy line. 3/30/2012 (MSRP: $59.99; Age: 8 to 14)

LEGO Star Wars Droid Escape 9490 by LEGO

C-3PO and R2-D2 have the secret plans to escape the Death Star, and must avoid capture by heading to the desert planet Tatooine in their escape pod. Will they land safely and avoid being captured by the Imperial sandtroopers on their swoop bike? Includes 4 minifigures: C-3PO, R2-D2 and 2 sandtroopers.
— As of 4/11/2012 this product had 5 out of 5 stars from 3 reviews on Amazon.com. Pros: Design has improved from previous sets; escape pod is larger and more detailed; good assortment of useful LEGO bricks.
— In a May 2012 survey, two out of 12 retailers told TDmonthly that LEGO Star Wars was their best selling licensed product. 4/11/2012 (MSRP: $19.99; Age: 7 to 12)

Spot It! MLB™ Edition by BLUE ORANGE GAMES

What happens when America’s favorite pastime and the best-selling card game in the country collide? The official MLB™ edition of Spot It! Whether the logo of a favorite team, a bitter rival, or another baseball related image, spot it and players will be running the bases to victory.
— In a May 2012 survey about licensed products, Elmer Carranza, manager of Doodlehopper 4 Kids in Springfield, Va., named Spot It as their best seller. They sell 24 copies each month. ( Watch Video) 12/16/2011 (MSRP: $15.99; Age: 7 and Up)

miYim Organic Disney Plush - Winnie the Pooh by GREENPOINT BRANDS

New from miYim, beautifully made organic Disney plush toys are the ultimate in safety and softness for baby. Winnie the Pooh, Tigger, Eeyore and Piglet are joined by Mickey Mouse and Minnie Mouse in this collection of earth-friendly infant playthings, with embroidered details and muted colors.
— In a May 2012 survey, Barbara McVeigh from the Turtle's Nest in Johnson City, Tenn., told TDmonthly that "anything infant & toddler" with Winnie the Pooh is their best selling licensed product. 8/30/2011 (MSRP: $25.99)

Sticky Mosaics® Fancy Nancy™ Sunglasses by THE ORB FACTORY LIMITED

This kit is sure to suit girls' Fancy. Follow a simple numbered legend and add sparkling jewels to create super stunning shades. Based on the well-loved children’s books, this line captures it’s young heroine’s love of life and excitement for all things posh and fabulous. Launch date: March 2012.
— In a May 2012 survey, Sandy Haynes, owner of Lollipop Toy Store in Dawsonville, Ga., told TDmonthly that Fancy Nancy is their best selling licensed brand. 3/5/2012 (MSRP: $14.99; Age: 5 to 12)

POLLY POCKET™ Flower Garden by MATTEL INC.

POLLY POCKET™ Flower Garden by MATTEL INC. Girls can help Polly doll tend her garden with this adorable play set, which includes lattice, flowers, and watering can. Each play piece incorporates a suction cup so kids can arrange them any way they want.
— Danny Givens, owner of Little Dickens Toys in Lynchburg, Va., told TDmonthly that their best selling licensed brand is Polly Pocket. 5/16/2012 (MSRP: $5.99; Age: 4 and Up)