ToyDirectory
December 12, 2017

TDmonthly Magazine

October 2012 | Vol. XI - No. 10


20 Top-Selling Mass-Market Toys

By TDmonthly Staff
October 2012

You may sell specialty, but it's important to watch the mass-market to keep abreast of new trends and get tipped off early if your own best-sellers are "crossing over", like the popular Spot It!. TDmonthly Magazine will be updating our list of mass-market top-sellers weekly to make this job easier for you.

Cards Against Humanity by CARDS AGAINST HUMANITY INC

Cards Against Humanity by CARDS AGAINST HUMANITY INCCards Against Humanity is a "party game for horrible people." The game is simple. Each round, one player asks a question from a Black Card, and everyone else answers with their funniest White Card. Includes 550 cards (460 White cards and 90 Black cards); over 13 duodecillion possible rounds (10^40) with 6 players; professionally printed on premium playing cards; includes game rules and alternate rules; shrink-wrapped in a custom box.
— As of 12/17/2012 this product had 4.9 out of 5 stars from 865 reviews on Amazon.com. Pros: Very interactive; humorous; great party game. Cons: One reviewer said some of the cards were "a bit too much;" some references might not be known by everyone. 6/16/2011 (MSRP: $25.00; )


Monster High Venus McFlytrap Doll by MATTEL INC.

Monster High Venus McFlytrap Doll by MATTEL INC.The Venus McFlytrap doll has a signature style with lots of scary cool details and an ancient monster heritage. Venus McFlytrap grows for a London punk style made more unique with her perennial green hue and vine details. She has been known to use her pollen powers of persuasion to get the other monsters to volunteer for ecological causes. She comes with her pet, a Venus Flytrap (of course.), and diary.
— As of 8/27/2012, this product had 4.5 out of 5 stars from 16 reviews on Amazon.com. Pros: Lots of accessories; has eco-friendly message. Cons: One reviewer said that the doll is fragile and the legs snapped off. 8/27/2012 (MSRP: $39.95; Age: 6 to 15)


Syma - 3 Channel Radio Controlled Infrared Remote Controlled Electric RC Micro Mini Helicopter w/ Gyro by TOY WONDERS INC.

Syma - 3 Channel Radio Controlled Infrared Remote Controlled Electric RC Micro Mini Helicopter w/ Gyro by TOY WONDERS INC.S107 Syma - 3 Channel Radio Controlled Infrared Remote Controlled Electric RC Micro Mini Helicopter w/ Gyro + Colorful Strobing LED Lights. This S107 equipped with NEW Gyroscope System for simpliest controls and stabilities, NEW Metal Frame & Body for extra durabilities, NEW Awesome Look and Design, and Bright strobing muti-color LED headlights so you can enjoy flying in the dark. At only 7" long, it easily fits in the palm of your hand and is fully functional. This S107 even has the option to charge directly from computer's USB port (USB cable included) or transmitter which uses "AA" batteries! S107 is in RED & YELLOW colors. Each Helicopter is individually packed in a window box. Box size: 17.75"L x 3"W x 7.25"H.
— As of 05/21/2012 this product had 4 out of 5 stars from 730 reviews on Amazon.com. PROS: Lightweight, durable, two methods of charging. CONS: Not suitable for children under 14; repairs are difficult.
 12/15/2010 (MSRP: $60; Age: 8 and Up)


Syma - 3 Channel Electric Helicopter RTF w/ Auto Stabilizing Gyro + Metal Frames + Cool Strobing Head Lights by TOY WONDERS INC.

Syma - 3 Channel Electric Helicopter RTF w/ Auto Stabilizing Gyro + Metal Frames + Cool Strobing Head Lights by TOY WONDERS INC.S032 Syma - 3 Channel Electric Helicopter RTF w/ Auto Stabilizing Gyro + Metal Frames + Cool Strobing Head Lights. 11.5" long helicopter comes with battery, charger and transmitter. The Syma S032 RC helicopter can go forward, backward, left, and right. This S032 even equipped with bright strobing LED head lights, so you can enjoy flying in the dark. The unique co-axial rotors counter-rotate for unprecedented stability. Light and safe, this helicopter will transform any indoor environment into a cool chopper fly zone. Get about 12 minutes flight time per charge. S032 is in RED & WHITE 2-tone colors.
— As of 12/17/2012 this product had 4.1 out of 5 stars from 899 reviews on Amazon.com. 12/15/2010 (MSRP: $70; Age: 8 and Up)


Monster High Robecca Steam Doll by MATTEL INC.

Monster High Robecca Steam Doll by MATTEL INC.The Robecca Steam doll has a signature style with lots of scary cool details and an ancient monster heritage. Her internal clock runs a bit slow, but she makes up for it with a steampunk style that suits her metallic glow. She wears a dress that showcases her seams and comes with her pet mechanical penguin and diary.
— As of 8/27/2012, this product had 4.7 out of 5 stars from 15 reviews on Amazon.com. Pros: Lots of details; unique design. 8/27/2012 (MSRP: $36.97; Age: 6 to 15)


LEGO Ninjago Lloyd ZX 9574 by LEGO

LEGO Ninjago Lloyd ZX 9574 by LEGOLloyd ZX is the legendary green ninja, destined to win the great battle between good and evil and bring peace once again to the land of Ninjago. But before he can fulfil his destiny, his fellow ninjas must help him master the art of Spinjitzu and defeat the evil Serpentine snake tribes. Use the 4 battle cards included to influence the outcome. Set includes minifigure, gold spinner, green crown, LEGO bricks, golden weapon, 2 regular weapons, character card and 4 battle cards. 8/27/2012 (MSRP: $19.99; Age: 6 to 14)


The Hunger Games Movie Mockingjay Prop Replica Pin by NECA

The Hunger Games Movie Mockingjay Prop Replica Pin by NECAFrom the Hunger Games movie of 2012. The mocking Jay pin replica as worn by Katniss in the Games. Measuring about 1.5" in diameter.
— As of 05/21/2012 this product had 4.6 out of 5 stars from 102 reviews on Amazon.com. 3/30/2012 (MSRP: $14.99; Age: 14 and Up)


The Settlers of Catan® (4th Edition) by MAYFAIR GAMES INC.

The Settlers of Catan® (4th Edition) by MAYFAIR GAMES INC.In this game designed by Klaus Teber, three to four players who are immigrants to Catan must develop their colony on the island by establishing roads, villages and settlements and making strategic trades of bricks and lumber, livestock or other commodities to obtain necessary resources. Play takes about 60 to 90 minutes. The first player to 10 points wins. "The new edition was released three years ago and has sold more copies in those three years than the first, second or third editions combined," Bob Carty, Sales & Marketing Director, Mayfair Games, told TDmonthly in early 2010.
— In August 2010, five percent of 43 retailers surveyed named The Settlers of Catan an overall top seller. The same month, Steven Levy, owner of Toy City in Keene, New Hampshire, told TDmonthly his store sells approximately three Settlers of Catan games per week.
— “It's real easy to teach, and then you just develop strategies from there," Mike Snyder, owner and manager of Cville's Hobbies, Games and Toys in Charlottesville, Va., told TDmonthly in a February 2012 survey about best selling games. Cville's sells 16-20 copies of the game each month.
— As of 12/17/2012 this product had 4.7 out of 5 stars from 632 reviews on Amazon.com. 3/3/2010 (MSRP: $42.00; Age: 10 and Up)


LEGO Ultimate Building Set by LEGO

LEGO Ultimate Building Set by LEGOThis Lego starter kit lets younger children build a house, car, dog, helicopter and more. The set features 405 pieces stored in a durable plastic box with a see-through top. Included are minifigure, a building plate and a wide mix of standard bricks in various colors, as well as house and wheel elements.
— As of 12/17/2012 this product had 4.6 out of 5 stars from 293 reviews on Amazon.com and was No. 19 on the top 100 bestselling toys and games. Pros: 405 pieces and one figurine included; packaged in durable storage container. Cons: Younger children may need help with construction; pieces do not fill up bucket all the way. 7/26/2010 (MSRP: $29.99; Age: 4 and Up)


Winkel by MANHATTAN TOY

Winkel by MANHATTAN TOYStunning colors give this perennial favorite a lively look. Babies will be engaged and amused by the responsive rattle, and caregivers can safely refrigerate this pliable plastic toy to produce a soothing teether. “We have so much of the Manhattan baby...we sell a lot,” Owner Amy Barrett of Lasso the Moon Wonderful Toys in Helena, Mont., told TDmonthly in early 2007. “People buy them for baby gifts...baby shower gifts. They like them because the colors are so bright.”
— “Winkels from Manhattan Toy — [we sell] about 30 per month,” Burdette told TDmonthly in March 2008. Five percent of the 40 retailers who spoke with TDmonthly in spring 2008 singled out this item as their stores’ best-selling infant and toddler toy.
— "I sell 18 or so a month," Mary Ellen Cerney, owner of Dear Friends & Children in Duncan, Okla., said in March 2009. In June 2009, four of 47 retailers listed Manhattan Toy as their best-selling baby line. In March 2010, two of 39 specialty retailers cited Winkel as a best-selling baby toy.
— In June 2010, five percent of 40 specialty retailers named Manhattan Toy’s Winkel as a top-selling baby product.
— As of 05/21/2012 this product had 4.5 out of 5 stars from 299 reviews on Amazon.com. (Watch the Winkel Video Watch Video) 12/7/2006 (MSRP: $12.00; Age: 0 and Up)


Spot It! by BLUE ORANGE GAMES

Spot It! by BLUE ORANGE GAMESSpot It is a party game for two to eight players. It's played by laying a random assortment of cards on the table and all players racing to find one image that matches between two cards. This fast-paced game is designed to never be the same twice, and though it has very few rules to remember it requires a sharp eye to master. The set of 55 round cards transports in its own carry tin. Watch Spot It: Top-5 Video, Toy Fair 2010
— Spot It has been been a top seller for retailers surveyed by TDmonthly since early Spring 2010.
— In a March 2012 survey, 3 out of 12 retailers told TDmonthly that Spot It was their overall best selling product, and had been for more than a year.
— Dean Smith, Co-owner of JaZams in Princeton, N.J., told TDmonthly in a Summer 2011 survey that he sells 50-60 copies of Spot It each month.
Awards: 2010 TDmonthly Top Seller, Dr. Toy 100 Best Children's Products - 2010

Where to buy:
SOUTH
NORTH EAST
NORTH WEST (Watch the Spot It! Video Watch Video) 2/11/2010 (Age: 6 and Up)


Fisher-Price Laugh & Learn Click 'n Learn Remote by FISHER-PRICE INC.

Fisher-Price Laugh & Learn Click The Laugh and Learn Click 'n Learn Remote is baby's very own remote with so many buttons, songs and learning fun. With realistic styling and a light at the top of the remote, baby will delight in being in control of all the sounds and music. Baby can click away to learn about numbers, opposites, colors, greetings and first words. Turn the volume up and down or switch channels to hear a new station. With four songs and lots of realistic sound effects, baby will love being in control of their very own learning remote. 8/27/2012 (MSRP: $10.99; Age: 0 to 6)


Stomp Rocket Jr. Glow Kit by D & L COMPANY

Stomp Rocket Jr. Glow Kit by D & L COMPANYWhen kids stomp on the launch pad, a blast of air propels the Stomp Rocket over 100 feet into the air. This kit comes with four glow-in-the-dark foam rockets.
— As of 12/17/2012 this product had 4.6 out of 5 stars from 291 reviews on Amazon.com. PROS: Simple to use, no assembly, rockets fly high, and foam construction of rockets doesn't damage people or property. CONS: Could use a sturdier base and wingnut/screw connection.
— In an August 2010 TDmonthly survey of 43 retailers, three cited Stomp Rockets as an overall top seller.
— Stephanie Dupuy of Playville in Covington, La., told TDmonthly in a November 2011 survey that their best selling flying toy is Stomp Rocket. They sell between 12 and 18 each month, depending on the weather. 7/26/2010 (MSRP: $14.99; Age: 3 and Up)


Fisher-Price Ocean Wonders™ Soothe & Glow Seahorse™ by FISHER-PRICE INC.

Fisher-Price Ocean Wonders™ Soothe & Glow Seahorse™ by FISHER-PRICE INC.Sometimes baby needs a little help falling asleep. With a gentle squeeze, the cuddly Fisher-Price Ocean Wonders Soothe & Glow Seahorse glows and plays soft music, lullabies and soothing sounds of the ocean. After 5 minutes the music fades, the lights dim and baby drifts off to sleep. There are 8 lullabies to please baby and power/volume control for quiet play.
— As of 08/08/2011 this product had 4.8 out of 5 stars from 331 reviews on ToysRUs.com. Pros: Comforting; the soft glow helps babies who don't like being in the complete dark. Cons: Velcro closure doesn't stick after a bit of use; the music can be too loud for some babies.
— As of 8/22/2011 this product had 4.8 out of 5 stars from 96 reviews on Amazon.com. 8/8/2011 (MSRP: $14.99; Age: 0 to 2)


SC-100 Snap Circuits Jr. by ELENCO

SC-100 Snap Circuits Jr. by ELENCOKevin Tjaden, owner of Scientific Wizardry in Boise, Idaho, had this to say: “It's an electronic kit — kind of like the ones we had when we were kids. … It's really taken off. It also targets the right age range: 8-14, which allows for increased market share. It's become easier to use and easier to understand. As parents, everyone remembers it, but certain parts didn't work that well, certain springs would fall apart. … By solving those problems, people say, "This is like what I had as a kid, but better!”
— As of 12/17/2012 this product had 4.9 out of 5 stars from 477 reviews on Amazon.com and was No. 16 on the top 100 bestselling toys and games. PROS:  Fun and educational, lots of possible circuits.  CONS:  Kit doesn't always explain how the circuits work.
— In a late Summer 2012 survey, four out of 12 retailers told TDmonthly that Snap Circuits were one of their best selling Science & Nature toys.
. (Watch the SC-100 Snap Circuits Jr. Video Watch Video) 9/6/2012 (MSRP: $29.95; Age: 8 and Up)


Brilliant Basics Baby's First Blocks by FISHER-PRICE INC.

Brilliant Basics BabyTen bright blocks are ready for baby to drop into the open bucket or through the shape-sorting lid. This toy is designed for developing eye-hand coordination and other early skills. Then children can move on to sorting, stacking and learning about identifying and matching shapes. This set includes a plastic shape-sorting box with a handle and ten colorful blocks.
Awards: 1995 Oppenheim Toy Portfolio Blue Chip Classic Award Winner.
— As of 05/21/2012 this product had 4.1 out of 5 stars from 314 reviews on Amazon.com. PROS: Basic, durable baby toy that keeps children entertained. CONS: Lid does not snap on; May contain carcinogens.


 7/26/2010 (MSRP: $12.99; Age: 0 and Up)


Rainforest Melodies & Lights Deluxe Gym by FISHER-PRICE INC.

Rainforest Melodies & Lights Deluxe Gym by FISHER-PRICE INC.This activity gym is designed to stimulate babies with music, lights, nature sounds, games and textures. It features 20 minutes of parent-activated continuous music, and a baby mode with eight to 12 seconds of lights and music. Included are a floor quilt with silky borders and colorful arches, a spinner with rattling beads, spinning butterflies, a shiny mirror, a crinkly leaf and movable and stationary activity toys. The gym measures 20" x 32.5" x 32.5." 7/28/2010 (MSRP: $69.99; Age: 0 and Up)


Fisher-Price Laugh & Learn Learning Home Playset by FISHER-PRICE INC.

Fisher-Price Laugh & Learn Learning Home Playset by FISHER-PRICE INC.The Laugh & Learn Learning Home Playset from Fisher-Price is a place that's full of fun ways for baby to learn, from A-B-C's and 1-2-3's to fascinating everyday experiences, with musical inspiration, sing-along songs, and plenty of discoveries. Both sides are loaded with activities, music, speech, and sounds. The playset combines early academics and everyday experiences.Teaches: Letters, Numbers, Counting, Shapes, Opposites, Colors, Greetings & more.
— As of 08/08/2011 this product had 4.8 out of 5 stars from 710 reviews on ToysRUs.com. Pros: Actually interests children for the whole age range; easy to assemble; helps kids learn how to stand. Cons: Expensive. 8/8/2011 (MSRP: $89.99; Age: 0 to 3)


Fisher-Price Laugh & Learn Fun with Friends Musical Table by FISHER-PRICE INC.

Fisher-Price Laugh & Learn Fun with Friends Musical Table by FISHER-PRICE INC.Each corner of this table has an entire interactive learning center with lights and a friendly character who invites baby to play, encouraging movement and exploration all around the table. Baby can learn letters, numbers, counting, first words, colors, shapes, opposites, animals and much more - in English and Spanish. Musical fun includes sing-along songs, tunes, real instrument sounds and a variety of music styles. Requires 3 AA batteries (not included). 7/25/2011 (MSRP: $44.99; Age: 1 to 3)


Crayons 24-Pack by CRAYOLA LLC

Crayons 24-Pack by CRAYOLA LLCThis set of 24 crayons comes in a convenient tuck-box and features educator-preferred color selection
— As of 8.03.2010, this product had 5 out of 5 stars from 4 reviews on Amazon.com and was #34 in the top 100 best-selling toys and games. PROS: Durable, with a variety of colors. CONS: None listed. 8/3/2010 (MSRP: $3.99)






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