Zip-Itz Pillowz came to life after a mysterious machinery malfunction on the Pillow and Linen Assembly Line #316 at the Zany Zipper Factory. They are sleepy and scrappy little creatures that love to hide treasures in their pockets and love to snuggle up for nap-time. Launch date: August 2012.

Cotton Candy Cutesies are truly sweet plush characters with wispy hair that looks just like cotton candy. Each scrumptious Cutesie has a distinct personality based on their flavor - from rainbow cookie and orange cream soda to bubblegum and hot cinnamon.

Zip-Itz are magical and mischievous plush creatures that came to life after a mysterious machinery malfunction at the Zany Zipper Factory. Instead of zippered rain boots, purses, wallets and more, the machines spewed out colorful Zip-Itz instead. While no one is quite sure how they came to be, one thing is for certain - they make the very best pals. Adorned with rainbow-teeth zippers that open to reveal secret pockets, Zip-Itz are perfect for hiding all kinds of treasures. Each creature has a unique personality. The line includes 12 Zip-Itz Miniz and 6 Zip-Itz. Launch date: 2012.

Zip-Itz are magical and mischievous plush creatures that came to life after a mysterious factory machinery malfunction at the Zany Zipper Factory. Instead of zippered rain boots, purses, wallets and more, the machines spewed out colorful Zip-Itz instead. While no one is quite sure how they came to be, one thing is for certain - they make the very best pals. Adorned with rainbow-teeth zippers that open to reveal secret pockets, Zip-Itz are perfect for hiding all kinds of treasures. Each creature has a unique personality, fabric pattern, design and story based on what they were intended to become at the factory. The line includes six Zip-Itz characters. Launch date: 2012.