Iwako Japanese Erasers – Cupcakes
Category: Novelties

ToyDirectory Product ID#: 25435

These small cupcake erasers with removable parts are available as a trio and in single packs.
— Three of 38 specialty retailers named Iwako erasers as a best-selling novelty item in late summer 2009. 9/30/2009 [Add to my Inquiry Basket][?]

Iwako Construction Trucks Erasers
Category: Novelties

ToyDirectory Product ID#: 25306

These tiny truck erasers come in three colors and feature movable parts. Launch date: April 2009.
— Japanese erasers were big sellers in summer 2009 at Golden Apple Learning Store in Pleasanton, Calif., according to Owner John MacDougall. 9/9/2009 [Add to my Inquiry Basket][?]

Iwako Ice Cream Cone Erasers
Age: 3 and up
Category: Novelties

ToyDirectory Product ID#: 24938

These tiny erasers are shaped like soft-serve ice cream cones and colored to match many flavors. The cones are even sculpted to resemble the waffle texture of the real treat.
— “They've just been out of control,” Casey Sartain, buyer at Tutoring Toy in Salt Lake City, Utah, told TDmonthly of Iwako Erasers. In July 2009, Sartain reported sales averaging 100 per day. 
— “Anything that's little is big. For example, the Iwako Erasers,” commented Sherry Phipps, owner of School Crossing in Williamsburg, Va., about her top-selling collectible toys in summer 2009.
— Six of 49 retailers pinpointed Iwako Erasers as a top seller in their stores in July 2009. 8/18/2009 [Add to my Inquiry Basket][?]

Iwako Cake Erasers
Age: 5 and up
Category: Novelties

ToyDirectory Product ID#: 24757

In extreme miniature, these multi-colored erasers are made to look like delicious gourmet cakes decorated with thick frosting and fruit slices. Each cake has six separate slices and comes in a round case. Four differently colored varieties are available.
― “The Iwako erasers seem to be a hot one,” said Pat Selby, owner of Calico Cat in West Bainbridge Island, Wash., about her top-selling items for girls in summer 2009.
― Deran Muckjian, owner of Catch a Falling Star, told TDmonthly in June 2009 that both locations of Catch of Falling Star sell 1,000 Iwako erasers per month. 7/24/2009 [Add to my Inquiry Basket][?]

Iwako Helicopters Erasers
Category: School Supplies

ToyDirectory Product ID#: 21864

These tiny helicopter erasers come in four colors.
— “We have been selling those really, really well,” Michelle Smith of Piccolo Mondo Toys told TDmonthly of Iwako erasers in fall 2008. “It’s amazing how many people are driving across town for these things because they heard we have them.”
— "We sell 5,000+ pieces a month" of the Iwako erasers, estimated Bill Sartain, co-owner of Tutoring Toy in Salt Lake City, Utah, in early 2009. 12/18/2008 [Add to my Inquiry Basket][?]

Iwako Blowfish Erasers
MSRP: $1.00
Age: 5 and up
Category: Novelties

ToyDirectory Product ID#: 19976

Round and colorful, these puffy blowfish erasers are available in four assorted colors. 8/1/2008 [Add to my Inquiry Basket][?]

Iwako Hamster Erasers
MSRP: $1.00
Age: 5 and up
Category: Novelties
Watch Video Now
ToyDirectory Product ID#: 19975

These hamster-themed erasers are available in six assorted colors. They can be taken apart and put back together like a puzzle.
—  Belmont Toys in Belmont, Mass., sells from 800 to 1,000 Iwako erasers monthly, Manager Gage Brownell told TDmonthly in October 2008. 8/1/2008 [Add to my Inquiry Basket][?]

Iwako Sushi Erasers
MSRP: $1.00
Age: 5 and up
Category: Novelties

ToyDirectory Product ID#: 19974

These erasers look like individual Japanese sushi, and are available in six different designs.
— "I don't know why it's such a craze, but I sell hundreds," Meredith Zellweger of Toy Jungle in Manhattan Beach, Calif., told TDmonthly in July 2008.
—  “They're selling hundreds a month,” seconded Deran Muckjian, owner of Catch a Falling Star in Lexington, Mass.
—  Nine percent of 64 retailers said in summer 2008 that Iwako erasers are creating a buzz in their stores. 8/1/2008 [Add to my Inquiry Basket][?]

Iwako Ice Cream Erasers
MSRP: $1.00
Age: 5 and up
Category: Novelties
Watch Video Now
ToyDirectory Product ID#: 19278

This eraser looks just like a cup of ice cream. Many other varieties are available in the ice cream line, including ice cream in a cone and ice cream bars.
— “The erasers are doing really well,” David Ekwall of The Wooden Toy in Wethersfield, Conn., told TDmonthly in May 2008. “They’re erasers from Japan that come in all different shapes — there are vehicles and cakes and ice cream.”
— “Japanese erasers are huge pickups,” Candace Williams of The Toy Maven in Dallas, Texas, told TDmonthly in May 2008. “[We’re] almost out of a 1,300 wholesale order [placed] three weeks ago.”
— In May 2008, two retailers singled out Japanese erasers as their best-selling novelty item. 6/9/2008 [Add to my Inquiry Basket][?]

FURUTA (Japan) 3" Prepainted Airplane Model Kit
MSRP: $2.00
Category: Aircraft
Watch Video Now
ToyDirectory Product ID#: 9512

BC exclusively distributes a full range of FURUTA (Japan) 3” prepainted airplane model kits. There’s no messy painting and no glue: Kids just snap in the absolutely perfect precision parts. It’s instant gratification for the video-game and fast-food generation. By eliminating 80 percent of the time it takes to assemble and paint a model, these prepainted snap-together models have attracted millions of new modelers, created a new category and new industry. These airplanes are priced super low and the quality’s super high. BC gets many calls from consumers complaining their local stores are not getting airplanes in fast enough, and retailers report shoppers coming back daily to check if new stock is in. 9/26/2006 [Add to my Inquiry Basket][?]