Jasmine is a butterfly girl — half human and half bug — who can fly and talk to the animals of the forest. As protectors of nature, Jasmine and her butterfly friends are growing concerned about the damage being done to Mother Nature. The Butterfly Girls decide to go out on a quest to find a young girl who will them help fight the destruction. Launch date: June 2007.
— "We have just launched our new children's brand, The Little Humbugs. There is a book series, a collection of dolls, and apparel," said David Hughes of Wildwood Media when talking to TDmonthly about serving the American market.

This beautiful butterfly girl comes snuggled in her very own chrysalis, just like a real butterfly. Jasmine brings her environmental message in a unique and fun way. With her bug-shaped body and gorgeous colored wings, she will inspire children to imagine they are the protectors of nature too. This toy was inspired by nature, and developed to give something back. Launch date: August 2007.
— “We believe there hasn't been a toy that encourages children to think about the environment, and that by caring for nature we can all help in some small way,” David Hughes of Wildwood Media told TDmonthly.