Natural and organic body, hair and skin care products created just for kids. The TruKid line is non-toxic, paraben, SLS and phthalate free, and includes sunscreen, soaps, moisturizers, shampoos, lip balms and an on-the-go “Hero Stick” to treat cuts and boo boo’s.

Our original “TruKid Smart Label” is our promise to parents that the ingredients are all natural, non-toxic and free of potentially harmful ingredients like Parabens, Sodium Lauryl Sulfate and Phthalates. Our goal is to teach children healthy habits that’ll last a lifetime.

In addition to our Smart Label, TruKid has also created a unique learning system with colors and symbols on all our products that allows kids to see at a glance which product is for their bodies, hair and faces to further educate kids on healthy skin care.

Our newest all-natural haircare line keeps hair squeaky clean and tangle-free.

Trukid’s all-natural skincare makes staying clean fun. Our sunscreen line provides protection against UVA/UVB rays no matter what time of year it is.

The all natural, non-toxic on-the-go Hero Stick helps soothe, cuts, scrapes and rashes. It contains all-natural plant extracts and herbs.

The pack includes the Happy Face and Body Lotion, the Bubbly Body Bar, the Sunny Days SPF 30” Natural Mineral Sunscreen, the Friendly Face Wash and the Spiffy Spearmint Lip Balm. These products are developed specially for kids, and are free of harmful chemicals like parabens and sodium lauryl sulfate. All items can also be purchased individually. This set received a 2008 iParenting Media Award.