This new pop-up book features punch-out stand-ups of the top characters and five pop-up spreads, with artwork from all three Toy Story films.  The book is produced in a new 3D “stage” format, on which readers can recreate their favorite adventures with Woody and Buzz—and create all new adventures as well. Launch date: June 2012.

Hello Kitty Pop-Up Notepads – Featuring a durable cover that snaps shut with a magnetic closure, the 100-page notepad produced from post-consumer waste recycled stock includes artwork on every page.  Available in four different designs,  2.25” x 4.5.” Launch date: February 15, 2012.
— In a May 2012 survey, Taka Andrews, owner of Miller's Toys in Mamaroneck, N.Y., told TDmonthly that Hello Kitty was their best selling licensed brand.

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Each pop-up portfolio case includes four different die-cut sticky note pads, with artwork on every page.  Available in six different designs. Launch date: February 2012.

Each pop-up portfolio case includes two cards each of four unique designs, including two sets of die-cut cards with ruled backs and two sets of pop-up cards with blank interiors.  The eight total cards each have corresponding envelopes.  Available in six different designs. Launch date: February 2012.

Each 5x7-inch card folds flat in an envelope for mailing, pops up with a built-in base for display purposes, and includes a push-button activated sound effect that complements the card design. "The market’s first pop-up everyday sound greeting cards line," George White, President & COO of Up With Paper, told TDmonthly.

This pop-up book is full of cute and colorful animals to keep kids amused.

The silly pop-up book revolves around the story of neighborhood dogs who take over the local pool and throw a big party on the first day of school. Launch date: May 2008.