This satiny witch hat gives any hag a touch of class.
—  "We have a store now in Salem, which is the Halloween capital of the world," said Kristen Pollard, owner of Mud Puddle in Marblehead, Mass. "It's very local, market-driven. It's all visitors to Salem. Everyone walks around here in costume or wearing hats. People that come here, if they don't have something, they want something to fit in...to be festive, to join in the fun."

This hat from Jacobson Hats makes a ferocious statement with a bright red, wide-open mouth of shark teeth. The wearable plush shark is modeled after a Great White, and could be used in pretend play games, puppet shows, or any time when a situation needs a little silliness.
— “Jacobson Hats sell well,” said Gage Brownell, manager of Belmont Toys in Belmont, Mass., when asked about his top-selling dress-up items during TDmonthly's March 2010 survey of 37 specialty retailers.

This tall black pirate hat can let small swashbucklers and large ones alike tell everyone who's in charge. The hat is made of rich black velvet and printed with the Jolly Roger in white.
— “They are inexpensive and there's a nice variety,” said Erika Evers, owner of Dancing Bear Toys in Hendersonville, N.C., of Jacobson Hats.
— “Jacobson Hats and pirate stuff,” said Candace Gooch, owner of At Once All Agog in Limerick, Maine, of her top-selling dress up items in early 2009.