TDmonthly: Toy Fair 2010 Coverage - Feb 14th to 17th - Special Live Coverage - TDmonthly's Retailer Panel Product Picks from Toy Fair 2010
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  Retailer Panel

For Toy Fair 2010, TDmonthly Magazine has coverage you shouldn't miss! Get the scoop from fellow buyers at the show. See what specialty retailers are saying about innovative finds and new companies!


TDmonthly Magazine was proud to work with its first-ever expert panel of specialty toy-store owners at Toy Fair — featuring individuals who know the industry best and have a sharp eye for selecting quality toys because they live and breathe “play” day in and day out! Read about their businesses at the bottom of this section, and see below our daily Retailer Panel picks for their recommendations of toys, games and gift items you should check out for your store.

Products from Day 1

Name: Rapid 4® More
Company: UNCLE SKUNKLE TOYS, INC.
Other products by UNCLE SKUNKLE TOYS, INC.
MSRP: $89.99
Age: 8 and up
Gender: Boys And Girls
Category: General Games

ToyDirectory Product ID#: 17438

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Available in wood only, Rapid 4 More® adds more excitement and strategy to the fast-paced game of Rapid 4, with the addition of an entirely new, large playing surface. Play both sides of the board in your pursuit to grasp victory while foiling your friends along the way. Rapid 4 More also allows up to 4 players, extending the level of zany enjoyment to all involved.
— "This is a perfect game!" raved 7-year-old Ben Christensen, a reviewer in TDmonthly's Grade-School Roundtable, which collectively awarded Rapid 4 More four out of five TD stars.
— "For about age 8 and up Rapid 4 More is a fast fun interactive game for 2 to 4 players.  Get 4 balls in a row in any direction, but be careful because you have to drop your balls from a maze to do it.  A fun strategy game.  Recommended!" Jennifer Shuman, of 1SmartNoodle, told TDmonthly at Toy Fair 2010. 2/7/2008



Name: CAMP Travel Edition
Company: EDUCATION OUTDOORS
Other products by EDUCATION OUTDOORS
MSRP: $19.99
Age: 4 and up
Gender: Boys And Girls
Category: Travel
Watch the CAMP Travel Edition Video Watch Video Now
ToyDirectory Product ID#: 22239

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The CAMP Travel edition is very compact and mobile, with a unique wood design. Up to 4 multi-level players, and has fun “setback” and “move forward” functions. All new outdoor trivia cards, with vibrant full color images, includes content highlighting all 50 states.
— "The board game Camp has sold well in our store. Happy to see the travel edition that kids and parents can play together," Marlene England of Dancing Bear Toys & Gifts, told TDmonthly at Toy Fair 2010. 1/27/2009



Name: Faux Bow
Company: MARKY SPARKY TOYS
Other products by MARKY SPARKY TOYS
MSRP: $24.95
Age: 8 and up
Gender: Boys And Girls
Category: Outdoor Fun
Watch the Faux Bow Video Watch Video Now
ToyDirectory Product ID#: 25248

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Everything about this toy is fake. We admit it. From the faux Black Ebony handle to the fake bow string. It's all fake. All fake except the performance. The Faux Bow was designed with only one goal: To be the best performing toy bow on the market. We beat all the competition by miles. Every Nerf® enthusiast's jaw will drop at the distance and accuracy of this beast. It out shoots and out distances everything in the class. My mom always told me not to judge a book by its cover. No truer words could be said about the Faux Bow™. Under its fake exterior lies the heart of a dragon (here comes the segue). So, if dragons are on the menu... Faux Bow™ is ready to do some slaying. Comes with 3 perfectly balanced Faux titanium arrows and one 3 arrow quiver.
— "This Bow an Arrow is new from Marky Sparky - creators of the popular 'Doink It Darts.' The bow shoots 'arrows,' which are more-or-less the same missles sold in Marky Sparky's popular 'Blast Pad' rockets. The rockets worked well and seem to be a good addition to a strong line," Joe Mitchell, owner of YoYo Joe's Toys & Fun, told TDmonthly at Toy Fair 2010.
— “Those things fly out of here,” unintentionally punned Christine Osborne, co-owner of Wonder Works in Charleston, S.C., in Fall 2010. 8/31/2009



Name: Mi Yim - Good Earth Fairy
Company: GREENPOINT BRANDS
Other products by GREENPOINT BRANDS

Gender: Girls
Category: Dolls
Watch the Mi Yim - Good Earth Fairy Video Watch Video Now
ToyDirectory Product ID#: 25709

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This soft doll is made of organic fabric and colored with vegetable dyes. Launch date: Fall 2009.
— The My Natural Good Earth Fairy is eco-friendly inside and out; she is stuffed with organic cotton, wears a leafy skirt made from linen, and features rosy cheeks created with plants and minerals. Young girls love the Good Earth Fairy, and many of them were almost equally excited by the sturdy reusable cardboard gift box the fairy comes packaged in, turning it into a home for their fairy or a place to keep valuables. Reviewers found the doll well constructed and strong enough to survive their attempts to rip out its hair (all in the name of science, of course). Jodi Grundig from Mom’s Favorite Stuff felt assured by the doll, knowing its natural materials would not aggravate her children’s allergies. With a cute design, high durability, and environment conscious materials, the Mi Yim Good Earth Fairy is a winner with parents and kids alike.
— "Excited to add this product to the other MiYim items we carry. Quality and packaging are top-notch," Marlene England of Dancing Bear Toys & Gifts, told TDmonthly at Toy Fair 2010. 10/21/2009



Name: U-Play Mat Starter Set
Company: PLAY THIS WAY EVERY DAY LLC.
Other products by PLAY THIS WAY EVERY DAY LLC.
MSRP: $49.00
Age: 1 to 5
Gender: Boys And Girls
Category: Educational

ToyDirectory Product ID#: 26026

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The U-Play Mat is a U-shaped mat with 15 clear pockets on its surface. The mat is 4 feet wide, and 3 feet deep. The innovative "U" shape allows the child to sit inside the opening of the "U" with full access to the 15 pockets. The child has full visual and tactile access to the whole surface, without having to crawl atop the mat. Child-safe see-through pockets allow fifteen theme-based cards to be secured to the mat surface. This patent pending design allows for the caregiver to sit across and engage the child in a variety of exercises using the adorable theme-based card decks. The pockets are designed to be slightly larger than the cards, allowing for the cards to be placed and removed easily. This set is recommended for at-home use, especially with the one to two year old child just starting to use the U-Play Mat. Includes: U-Play Mat, Tote, U-Animals Card Deck, and U-Foods Card Deck.
— "A great language activity that promotes listening, language and social skills.  A superior choice for children who need support in these areas and might have trouble staying focused," Jennifer Shuman, of 1SmartNoodle, told TDmonthly at Toy Fair 2010. 11/9/2009



Name: Fuzzles – Ilsa Lime Flower Bear
Company: DOUGLAS CUDDLE TOYS
Other products by DOUGLAS CUDDLE TOYS
MSRP: $11.55
Gender: Girls
Category: Plush

ToyDirectory Product ID#: 26849

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They are floppy, utterly soft and cuddly, come in fresh distinctive hues and ready to play, gift, or stand brightly in any room decor. Girls will want to collect them, trade them, bond with them, and just carry them everywhere. 12 styles available including Hot Pink Fizz Cat, Dog, and Horse; Pink Dot Monkey and Cat; Flower Monkey, Bear, Dog, and Horse; Tropical Dog, Bear, and Horse. All approximately 11" in size.
— "These ridiculously cute patterned plush toys are new from Douglas in 2010. They come in several different styles and sizes. They seem to build off the success of the 2009 introduction of the Rad Dogs from Douglas," Joe Mitchell, owner of YoYo Joe's Toys & Fun, told TDmonthly at Toy Fair 2010. 2/1/2010



Name: Blocks Rock!
Company: BLOCKS ROCK! LLC
Other products by BLOCKS ROCK! LLC
MSRP: $24.99
Age: All Ages
Gender: Boys And Girls
Category: General Games
Watch the Blocks Rock! Video Watch Video Now
ToyDirectory Product ID#: 27060

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Blocks Rock is a fast-paced blocks game of recognition, action and excitement that can be played by two players or two teams. Launch date: March 2010.
— "Blocks Rock with cognitive reasoning and fine motor control.  What makes this game unique is that it was designed by kids for kids and all sales proceeds go back to their school. Kudos to those that inspired these children. Geared to children 6 years and older and played by two individuals or two teams, players race to build a pattern on a matching card. The game is made challenging by a clever a 3D element.  Add a timer for solo play and use multiple cards to increase the level of difficulty as proficiencies rise," Jennifer Shuman, of 1SmartNoodle, told TDmonthly at Toy Fair 2010. 2/11/2010




Name: Natural Modeling Dough
Company: CLEMENTINE ART
Other products by CLEMENTINE ART
MSRP: $8.99
Age: 3 and up
Gender: Boys And Girls
Category: Arts & Crafts

ToyDirectory Product ID#: 27072

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This all-natural, crumble-free dough comes in a three-pack of 4-oz. containers holding strawberry-, lemon-, and lime-scented dough shaded with turmeric, carmine and spinach. It's designed to last for more than a year when sealed in the container.
— "Natural Modeling Dough and Natural Soy Crayons...Love the natural ingredients, clean eye-catching packaging, and price points," Marlene England of Dancing Bear Toys & Gifts, told TDmonthly at Toy Fair 2010. 2/12/2010



Name: Little Picasso Art Kit
Company: THE PIGGY STORY INC.
Other products by THE PIGGY STORY INC.
MSRP: $22.00
Age: 3 and up
Gender: Boys And Girls
Category: Arts & Crafts

ToyDirectory Product ID#: 27090

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Now whenever your Little Picasso has the urge to be brilliant, this 20 piece art organizer will keep their mess to a minimum. The Little Picasso Art Kit is a fun and easy way to keep pencils, markers and other art supplies neatly packed to take along to school, car rides, vacation or out for the day. With a place to embroider, this art set is one of kind and a zipper pouch keeps their little knickknacks handy too. Size: folded 4.75" h X 8" w X 1.5 d unfolded 8" h X 18.5" w. Includes 8 markers, 8 colored pencils, 1 pencils sharpener, 1 glitter glue pen, and 1 pair of safety scissors.
— "Little Picasso Art Kits and Chalk N Doodles...Beautiful fabric and clever design make these kits more special than ordinary art supplies. Perfect for home or on the go," Marlene England of Dancing Bear Toys & Gifts, told TDmonthly at Toy Fair 2010. 2/14/2010




Name: Box-O-Mania's Play Box Kit
Company: BOX-O-MANIA
Other products by BOX-O-MANIA

Gender: Boys And Girls
Category: Pretend Play
Watch the Box-O-Mania's Play Box Kit Video Watch Video Now
ToyDirectory Product ID#: 27091

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Box-O-Mania puts a modern twist on the traditional cardboard box - the inspiration behind imaginative play and creative learning without complicated instructions and power charges. Inspired by this timeless toy, Box-O-Mania play boxes and specially-designed reusable stickers provide kids with the creative space in which they can use their fantasy through a variety of themes: a fire station, a beauty salon, a home, a clubhouse and more. Made of lightweight, yet sturdy corrugated plastic, Box-O-Mania play boxes offer more than twelve square feet of interior space for up to three children; they are easy to assemble, convenient to transport and store away.
— "My daughter is going to love this one. Fun, interactive child sized houses made from correlated plastic panels that velcro easily together. Available in 4 colors and several different themes. Use dry erase markers or the included sticker collection to decorate and personalize. When your done, wipe it off and start anew. Great for imaginative play," Jennifer Shuman, of 1SmartNoodle, told TDmonthly at Toy Fair 2010. 2/14/2010



Name: Bubber Modeling Compound
Company: WABA FUN LLC
Other products by WABA FUN LLC
MSRP: $12.99
Gender: Boys And Girls
Category: Creative Activities
Watch the Bubber Modeling Compound Video Watch Video Now
ToyDirectory Product ID#: 27094

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Bubber feels light as air and fluffy as a cloud. It's so light that it actually floats on water. Discover the joy of carving in a soft compound that leaves clean, sharp lines and amazing imprints. Bubber is non-toxic, leaves no stain or residue and never dries out, so you can play with it over and over. Watch Bubber: Top-5 Video, Toy Fair 2010
— "We came upon it today for the first time and ordered it promptly. The basic bucket sells for about $12.99 and comes in several colors," Joe Mitchell, owner of YoYo Joe's Toys & Fun, told TDmonthly at Toy Fair 2010. 2/15/2010



Name: Organeco Blocks
Company: HAPE
Other products by HAPE

Gender: Boys And Girls
Category: Infant & Toddler
Watch the Organeco Blocks Video Watch Video Now
ToyDirectory Product ID#: 27095

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Bright and colourful building blocks made from lightweight bamboo. The blocks are printed with various abstract designs which encourage creativity and imaginative play. Particularly suited for child hands, they can be very easily built on top of each other.
— "Fresh off winning the Toy Innovation Award at the 2010 Nuremberg Toy Fair, Hape has introduced these really big colorful hollow, bamboo construction blocks. Painted with water based paint, the blocks are big and easy for little hands to manipulate," Joe Mitchell, owner of YoYo Joe's Toys & Fun, told TDmonthly at Toy Fair 2010. 2/15/2010



Name: Henrietta the Pull-Along Hen
Company: INTERNATIONAL PLAYTHINGS LLC
Other products by INTERNATIONAL PLAYTHINGS LLC
MSRP: $19.99
Age: 1 and up
Gender: Boys And Girls
Category: Infant & Toddler

ToyDirectory Product ID#: 27096

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Fun first pull toy is great for encouraging beginning walkers. Pull the hen along to see the eggs come out one by one, great for teaching cause and effect. Press the hen's comb to hear realistic chicken sounds.
— "This uber cute hen is a pull along toy, and while being pulled it drops multiple pre-hatched chicks," Joe Mitchell, owner of YoYo Joe's Toys & Fun, told TDmonthly at Toy Fair 2010. 2/15/2010




Name: Fubulous Wubulous™ Glam Art™ Magnificent Mermaids
Company: DO-A-DOT ART!
Other products by DO-A-DOT ART!
Age: 5 and up
Gender: Girls
Category: Arts & Crafts
Watch the Fubulous Wubulous™ Glam Art™ Magnificent Mermaids Video Watch Video Now
ToyDirectory Product ID#: 27295

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This craft kit includes three 10" x 12" designs with a mermaid theme, sparkling sequins and jewels to give the pictures dazzle, and a glam grabber tool to grab and stick the decorative pieces. Launch date: 2010.
— John MacDougall, owner of Golden Apple Learning Store in Pleasanton, Calif., liked this product at Toy Fair 2010, saying, "[It's] easy to do and [the] results are dazzling!"
— Gladys Griffin, owner of Main Street Toy Shop in Columbus, Ga., told TDmonthly in a January 2014 survey that Do-A-Dot-Art is a best-selling arts & crafts toy. 2/19/2010



Name: KEVA Contraptions 200-Plank Set
Company: MINDWARE
Other products by MINDWARE
MSRP: $49.95
Age: 7 and up
Gender: Boys And Girls
Category: Construction
Watch the KEVA Contraptions 200-Plank Set Video Watch Video Now
ToyDirectory Product ID#: 27299

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This kit gives some structure to free-form building with planks, including an idea book with instructions for building ball-track structures, ramps, funnels and more. It allows for scientific experimentation as kids test rolling the two included lightweight balls to see if they move as anticipated.
— "A new concept kit will help kids build bigger and better — simple, open-ended and smart," said John MacDougall, owner of Golden Apple Learning Store in Pleasanton, Calif., at Toy Fair 2010.
— It was also a top-two favorite at ASTRA's Share the Fair event during Toy Fair 2010.
— In an April 2012 survey, Elmer Carranza, manager of Doodlehopper 4 Kids in Springfield, Va., told TDmonthly that KEVA blocks are their best selling construction toy. 2/19/2010







Products from Day 2

Name: Triviathon
Company: JEEZLE PETE'S! LLC
Other products by JEEZLE PETE'S! LLC
MSRP: $29.99
Age: 8 and up
Gender: Boys And Girls
Category: Board Games - Trivia
Watch the Triviathon Video Watch Video Now
ToyDirectory Product ID#: 21907

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TRIVIATHON... fast-paced trivia for smart AND stupid people! Triviathon will have players singing, dancing, arm wrestling, cheering, cheating, and more as they compete in a game that puts each player's  cognitive, physical, and social skills to the test, while they try to win a race moving at speeds of 0, 1, 2, or 3 spaces based on trivia questions they don’t even have to know the answers to. Made in the USA, this game is designed for 2 to 12 players. Triviathon has received the following awards: Creative Child Magazine’s 2009 Game of the Year; PTPA Media 2009; iParenting Media Award 2009; The National Parenting Center Seal of Approval 2009, NAPPA Honors 2009; and Dr. Toy's 100 Best Children's Products 2009.
— "A trivia game that you can win without having to know the answers.  Now some of us might agree that that is our kind of trivia game.  Super fun and fast paced.  A great choice for family game night.  My own children are going to love this game!!" Jennifer Shuman, of 1SmartNoodle, told TDmonthly at Toy Fair 2010.

Past videos: Toy Fair 2009 12/19/2008



Name: 6 in 1 Educational Solar Kit
Company: OWI INC.
Other products by OWI INC.
MSRP: $19.95
Age: 7 and up
Gender: Boys And Girls
Category: Science & Nature

ToyDirectory Product ID#: 22536

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Including six different snap-together models, this kit provides children with examples of many uses for solar panel technology. A car, robot dog, hover boat, and other models spring to life when their solar panels are hit by direct sunlight, or the illumination of a 50 watt halogen bulb. Models are compact and light weight, making them easy to take outside and watch as the sun's rays are converted into clean electrical energy.
— Kate Tanner, owner of Kidstop Toys, informed TDmonthly that this was one of her favorite products at Toy Fair 2010.
— Lisa LeStrange, owner of Lucky Duck Toys in Wayne, Pa., told TDmonthly that this solar kit is a bestselling science toy. It's "not expensive. We just got it and it's selling well. It's a good product — you shine a flashlight on it and it goes," she said. 2/19/2009



Name: The Amazing Alphabotz™ Superphonic Decoder Cards
Company: IDEOPOLIS LLC
Other products by IDEOPOLIS LLC
MSRP: $19.95
Age: 3 to 7
Gender: Boys And Girls
Category: Educational
Watch the The Amazing Alphabotz™ Superphonic Decoder Cards Video Watch Video Now
ToyDirectory Product ID#: 25467

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The Alphabotz Superphonic Decoder Cards jumpstart beginning reading skills by building lasting associations between sounds and the letters that represent them. The cards include a variety of games and activities that are designed to promote vital early literacy skills such as phonemic awareness and are geared toward children of various skill levels, making this product both an educational tool and a toy. "The ALPHABOTZ personify sounds in the English language. They help children visualize and build lasting associations between sounds and the letters that represent them. The letter/letter team on a character's chest and the icon on its head serve as constant visual reinforcements for the sound that is represented by that character," Nicole Sigsby, principal of Ideopolis LLC, told TDmonthly. Awards: 2009 Creative Child Magazine Preferred Choice Award in the Educational Products Category; iParenting Media; Mom's Choice; Tillywig Brain Child; and Dr. Toy's 100 Best Children's Products 2009; 2009 Family Choice Award; 2010 The Toy Man Seal of Approval, Award of Excellence and Editors Choice Award. Launch date: July 2009.
— "Just when you thought it was not possible, here is another fresh approach to letter recognition.  Developed by an educator, Alphabots are for children at all developmental levels.  Use the 46 robot character cards in one of 12 fun letter and sound games to improve phonemic awareness. I love Alphabotz!" Jennifer Shuman, of 1SmartNoodle, told TDmonthly at Toy Fair 2010. 10/2/2009



Name: Buckyballs™ by Zoomdoggle
Company: MAXFIELD & OBERTON
Other products by MAXFIELD & OBERTON
MSRP: $29.95
Age: 14 and up
Gender: Boys And Girls
Category: Construction
Watch the Buckyballs™ by Zoomdoggle Video Watch Video Now
ToyDirectory Product ID#: 26179

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This set includes 216 powerful rare earth magnets that can be molded, shaped and snapped together in an endless variety of configurations. Each Buckyball has two poles — one repels, one attracts. Not intended for children. Watch video
— ''Pun's has sold about four dozen in the last month alone,'' Joe Berardoni, Sr., owner of Pun's Toy Shop in Bryn Mawr, Pa., shared with TDmonthly in the fall of 2010.
—Jeanette Lauture, owner of Aunt Jean's Toys & Treats in Montclair, N.J., sold nine of 24 units in two days after opening a box for display, she told TDmonthly. Two of 39 retailers named Buckyballs as a best-selling travel toy in March 2010.
— Dean Smith, Co-owner of JaZams in Princeton, N.J., told TDmonthly in a Summer 2011 survey that he sells "probably 50" sets of Buckyballs each month.
— May 27, 2010 RECALL of 175,000 sets (prior to March 2010) with 13+ labeling violating a federal standard that powerful magnets not be sold to children under 14. 11/25/2009




Name: Fire Station
Company: PLAYMOBIL INC.
Other products by PLAYMOBIL INC.
Age: 4 and up
Gender: Boys And Girls
Category: Pretend Play

ToyDirectory Product ID#: 26318

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Quickly slide down the firemen's pole at the Fire Station and rush off to put out the fire. The fire station comes with a firemen's pole, fire hose tower, and a large gate for the fire emergency vehicles. Set also includes two figures and many other accessories. Dimensions: 22.8 x 13.3 x 18.5 inches (LxWxH). Recommended for ages four and up. (Warning. Choking Hazard. Contains small ball and small parts. Not for children under 3 years.)
— "I thought this product was great and placed an order for it at the show, " Jeanette Lauter, owner of Aunt Jean's Toys & Treats, told TDmonthly at Toy Fair 2010. 12/10/2009



Name: Furnished School Building
Company: PLAYMOBIL INC.
Other products by PLAYMOBIL INC.
Age: 4 and up
Gender: Boys And Girls
Category: Pretend Play

ToyDirectory Product ID#: 26326

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Be sure to pay attention to the teacher during your classes. Includes nine figures, school building with functioning bell, furnished classroom, science room, art and music room, and many other accessories. You can even write on the chalkboard. Dimensions: 30 x 15 x 16 inches (LxWxH). Recommended for ages four and up. (Warning. Choking Hazard. Small parts. Not for children under 3 years.)
— "I thought this product was great and placed an order for it at the show, " Jeanette Lauture, owner of Aunt Jean's Toys & Treats, told TDmonthly at Toy Fair 2010. 12/10/2009




Name: PigZup
Company: BLUE ORANGE GAMES
Other products by BLUE ORANGE GAMES
MSRP: $19.99
Age: 4 and up
Gender: Boys And Girls
Category: Family Games
Watch the PigZup Video Watch Video Now
ToyDirectory Product ID#: 26956

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In turn, players flip their top card. As soon as two cards match, both players with matching cards race to stack up the requested number of piggies with the right color on top. The goal is to be the first player to get rid of all his cards to win the game. "How quick and precise are your fingers? Find out as you build piggy piles in this lively stacking game. Stay on your hooves! There is more than one silly way to stack up your piggies," Bert Devort, Sales Department, Blue Orange Games, told TDmonthly. Launch date: February 14, 2010.
— "Loved this game," Kate Tanner of Kidstop Toys told TDmonthly at Toy Fair 2010. 2/4/2010



Name: Spot It!
Company: BLUE ORANGE GAMES
Other products by BLUE ORANGE GAMES
Age: 6 and up
Gender: Boys And Girls
Category: General Games
Watch the Spot It! Video Watch Video Now
ToyDirectory Product ID#: 27018

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Spot It is a party game for two to eight players. It's played by laying a random assortment of cards on the table and all players racing to find one image that matches between two cards. This fast-paced game is designed to never be the same twice, and though it has very few rules to remember it requires a sharp eye to master. The set of 55 round cards transports in its own carry tin. Watch Spot It: Top-5 Video, Toy Fair 2010
— Spot It has been been a top seller for retailers surveyed by TDmonthly since early Spring 2010.
— In a March 2012 survey, 3 out of 12 retailers told TDmonthly that Spot It was their overall best selling product, and had been for more than a year.
— Dean Smith, Co-owner of JaZams in Princeton, N.J., told TDmonthly in a Summer 2011 survey that he sells 50-60 copies of Spot It each month.
Awards: 2010 TDmonthly Top Seller, Dr. Toy 100 Best Children's Products - 2010

Where to buy:
SOUTH
NORTH EAST
NORTH WEST 2/11/2010



Name: Mighty Beanz – Star Wars
Company: SPIN MASTER TOYS
Other products by SPIN MASTER TOYS

Gender: Boys And Girls
Category: General Toys

ToyDirectory Product ID#: 27109

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Mighty Beanz are zany and eccentric ‘bean’ characters. Each Mighty Bean belongs to a specific "Bean Team" and each Bean Team has a rarity level - common, rare and ultra rare - to signify their collectable value. Mighty Beanz move using a wacky, unpredictable and unique movement. These Star Wars themed beanz include characters from the Star Wars universe including Yoda and R2-D2.
— "I thought this product was great and placed an order for it at the show, " Jeanette Lauture, owner of Aunt Jean's Toys & Treats in Montclair, N.J., told TDmonthly at Toy Fair 2010. 2/15/2010



Name: Air Hogs R/C Vectron Wave
Company: SPIN MASTER TOYS
Other products by SPIN MASTER TOYS
MSRP: $24.99
Age: 8 and up
Gender: Boys And Girls
Category: Remote Controlled
Watch the Air Hogs R/C Vectron Wave Video Watch Video Now
ToyDirectory Product ID#: 27110

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The Vectron Wave is a hand-size UFO that is equipped with a state-of-the-art level sensor allowing the Vectron Wave to sense objects below it and thus automatically adjust its height accordingly to hover above them. With this built-in automatic level sensor, the Vector Wave does not need a remote control and is guided by a wave of your hand (or other object). Requires 1 LIPO battery (included) and 6 AA batteries (not included). Awards: Parent's Choice Award 2010
— "I thought this product was great and placed an order for it at the show, " Jeanette Lauture, owner of Aunt Jean's Toys & Treats, told TDmonthly at Toy Fair 2010. 2/15/2010




Name: Moon Dough
Company: SPIN MASTER TOYS
Other products by SPIN MASTER TOYS
Age: 2 to 4
Gender: Boys And Girls
Category: Novelties

ToyDirectory Product ID#: 27111

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Moon Dough is a moulding compound unlike that is soft and marshmallow-like, does not stick or stain to material, and never dries out so you can use it again and again. As well as being wheat-free, the compound is hypo-allergenic. Launch date: 2010.
— "I thought this product was great and placed an order for it at the show, " Jeanette Lauture, owner of Aunt Jean's Toys & Treats, told TDmonthly at Toy Fair 2010. 2/15/2010



Name: Bakugan Battle Gear
Company: SPIN MASTER TOYS
Other products by SPIN MASTER TOYS
MSRP: $7.49
Age: 5 and up
Gender: Boys And Girls
Category: General Games

ToyDirectory Product ID#: 27112

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The Bakugan Battle Gear increases your Bakugan's G-power strength. Each Battle Gear includes one Bakugan Battle Gear, one Ability Card, and one Metal Gate Card.
— "I thought this product was great and placed an order for it at the show, " Jeanette Lauture, owner of Aunt Jean's Toys & Treats, told TDmonthly at Toy Fair 2010. 2/15/2010




Name: Strange Plant Collection
Company: DUNECRAFT INC.
Other products by DUNECRAFT INC.
MSRP: $24.99
Age: 4 and up
Gender: Boys And Girls
Category: Science & Nature

ToyDirectory Product ID#: 27113

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Experience the strangest that the world of plants has to offer. In this collection, you will find plants that move, plants that grow eyeballs on top of their foliage, plants that grow flowers that look like brains, and plants that eat flies and small insects. All these plants are easy to grow and quick to show their freaky side. Safe for ages 4 and up.
— "I thought this product was great and placed an order for it at the show, " Jeanette Lauture, owner of Aunt Jean's Toys & Treats, told TDmonthly at Toy Fair 2010. 2/15/2010



Name: Big Drum
Company: PLANTOYS
Other products by PLANTOYS

Gender: Boys And Girls
Category: Wooden Toys
Watch the Big Drum Video Watch Video Now
ToyDirectory Product ID#: 27134

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This large drum comes with an adjustable lanyard and toddler hand size's drumsticks that are perfect for beating on the big drum.
— "We are all occasionally guilty of under rating the value of simpler toys, but you can't do better for gross motor planning, grasping, or cause and effect for your toddler than a drum like the natural wood Big Drum from Plan Toys. The drum sticks are the right size for toddlers and the drum has a really nice woody sort of sound. Another great product from Plan Toys," Jennifer Shuman, owner of 1SmartNoodle, told TDmonthly at Toy Fair 2010.
— Plan Toys is one of Owner Donna Fredericks’ best-selling wooden lines at The Play House Toy Store in Durham, N.C.
— Gary Green, owner of The Toy Box of Asheville in Asheville, N.C., told TDmonthly in a January 2012 survey about musical products that they sold 30 of this item each month during the holiday shopping season. 2/16/2010






Products from Day 3

Name: Blunders™ - Make Learning Manners Fun
Company: SUCCESSFUL KIDS INC.
Other products by SUCCESSFUL KIDS INC.
MSRP: $24.95
Age: 5 to 10
Gender: Boys And Girls
Category: Educational
Watch the Blunders™ - Make Learning Manners Fun Video Watch Video Now
ToyDirectory Product ID#: 16257

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The adorable characters of Becky, Bobby, Brenda and Billy Blunder revolutionize the way manners are taught. The game includes a game board, a story book and 300 fun and interactive charade, multiple-choice, scenario and true/false questions covering social and dining etiquette. “Blunders™ is the only board game on the market today that makes learning manners interactive and fun!” Successful Kids Inc. President Aimee Symington told TDmonthly. This game has received the following awards: Dr. Toy, National Parenting Center Seal of Approval, iParenting Media, Creative Child Preferred Choice, Mr. Dad Seal of Approval, eChoice, and The Toy Man Award of Excellence and Seal of Approval. Launch date: February 17, 2008.
— "I've loved the Blunders Game from the moment I was introduced to it.  Now you can reinforce manners at one of the places where manners are key.  Manner Mats takes the blunders concept and turns it into a set of 38  table mats. The mats include tones of games including word searches, challenges, multiple choice, what is wrong with the picture, complete the sentence and many more. Another innovative way to teach manners without having to point your finger," Jennifer Shuman, owner of 1SmartNoodle, told TDmonthly at Toy Fair 2010.

Past videos: Toy Fair 2009 11/27/2007



Name: Word on the Street
Company: OUT OF THE BOX PUBLISHING
Other products by OUT OF THE BOX PUBLISHING
MSRP: $24.99
Age: 12 and up
Gender: Boys And Girls
Category: Adult Games
Watch the Word on the Street Video Watch Video Now
ToyDirectory Product ID#: 23108

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On each turn, one team flips over a category card. Team members frantically brainstorm words that fit the category while the opposition tries to sidetrack them. The team must agree on a word and pull each letter of that word one lane closer to their side of the street, all before the time runs out. "It has excellent educational applications but feels like a party game," Leah Osterhaus, VP of marketing for Out of the Box Publishing, told TDmonthly. Awards: 2009 Oppenheim Gold Award; 2009 Major; 2010 Dr. Toy Best Vacation Products; 2010 Mensa Select. Launch date: June 2009.
— "A great language skills development game. I wonder if they are going to make a Spanish version," Jennifer Shuman, owner of 1SmartNoodle, told TDmonthly at Toy Fair 2010. 3/31/2009




Name: Blocks
Company: GREEN TOYS INC.
Other products by GREEN TOYS INC.
Age: 1 and up
Gender: Boys And Girls
Category: Eco-Friendly
Watch the Blocks Video Watch Video Now
ToyDirectory Product ID#: 26559

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Designed for ages 6 months and up, this colorful set of 18 oversized building blocks is made in the USA from recycled plastic milk containers. The lightweight blocks are free of PVC, phthalates and BPA. Launch date: March 2010.
— "Green Toys looks like a choice for parents that lean green and want a toy product that advertises no BPAs, no Phthalates and no PVCs. Really, a perfect first toy!" Jennifer Shuman, owner of 1SmartNoodle, told TDmonthly at Toy Fair 2010.
— Jeremiah of Z Recommends appreciated that the blocks are “chunky but hollow, making them lightweight and giving them built-in handles all the way around for little hands.” Jeremiah found the moderate size of the set perfect “for those of us who already have plenty of toys, but no oversized-Lego-style locking blocks for toddlers.”
— Reviewers on Amazon gave the Green Toys Blocks an average of 4 stars out of 5, praising the blocks for their large size and eco-friendly yet tough construction. However, some reviewers had trouble keeping the blocks attached to each other. 1/5/2010



Name: Gyrowheel
Company: GYROBIKE INC.
Other products by GYROBIKE INC.
MSRP: $115.00
Gender: Boys And Girls
Category: Vehicles - Riding
Watch the Gyrowheel Video Watch Video Now
ToyDirectory Product ID#: 26580

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Designed as an alternative to training wheels, the Gyrowheel senses imbalanced riding and recenters the bicycle once it begins to wobble. This effect is accomplished by an interior disk that spins independently of the wheel to stabilize the bike even at very low speeds. It installs quickly with a wrench and has a simple on/off button, three stability settings, rechargeable batteries, and light and sound indicators. The 12" Gyrowheel is available in black and white. Watch Demo Video; Watch Gyrowheel: Top-5 Video, Toy Fair 2010
— John MacDougall, owner of Golden Apple Learning Store in Pleasanton, Calif., was impressed with this product at Toy Fair 2010. It's "a step up from a balance bike with a gyro that keeps balance without training wheels. Tech + Bike = Perfect," he said. 1/6/2010




Name: VentureView Science Kits
Company: PERISPHERE & TRYLON INC.
Other products by PERISPHERE & TRYLON INC.
MSRP: $39
Age: 6 to 12
Gender: Boys And Girls
Category: Kits

ToyDirectory Product ID#: 26930

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These science construction kits are designed to allow young minds to build and understand Solar, Water, Elastic, Dynamo and Wind power sources while building kinetic models and vehicles. They are "well-conceived and comprehensive kits with many variations and high value," a representative of Perisphere & Trylon, Inc., told TDmonthly. Launch date: May 2010.
— John MacDougall, owner of Golden Apple Learning Store in Pleasanton, Calif., was impressed with the Wind Energy kit with giant turbine blades at Toy Fair 2010. "We love renewable energy education kits," he said.
— ''Science kits do well overall,'' Cheryl Richmond owner Punkin Doodles Havre, Mont., shared with TDmonthly. 2/4/2010



Name: Peek Poker
Company: BLUE ORANGE GAMES
Other products by BLUE ORANGE GAMES
MSRP: $19.99
Age: 12 and up
Gender: Boys And Girls
Category: Dice
Watch the Peek Poker Video Watch Video Now
ToyDirectory Product ID#: 26954

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Players use their three dice hidden in their see-through cup and three community dice to make their combinations. The winner will be the one who can combine enough luck and strategy to walk off with all the chips! "Peek Poker is a fast-paced, fun and relaxed dice version of its cousin, Texas Hold’em Poker. Think you have got a good hand? Challenge your opponents ... And beware of bluffers, they’ll fill you with doubt!" Bert Devort, Sales Department, Blue Orange Games, told TDmonthly. Launch date: February 14, 2010.
— "We always love new things from Blue Orange Games," shared John MacDougall, owner of Golden Apple Learning Store in Pleasanton, Calif., at Toy Fair 2010. "Peek Poker Holdem will be another hit for us!" 2/4/2010



Name: EQUALS
Company: LEARNING BY DESIGN
Other products by LEARNING BY DESIGN

Gender: Boys And Girls
Category: Educational

ToyDirectory Product ID#: 27165

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With the EQUALS game, kids can practice their basic math facts while they play a challenging game with their friends. Every child can be a winner. It does not matter if they are fast or slow with their facts, every child will have a chance to win. Kids can play addition, subtraction, multiplication or division. The game adjusts to fit each child. As they play EQUALS, kids will practice over 280 basic facts.
— "Great game for promoting logical thinking and spacial relations," Jennifer Shuman, owner of 1SmartNoodle, told TDmonthly at Toy Fair 2010. 2/17/2010



Name: Chopper Balance Bike
Company: SMART GEAR LLC
Other products by SMART GEAR LLC

Gender: Boys And Girls
Category: Vehicles - Riding

ToyDirectory Product ID#: 27166

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The Chopper Balance Bike from Smart Gear Toys is for children ages 2 to 5 years. This beautifully eco-friendly balance bike promotes balance, grossmotor coordination and overall gross motor skills. A great therapy tool to employ with children who have weakness in these areas. The bike comes with a comfy cushioned adjustable seat, inflatable rubber tires and a convenient built-in handle for easy carrying or hanging (if you choose to store it that way). The Chopper also features motorcycle decals to give it the appearance of an actual chopper.
— "My own daughter, who just turned four, still has some issues with pedal coordination and this bike could really help her keep up with her big brothers when we all take a ride," Jennifer Shuman, owner of 1SmartNoodle, told TDmonthly at Toy Fair 2010. 2/17/2010



Name: Fisher Price Classic Toy Recreations
Company: BASIC FUN INC.
Other products by BASIC FUN INC.

Gender: Boys And Girls
Category: General Toys

ToyDirectory Product ID#: 27185

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Fisher Price classic toy re-creations by Basic Fun are high quality preschool toys from days past that are every bit as appealing as toys for toddlers and preschool children today. From the classic toy look to their classic toy operation, these toys mirror the Fisher Price toy classics.
— "Basic Fun is recreating some of the toys that I grew up with, including the Chatter Telephone, the Teaching Clock and the Change A Record Music Box. We've found our customers love buying toys for their kids (or grand kids) that they had when they were little. These are moderately priced (all under $40 retail) and look identical to the old Fisher Price toys," Joe Mitchell, owner of YoYo Joe's Toys & Fun, told TDmonthly at Toy Fair 2010. 2/17/2010



Name: Jaw Bones – The Buildable Art System™
Company: BE GOOD COMPANY
Other products by BE GOOD COMPANY

Gender: Boys And Girls
Category: Construction

ToyDirectory Product ID#: 27186

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JAWBONES® is The Buildable Art System™ with construction pieces that swivel, ratchet and snap together in countless ways. The precision pieces in the four Jawbones sets will provide many hours of enjoyment for any budding artist, architect, sculpter, designer engineer or builder.
— "We liked that most of the sets include a storage jar for the pieces," Joe Mitchell, owner of YoYo Joe's Toys & Fun, told TDmonthly at Toy Fair 2010. 2/17/2010




Name: Stirling Engine Kit
Company: THAMES & KOSMOS
Other products by THAMES & KOSMOS
MSRP: $199.95
Age: 12 and up
Gender: Boys And Girls
Category: Science & Nature

ToyDirectory Product ID#: 27187

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Discover the Stirling engine, a simple, clean and efficient energy technology that is quickly becoming a viable source of electricity as the availability of fossil fuels declines. The Stirling engine in this kit uses renewable energy from the sun to drive a generator, which charges a rechargeable battery to power an electric car. Named after its inventor, Robert Stirling, the original Stirling engine dates back almost 200 years. Today, high-tech Stirling engines are being used in arrays of giant mirrored solar collectors and common applications like compact generators.
— "This set will be shipping in the fall and, like all of Thames & Kosmos products, is a wonderful scientific learning tool," Joe Mitchell, owner of YoYo Joe's Toys & Fun, told TDmonthly at Toy Fair 2010. 2/17/2010



Name: The Zyclone
Company: ZING
Other products by ZING

Gender: Boys And Girls
Category: General Toys
Watch the The Zyclone Video Watch Video Now
ToyDirectory Product ID#: 27188

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This flying toy flings soft foam rings hundreds of feet accurately. The rings are soft enough that even if you hit someone with them, it won't hurt.
— "I first saw this toy while watching David Letterman's holiday toy segment this past December. After Dave literally and figuratively destroyed several toys, he really seemed to like the Zyclone. We tried it at Toy Fair and suspect it will be a breakout springtime toy this year," Joe Mitchell, owner of YoYo Joe's Toys & Fun, told TDmonthly at Toy Fair 2010. 2/17/2010




Name: makedo™ - Kit for One
Company: REEVES INTL. INC.
Other products by REEVES INTL. INC.
Age: 5 and up
Gender: Boys And Girls
Category: Creative Activities

ToyDirectory Product ID#: 27194

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Encouraging kids to reuse, recycle and be creative, makedo kits include connectors that help fashion masterpieces out of cardboard and other objects. The Kit for One houses 69 pieces, including 30 pins, 30 clips, eight hinges, a construction tool and an inspiration poster. Watch makedo: Top-5 Video, Toy Fair 2010
— John MacDougall, owner of Golden Apple Learning Store in Pleasanton, Calif., thought the makedo line "clever" at Toy Fair 2010.
— Susan Stephenson, The Book Chook, called Makedo “beautifully thought out.” Although she found the cutting tool less effective than scissors, she loved the value and limitless possibilities of a set that uses what would otherwise be junk.
— Makedo was a Readers’ Choice Winner for TreeHugger’s Best of Green Awards. 2/17/2010



Name: Electric Rock Guitar Shirt
Company: THINKGEEK INC.
Other products by THINKGEEK INC.
MSRP: $29.99
Gender: Boys And Girls
Category: Apparel

ToyDirectory Product ID#: 27195

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This t-shirt allows one to strum and make music with pre-recorded major chords. It comes with a magnetic pick and a mini amp with sound adjustment.
— "Geeks are our customer base!" said John MacDougall, owner of Golden Apple Learning Store in Pleasanton, Calif., at Toy Fair 2010. 2/17/2010







Products from Day 4

Name: KaZAM™
Company: KAZAM LLC
Other products by KAZAM LLC
MSRP: $99.95
Age: 3 to 5
Gender: Boys And Girls
Category: Bicycles & Tricycles
Watch the KaZAM™ Video Watch Video Now
ToyDirectory Product ID#: 24276

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The KaZAM provides an alternative way to learn to ride a pedaled bicycle based on the concept of balance first, pedal last. It is a training bicycle that assists children to balance, increase coordination and ultimately ride a traditional bicycle for the first time with confidence. "This customized toddler bicycle has the steering and balancing challenges of a traditional bicycle but it has no pedals, chain or training wheels. Unlike all the competitors on the market, there is no more awkwardness with where to put your feet when gliding and cruising on a run bike — the KaZAM is uniquely designed with a foot rest area thereby making the transition onto a pedaled bicycle quicker and seamless! Because of its unique patented footrest and design, KaZAM appeals instantly to children and their parents," John Lugo, partner at KaZAM, told TDmonthly. Launch date: November 15, 2008.
Awards: Dr. Toy 100 Best Children's Products - 2010
— "All colors are great,"Kate Tanner, owner of Kidstop Toys, told TDmonthly at Toy Fair 2010.
— Glisyn Lewis Jarrells, manager of Imaginations Toy & Furniture Colo. in Blacksburg, Va., told TDmonthly in a March 2013 survey that they sell around 10 Kazam balance bikes during the warm-weather months.
— In a July 2013 survey Diana Nelson, owner of Kazoo Toys in Denver, Colo., told TDmonthly that Kazam balance bikes are her store's overall best-selling toy. 6/29/2009



Name: Mag-tagz - Ashley's Peace & Happiness Starter Kit
Company: MAG-TAGZ DESIGNS LLC
Other products by MAG-TAGZ DESIGNS LLC
MSRP: $16.99
Age: All Ages
Gender: Boys And Girls
Category: Fashion & Accessories

ToyDirectory Product ID#: 25998

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The playful expression, “tag, you’re it” no longer applies to the boys on the playground who swoosh by as they poke a girl. This tag is designed as a hip fashion statement that schoolgirls wear around their necks. Mag-tagz are adorable magnetic “tagz” that can be changed regularly to reflect a girl’s ever-changing mood and style. Mag-tagz received two 2009 Seal of Excellence Awards in Creative Child Magazine's Kids Gear/Apparel category. Launch date: November 2009.
— A top pick, retailer Kate Tanner, owner of Kidstop Toys, informed TDmonthly at Toy Fair 2010. 11/5/2009




Name: Multi-Player Pentago: The Mind-Twisting Game
Company: MINDTWISTER USA
Other products by MINDTWISTER USA
MSRP: $29.95
Gender: Boys And Girls
Category: General Games
Watch the Multi-Player Pentago: The Mind-Twisting Game Video Watch Video Now
ToyDirectory Product ID#: 26567

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This multi-dimension, multi-player version of the strategy game Pentago accommodates two, three or four players. Two players can play using one or two colors each, and in games with additional participants, players can choose to play as individuals or in teams.  Launch date: March 1, 2010.
— A top pick, retailer Kate Tanner, owner of Kidstop Toys, informed TDmonthly at Toy Fair 2010. 1/5/2010



Name: Just Jump It Retail Rack
Company: JUST JUMP IT
Other products by JUST JUMP IT

Gender: Boys And Girls
Category: Display

ToyDirectory Product ID#: 27211

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This free-standing modular display comes free with any $400 order. It holds Just Jump It merchandise including jump ropes, skippers, steppers and lariats.
— "Our favorite Jump Rope co. Just Jump It has their act together! A New rack that holds all their product - what a concept!" John MacDougall owner of Golden Apple Learning Store in Pleasanton, Calif. told TDmonthly at Toy Fair 2010.
— Joyce    Will, owner of Learning Express in Andover, Mass., told TDmonthly in an March 2015 survey that Just Jump It jump ropes are one of her store's best-selling outdoor toys. 2/18/2010



Name: Beach Buddies Shell Crafts
Company: CREATIVITY FOR KIDS
Other products by CREATIVITY FOR KIDS
MSRP: $16.99
Gender: Boys And Girls
Category: Arts & Crafts
Watch the Beach Buddies Shell Crafts Video Watch Video Now
ToyDirectory Product ID#: 27212

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Turn 25+ real sea shells into a crew of creative crustaceans. This complete set includes a tropical pallet of paint, glitter-glue, wiggly eyes, craft glue, dimensional paint and ocean inspired felt accents.
— Kate Tanner, owner of Kidstop Toys, informed TDmonthly at Toy Fair 2010 of how she was impressed by this kit's use of real sea shells. 2/18/2010



Name: Foil Bead Maker
Company: ALEX BRANDS
Other products by ALEX BRANDS
MSRP: $21.99
Age: 7 and up
Gender: Girls
Category: Arts & Crafts

ToyDirectory Product ID#: 27213

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Make beautiful beads from foil. The device can create a number of shapes to make an assortment of necklaces, bracelets, rings, and earrings. Kit includes Foil Bead Maker Machine, 3 bead molds, bead rolling guide, 72 sheets of foil in 4 colors, 4 earring hooks, elastic cord, 5 satin cords, beading needle and easy instructions.
— Kate Tanner, owner of Kidstop Toys, was intrigued by this product. "Very different, " she commented to TDmonthly at Toy Fair 2010. 2/18/2010



Name: Jaguar
Company: MANHATTAN TOY
Other products by MANHATTAN TOY
Age: 3 and up
Gender: Boys And Girls
Category: Plush

ToyDirectory Product ID#: 27300

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These jaguars are part of a plush collection featuring stuffed animals and puppets that share characteristics of their real animal in the wild. A hangtag explains each animal's distinctive qualities. Retail price ranges from $16 to $36, depending on size. Launch date: January 2010.
— Kate Tanner, owner of Kidstop in Scottsdale, Ariz., was impressed with this plush line at Toy Fair 2010. 2/19/2010






TDmonthly Retailer Panel:

Marlene England and her husband, Tom, own Dancing Bear Toys and Gifts, a battery-free specialty toy store located in historic downtown Frederick, Md. The couple opened the store in 2000 as an alternative to high-tech, mass-market toys and games. Dancing Bear features fun for all ages —from baby gifts to board games, children’s books, musical instruments, science kits, arts and crafts, puppets and more.

Jeanette Lauture, mother to elementary school-aged twins, owns Aunt Jean’s Toys & Treats in Montclair, N.J. The store opened in March 2007 and specializes in innovative, imaginative, quality toys, with a nice selection of eco-friendly offerings and toys made in the USA.

John MacDougall owns Golden Apple Learning Store in Pleasanton, Calif., which serves as a center for toys, games, children’s books and teacher resource materials. It has been in business for 31 years and specializes in open-ended, non-electronic and non-licensed toys and games.

Joe Mitchell and his wife, Emily, own YoYo Joe's Toys & Fun in Wilmington, Del. YoYo Joe's opened in November 2008. Specializing in safe, educational and really fun toys, YoYo Joe's was named 'Best of Delaware' toy store for North Delaware by Delaware Today Magazine for 2009.

Jennifer Shuman owns 1Smart Noodle, an El Paso, Texas-based business that offers educational toys, games and activities selected through a screening process that includes an objective assessment of educational value and traditional value (cost benefit) and a subjective assessment, "Will I buy this item for my own children?" A mother of three children with various developmental delays, and having worked as an Early Childhood Educator for more than 20 years, she also stocks playthings that work well as therapy tools.

Kate Tanner owns Kidstop in Scottsdale, Ariz., a specialty toy and book store that takes play seriously and has been offering creative and imaginative items to families for more than 10 years. Kate specifically looks “for toys that ignite light bulbs over little heads” and often receives tips from the shop’s English Springer and head toy tester, McGuire.
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