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This ToyShow Preview was last updated on 6/18/2013

AREAWARE is a Williamsburg, Brooklyn based producer of everyday objects that are functional and unusual. The company creates thoughtful products that inspire an emotional response. AREAWARE likes to think that it has a good sense of humor. It wishes to create a forum for young and local talent and together become a strong voice for American design. AREAWARE believes that appreciation for beauty is central to what it means to be alive, and it strives to embody this principle even in the simplest of things. AREAWARE will be showing at ASTRA, LA Mart, Atlanta Gift & Home Show and Dallas Mart.

New retailers can reference: “TOYDIR10” to receive 10% off opening orders of $250 or more on orders placed through July 31st.
Tree Tops
CubebotŪ
Tree Tops have the distinction of being the lowest tech and oldest known toy because spinning tops have engaged children and adults for millennia. Karl Zahn’s set of five "Tree Tops" are made from an evergreen tree and shaped like one too – an environmentally conscientious toy.

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Cubebot is a range of playful wooden robot puzzles that challenges and inspires children and adults alike. Available in an assortment of shapes, sizes and colors, each Cubebot holds dozens of poses. After playtime, Cubebot offers the challenge of trying to fold it back into its perfect cube.  Robot toys are usually made of plastic and require batteries - but not Cubebot! Cubebot is made from new growth beech wood and is powered by imagination. Inspired by the Japanese Shinto Kumi-ki puzzles, Cubebot combines ancient Japanese traditions with contemporary toy culture. It is an enduring classic that will withstand generations of play. Available in Extra Large, Medium, Small, Micro, as well as a choice of finishes: Natural, Blue, Green, Multi, Orange, Pink, Red, Violet and Yellow. Recommended for ages 3+.

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Animal Box: Walrus
Croc Pile
This figural box represents a "power" animal - a totem for our individual ambitions. Its simple and gestural depiction is intentional - allowing the symbolism of the animal to be maintained. With the addition of hinges, it has the ability to guard important small objects. On the shelf, it is sculpture. On the side table, it's a totem. On the counter, it offers a hiding spot.

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A set of five stackable wooden crocodiles.

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This ToyShow Preview was last updated on 6/18/2013