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Active ToyDirectory Member Since 2010
This ToyShow Preview was last updated on 12/20/2010

With Sqwishland LLC selling almost 47 million units of their popular toys, they have now collaborated with Funguy Studios to create an online world for the much loved collectors items. Inspired by the children themselves, the toys will now be labeled Sqwishland characters.® is a unique concept, a patented world first that links vending machine technology to the web, made possible through a partnership between FunGuy Studio®, an Arizona-based company that specializes in creating high-end Flash Games and MMO platforms and Brand Vending®, a leader in the market of bulk vending products.
Sqwishland® Characters
Sqwishlanders – they are cute, they are collectible, they are fun – a craze every parent can afford to support and you don’t have to go far to find one. Available at those ubiquitous red vending machines found in every supermarket, convenience store, arcade and malls across America, put your quarter in, crank the handle and wait and see what comes out. The surprise of the catch is just part of the fun. Once you open the capsule and see which Sqwishland® character has been dispensed, a fortune cookie style secret code will reveal yet another surprise, an unknown bounty of virtual game cash will be discovered when the code is entered on line.

Watch the Sqwishland® Characters Video Watch Video Now

[Add to my Inquiry Basket][?] is taking the online world by storm with 29 million units sold and it’s just out of Beta – making the iPad sales look sluggish.

With its very simple concept, it’s hard to know why it hasn’t been done before. Think vending machine meets virtual world. Is it an affordable Webkinz® or the new Club Penguin®? In fact, it’s both – it’s a world first and for as little as 25c, every kid can afford to be part of it. It is democracy in a capsule – for parents of the global financial crisis, it’s a social equalizer.

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Inside Sqwishland
Millions Sold
After purchasing their Sqwishland characters in the form of a capsule, from a retailer, kids can access Sqwishland, in which they will be able to play with other children from around the world, play mini flash games, follow the missions and watch a story unfold, go to the Sqwinema and watch the latest Sqwishfilms, train, feed and play with their Sqwishland characters and much more.

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In the 4 years leading to its launch, Sqwishland® sold around 47,000,000 capsule products, and since the April 2010 launch of® at the industry trade show in Florida, Brand Vending has taken over 29,000,000 orders, and shipping over 1,800,000 each week.

While every modern parent already knows how an online virtual world of avatars and games works, some questions remain standard. Is it safe? Is it engaging? Is there an educational element? The answer is YES. Sqwishland® has that delicate balance between safety, education and affordability while still maintaining a quirky attitude and a laid back sense of fun.

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This ToyShow Preview was last updated on 12/20/2010
TDmonthly > ToyShow Preview > Interactive > SQWISHLAND LLC Previous | Next