UP WITH PAPER - TDmonthly ToyShow Preview Page

UP WITH PAPER

Active ToyDirectory Member Since 2011
This ToyShow Preview was last updated on 12/5/2011

Up With Paper is the world’s leading marketer of innovative, pop-up greeting cards, stationery products, and, under its Jumping Jack Press imprint, pop-up books. The company’s unique pop-up products have been delighting consumers, as well as retailers, with innovative products that include intricate designs, premium artwork, and amazing pop-ups. Up With Paper is introducing a number of new licensed and youth-oriented products in 2012 to complement its existing lines, including a complete line of Hello Kitty pop-up stationery, pop-up books featuring characters from Toy Story and Marvel, and new UWP Kids pop-up portfolios of sticky notes and note cards. Come see all the company’s pop-up lines at the winter gift shows—Atlanta, Dallas, Chicago, New York, and more—Toy Fair (Booth 1172) and the National Stationery Show (Booth 2812).

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UWP Kids Pop-Up Note Cards Portfolio		UWP Kids Sticky Notes Pop-Up Portfolios
Each pop-up portfolio case includes two cards each of four unique designs, including two sets of die-cut cards with ruled backs and two sets of pop-up cards with blank interiors. The eight total cards each have corresponding envelopes. Available in February in six different designs, with an SRP of $8.99. [Add to my Inquiry Basket][?]		Each pop-up portfolio case includes four different die-cut sticky note pads, with artwork on every page. Available in February in six different designs, with an SRP of $6.99. [Add to my Inquiry Basket][?]


Hello Kitty Pop-Up Notepads		Toy Story: An Interactive Pop-Up Book…and Beyond!
Hello Kitty Pop-Up Notepads – Featuring a durable cover that snaps shut with a magnetic closure, the 100-page notepad produced from post-consumer waste recycled stock includes artwork on every page. Available in four different designs, each 2.25” x 4.5” notepad has an SRP of $6.99. The new Hello Kitty pop-up stationery line, available in February, also includes boxed notes, sticky notes, note cards, and desktop notes. Watch Video Now [Add to my Inquiry Basket][?]		This new pop-up book features punch-out stand-ups of the top characters and five pop-up spreads, with artwork from all three Toy Story films. The book is produced in an incredible new 3D “stage” format, on which readers can recreate their favorite adventures with Woody and Buzz—and create all new adventures as well. Available in June, 2012. [Add to my Inquiry Basket][?]