Milwaukee-based, Fashion Angels Enterprises (formerly The Bead Shop) was established in 1996, with a line of beading and craft kits. The line took off and gained a reputation for high quality, affordable products. The line quickly evolved into a Tween Lifestyle Brand with fashion design kits, jewelry, accessories, bags, and more – all created by the in-house design and product development team. The Fashion Angel brand has become hotter-than-hot, with fans clamoring for more. The company now encompasses an eco-friendly line called Eco Angels and licensed design kits for the smash television show, Project Runway.

Fashion Angels’ goal is to help children embrace creativity, teach lifelong art and design skills, always be on trend and topical, and to empower girls with the knowledge that their own creativity can take them anywhere. Fashion Angels is carried by over 4,000 specialty stores and boutiques in the US and they are distributed globally.