This year, Playmates Toys does it again with Amazing Allysen – who acts like a girl’s best friend, from listening and sharing secrets and favorite things, to playing with hair and fashion, to chatting with friends on her cell phone and more.

Amazing Allysen is all about the things little girls love – slumber parties, dancing, cheerleading and more. Like Amazing Amanda, Amazing Allysen recognizes and responds to key words and phrases with lifelike facial expressions and real emotions. Between the ages of 9 and 10 years old, Allysen has a keen fashion sense - dressing in a trendy outfit with cute embellished jeans and a reversible vest. She also has beautiful long hair that girls can have lots of fun styling. A precocious girl, Allysen remembers important information like birthdays, favorite colors, hobbies and interests, simulating the closest thing to real ‘friendship.’ She also comes with cool new accessories which she recognizes, including a smoothie, magazine, hair brush, barrettes, shoes, clothing and a cell phone so she can chat with her best friend!

Increasing the play possibilities, a variety of separate accessory packs enable girls to enjoy all new fun adventures with Allysen. All About Slumber Parties, All About Cheerleading, All About School and All About Dance-themed packs allow Allysen to understand and engage in a whole new play pattern. Each pack includes a new stylish outfit, smart accessories and a cartridge to load Allysen’s new vocabulary for the new play adventure.

Ideal for girls ages 5 and up, Amazing Allysen will be available for the suggested retail price of $99.99. The play packs will be available for approximately $24.99. Each will be available this fall.

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Playmates Toys brings a superhero twist to the classic fun of throwing dice with its all-new Battle Dice game. Available in stores now, the expandable and collectible gaming platform will feature more than 65 iconic heroes and villains torn from the pages of Marvel and DC Comics. Battle Dice’s comic-book-inspired game board combines patented “pop dice” with action figure role-playing, featuring a wide array of hugely-popular characters such as Spider-Man, the X-Men, Superman, Batman, and more. Encouraging players to create an unstoppable army based on the powers of each hero or villain, the action figures play an integral role in a player’s battle strength; with varying degrees of rarity, the characters allow for depth, interactivity and unlimited collectability in a classic “war game.”

Players battle by loading their dice with action figures, then rolling simultaneously with their opponents. The player with the lowest number selects the attribute to be used and the battle begins! Each battle can involve one, two or many characters in a player’s army and victory depends on each character’s strengths versus those of the opposing forces, meaning figures must be strategically selected before each battle. With every roll of the dice, the lives of your characters are at stake because defeat means surrendering your figure to the opponent’s army. The first player to collect all of the opponents’ figures wins the war and the game. Game extensions included in the instructions make the game more complex and intriguing. Battle Dice product includes in a Starter Pack, Booster Pack and Dice Launcher as well as other Marvel and DC Comic accessories.

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Very soon, little girls everywhere will believe in Fairies! Playmates Toys, Inc. will design and produce a line of dolls, playsets and accessories behind Disney’s newest girls’ brand, Disney Fairies. The unique line-up will feature toys that not only capture the beauty and movement of each fairy character but also the unique, organic aesthetics of the Disney Fairies world. In addition, Playmates has woven the rich content and story created in “Fairy Dust and the Quest for the Egg” throughout the new product line through in-pack DVDs and collectible story cards.

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