MSRP: $29.95
Age: 3 and up
Category: Dolls
Watch Video NowToyDirectory Product ID#: 17594
This set includes an 8" vintage-style pixie elf, a keepsake storage box and a children's picture book with a rhyming story that tells how the elf helps Santa out by watching children's behavior by day and reporting it to Santa at night. The elf is designed to be placed throughout the house during the Christmas season, creating a hide-and-seek activity for the whole family. Launch date: September 2005.
— Two of 32 retailers told TDmonthly in October 2008 that they expect Elf on the Shelf to be one of their best sellers for the Christmas season. In November 2008, four of 52 retailers named the product as one of their best-selling items.
— “Elf on the Shelf is doing really well since we put those out five or six weeks ago,” remarked Janet Gregory, owner of Over the Rainbow Toys in Anchorage, Alaska, in November 2008. “Elf on the Shelf, we just brought them in in November. [We] sold 24 last month, and 24 already this month,” Terry Myers, owner of Kaleidoscope Toys in Round Rock, Texas, told TDmonthly.
— “For the last 90 days, Elf on the Shelf has been selling well,” said Michelle Smith of Piccolo Mondo Toys in Portland, Ore., in December 2008. “It’s so adorable. I own it, and every morning now my kids are looking for the elf.” 2/18/2008 [Add to my Inquiry Basket][?]
