Each one of these collectible plush dolls has a heartbeat that can be heard when the doll's right hand is placed on its chest. The line is designed to teach kids life lessons through an interactive website. Launch date: September 2009.

Meet “Muddy Moe”, whose nickname was given to him because he loves to play in the mud. Muddy Moe loves to get a reaction from his cousins’ as he dives into the nearest mud hole. He can’t make up his mind if he wants to step out of the 50’s with his flat top front or into the 70’s with his mullet hairstyle in the back so he keeps them both. He enjoys teaching kids to be true to themselves and being who they are. He wants kids to understand its okay to be different. His message is to “Be a Leader not a Follower.” His heart will beat for you when you place his right hand on his heart. His weaknesses include being stubborn and hard-headed.

Meet “Grubby”, the little boy that loves to play outside and hang out with his cousins while taking his worm and frog everywhere he goes, even inside the house. His name, Grubby, was given to him because of the grub worm he carries in his hand all the time. Grubby finds joy in teaching kids to experience the outdoors through fun activities such as fishing, digging for worms and looking for frogs. He also loves to listen to Smelly scream as he puts his frog down her shirt. His heart will beat when you place his right hand on his heart. His weakness is eating as he won’t stay in the house long enough to eat his fruits and veggies because he loves to be outside all the time.

Meet "Dusty Rusty", whose nickname was given to him because he loves to get outside and play in the dirt. A little boy that loves getting down in the dirt & playing outside with his cousins. A ball of dust seems to follow him everywhere. However, his faux Mohawk never gets dirty nor moves due to the gel he uses and his secret desire is to impress the girls. Dusty Rusty enjoys teaching kids it is okay to get outside & get dirty & still look good doing it. He loves spending time looking at His Faux Mohawk in the mirror and listening to his heartbeat. Place his right hand on his heart and it will beat for you! His weaknesses include hairsprays, gels and pretty girls.

Meet “Smelly Mel”, a little girl that loves to hangout and play outside with her cousins. She, however, understands that she is 110% girl so she wears pink everywhere she goes from her pink toenail polish, her pink ruffled shirt to her pink pocketed shorts. Last but certainly not least, her perfume. Her cousins joke that they can “smell” her a mile away, hence her nickname. Her joy comes from teaching girls that they can get outside and play with the boys but yet make a fashion statement in the process and smell good doing it too! Her two weaknesses are the two Ps, Pink and Perfume.