Bound to become a child's best friend, Lilly is not only an adorable ladybug, but also a comfy pillow and super-soft blanket all in one. She's perfect for road excursions or just cuddling in bed. Lilly also makes a a great baby shower gift. Launch date: 2009.

These Sidekix Toys are just like the pets kids have at home — only they can take them anywhere and they're a lot easier to clean up after. When these little furry friends are zipped into a ball they are ready for action. They can be tossed, kicked, thrown or anything a ball can do. By pulling on the custom made Sidekix Toys zipper pull kids can transform their sidekix back and forth from the ball to their lovable and furry friends.

The Zoobies team is proud to bring to life the classic Norman Bridwell storybook character, Clifford the Big Red Dog. Not only is Clifford a playful, cuddly plush toy, but also a soft book that opens up into a bedtime story — the perfect bedtime companion.