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ToyDirectory® - Iwako Cow Eraser in Six Colors from BC INDUSTRIES,
Iwako Cow Eraser in Six Colors
From: BC INDUSTRIES


Wholesale Price: (Log in to view)
Specialty: Yes (as of 2010)
Gender: Boys And Girls
Category: Tween
Collectibles
School Supplies
 
These tiny puzzle erasers feature cute cow faces and bright pastel accents.
— In a June 2010 survey, three of 40 retailers told TDmonthly that Iwako erasers are a best-selling product.

Featured in:Top-10 Most-Wanted Toys: July 2010 (7/1/2010)
ToyDirectory Product ID#: 28779      (added 6/7/2010)

Other Products by BC INDUSTRIES


Launch Date: September 2010
Gender: Boys And Girls
Category: Novelties
School Supplies
Collectibles
 
These unicorn erasers have removable puzzle parts so they can be taken apart and reassembled. The collection includes six pastel colors.
— In summer 2010, Margy Peine, owner of Tree House Toys in Cumberland, Md., told TDmonthly her store sells about 75 Japanese erasers per month.
— Thirteen percent of 38 specialty retailers named Japanese erasers a best-selling product in July 2010.
— Linda Laramy, owner of Crackerjacks in Easton, Md., told TDmonthly in an October 2011 survey that they don't sell many tween items other than collectible erasers, which they sell about 4 dozen of each month.
ToyDirectory Product ID#: 29936      (added 8/10/2010)
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Launch Date: July 2010
Gender: Boys And Girls
Category: Collectibles
School Supplies
Novelties
 
These donut erasers have interchangeable parts that can be removed and reassembled. They come in six colors and are available in "vanilla" and "chocolate" versions.
— In summer 2010, nine of 38 specialty retailers told TDmonthly that Japanese erasers are a top-selling collectible item. Nancy Hanson of The Toy Box in Friday Harbor, Wash., cited sales of four to five Iwako erasers each day.

Featured in:Top-10 Most-Wanted Collectibles (9/1/2010)
ToyDirectory Product ID#: 29927      (added 8/9/2010)
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Wholesale Price: (Log in to view)
Specialty: Yes (as of 2010)
Gender: Boys And Girls
Category: Novelties
School Supplies
Collectibles
 
Available in pastels, these pig erasers are collectible and have removable puzzle parts.
— Iwako erasers were best sellers at Dancing Bear Toys in Asheville and Hendersonville, N.C., in summer 2010. “These are so cute!” owners and sisters Sarah and Erika Evers told TDmonthly. “They are also inexpensive, and they pop apart and are like puzzles.”
ToyDirectory Product ID#: 28778      (added 6/7/2010)
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These animal erasers have removable puzzle parts so they can be taken off and reassembled. The animal collection includes elephants, panda bears, a giraffe, a cow and a pig.
— "Over the course of the last year, it was 500 to 1,000 units per week," Gage Brownell of Belmont Toys in Belmont, Mass., told TDmonthly in March 2010 about his store's sales of Iwako erasers.
— BC USA Erasers were on the top-10 best-seller list at Jillie Beans Toys & More in Westminster, Colo., in April 2010, reported Owner Valerie Elsea. “Tweeny girls and boys love them and they are easy to collect,” she told TDmonthly. “They’ve been selling well since the fall of [2009].”
— Gwen Bowden, manager of Doodlehopper 4 Kids in Springfield, Va., told TDmonthly in a Summer 2011 survey that her best-selling collectibles are "Japanese erasers. We sell some every day - about 100 per month."
ToyDirectory Product ID#: 27581      (added 3/15/2010)
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These small cupcake erasers with removable parts are available as a trio and in single packs.
— Three of 38 specialty retailers named Iwako erasers as a best-selling novelty item in late summer 2009. Going into the holiday season 2009 (late fall), two of 44 retailers named the erasers among their absolute best sellers.
ToyDirectory Product ID#: 25435      (added 9/30/2009)
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Gender: Boys And Girls
Category: Novelties
 
These tiny truck erasers come in three colors and feature movable parts. Launch date: April 2009.
— Japanese erasers were big sellers in summer 2009 at Golden Apple Learning Store in Pleasanton, Calif., according to Owner John MacDougall.
ToyDirectory Product ID#: 25306      (added 9/9/2009)
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Age Range: 3 and up
Gender: Boys And Girls
Category: Novelties
 
These tiny erasers are shaped like soft-serve ice cream cones and colored to match many flavors. The cones are even sculpted to resemble the waffle texture of the real treat.
— “They've just been out of control,” Casey Sartain, buyer at Tutoring Toy in Salt Lake City, Utah, told TDmonthly of Iwako Erasers. In July 2009, Sartain reported sales averaging 100 per day. 
— “Anything that's little is big. For example, the Iwako Erasers,” commented Sherry Phipps, owner of School Crossing in Williamsburg, Va., about her top-selling collectible toys in summer 2009.
— Six of 49 retailers pinpointed Iwako Erasers as a top seller in their stores in July 2009.

Featured in:Top-10 Most-Wanted Collectibles (9/1/2009)
ToyDirectory Product ID#: 24938      (added 8/18/2009)
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Age Range: 5 and up
Gender: Boys And Girls
Category: Novelties
 
In extreme miniature, these multi-colored erasers are made to look like delicious gourmet cakes decorated with thick frosting and fruit slices. Each cake has six separate slices and comes in a round case. Four differently colored varieties are available.
― “The Iwako erasers seem to be a hot one,” said Pat Selby, owner of Calico Cat in West Bainbridge Island, Wash., about her top-selling items for girls in summer 2009.
― Deran Muckjian, owner of Catch a Falling Star, told TDmonthly in June 2009 that both locations of Catch of Falling Star sell 1,000 Iwako erasers per month.
ToyDirectory Product ID#: 24757      (added 7/24/2009)
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SKU or Item #: 38138
Gender: Boys And Girls
Category: School Supplies
Novelties
Gifts
 
These tiny helicopter erasers come in four colors.
— “We have been selling those really, really well,” Michelle Smith of Piccolo Mondo Toys told TDmonthly of Iwako erasers in fall 2008. “It’s amazing how many people are driving across town for these things because they heard we have them.”
— "We sell 5,000+ pieces a month" of the Iwako erasers, estimated Bill Sartain, co-owner of Tutoring Toy in Salt Lake City, Utah, in early 2009.
ToyDirectory Product ID#: 21864      (added 12/18/2008)
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MSRP: $1.00
Age Range: 5 and up
Gender: Boys And Girls
Category: Novelties
School Supplies
Gifts
 
Round and colorful, these puffy blowfish erasers are available in four assorted colors.
ToyDirectory Product ID#: 19976      (added 8/1/2008)
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MSRP: $1.00
Age Range: 5 and up
Gender: Boys And Girls
Category: Novelties
School Supplies
Gifts
 
These hamster-themed erasers are available in six assorted colors. They can be taken apart and put back together like a puzzle.
—  As of 05/13/2011 this product had 5 out of 5 stars from 10 reviews on Amazon.com. Cons: Not suitable for younger children because the small pieces constitute a choking hazard.
—  Belmont Toys in Belmont, Mass., sells from 800 to 1,000 Iwako erasers monthly, Manager Gage Brownell told TDmonthly in October 2008.

Featured in:Regional Reports: What's Selling … And Where (5/1/2009)
These New Toys Know How to Move (2/1/2009)
Eight Toys Honored With 2009 TDmonthly Award (2/1/2009)
Regional Reports: What’s Selling … And Where (12/1/2008)
TDmonthly’s Top-10 Most-Wanted Toys (11/1/2008)

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ToyDirectory Product ID#: 19975      (added 8/1/2008)
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MSRP: $1.00
Age Range: 5 and up
Gender: Boys And Girls
Category: Novelties
School Supplies
Gifts
 
These erasers look like individual Japanese sushi, and are available in six different designs.
— "I don't know why it's such a craze, but I sell hundreds," Meredith Zellweger of Toy Jungle in Manhattan Beach, Calif., told TDmonthly in July 2008.
—  “They're selling hundreds a month,” seconded Deran Muckjian, owner of Catch a Falling Star in Lexington, Mass.
—  Nine percent of 64 retailers said in summer 2008 that Iwako erasers are creating a buzz in their stores.
ToyDirectory Product ID#: 19974      (added 8/1/2008)
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MSRP: $1.00
Age Range: 5 and up
Gender: Boys And Girls
Category: Novelties
School Supplies
Gifts
 
This eraser looks just like a cup of ice cream. Many other varieties are available in the ice cream line, including ice cream in a cone and ice cream bars.
— “The erasers are doing really well,” David Ekwall of The Wooden Toy in Wethersfield, Conn., told TDmonthly in May 2008. “They’re erasers from Japan that come in all different shapes — there are vehicles and cakes and ice cream.”
— “Japanese erasers are huge pickups,” Candace Williams of The Toy Maven in Dallas, Texas, told TDmonthly in May 2008. “[We’re] almost out of a 1,300 wholesale order [placed] three weeks ago.”
— In May 2008, two retailers singled out Japanese erasers as their best-selling novelty item.
ToyDirectory Product ID#: 19278      (added 6/9/2008)
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MSRP: $2.00
Gender: Boys And Girls
Category: Aircraft
Hobby Goods
 
BC exclusively distributes a full range of FURUTA (Japan) 3” prepainted airplane model kits. There’s no messy painting and no glue: Kids just snap in the absolutely perfect precision parts. It’s instant gratification for the video-game and fast-food generation. By eliminating 80 percent of the time it takes to assemble and paint a model, these prepainted snap-together models have attracted millions of new modelers, created a new category and new industry. These airplanes are priced super low and the quality’s super high. BC gets many calls from consumers complaining their local stores are not getting airplanes in fast enough, and retailers report shoppers coming back daily to check if new stock is in.

Featured in:TDmonthly's October Staff Picks (10/1/2006)
ToyDirectory Product ID#: 9512      (added 9/26/2006)
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