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Each of the figures stands 5.5 inches tall and features proprietary wire coil activation in the arms and legs that triggers heroic battle phrases. The longer kids pull back that limb, the longer the sound is activated, and will not end until released. Launch date: 2012.

The ultimate playset for Teenage Mutant Ninja Turtle fans, the Secret Sewer Lair playset is BIG, and ready for Ninja battle action. This playset will have kids creating their own Lair of excitement as they become the leader of the pack, swinging into action, training the Turtles and defeating Shredder once and for all. Standing 42 inches tall and resembling the Sewer Lair that is home to the Turtles in the TV show, the Secret Sewer Lair includes more than 20 different exciting Ninja features.

This iCarly doll comes with two outfits that can be mixed and matched with those of other Switch dolls.

Girls can style this 10" iCarly doll with funky fashions and hairstyles, and press Carly's necklace to hear her chat.

This playset appears to "transport" figures to and from remote areas. Kids can beam their action figures in and out and watch them actually disappear and reappear. This highly detailed replica of the transporter features authentic transporting lights, sounds and effects.

This 3.75" figure is based on the original Spock character as played by Leonard Nimoy in the original series and the 2009 remake.

This 3.75" Captain Kirk figure comes dressed in his Starfleet uniform and includes a utility belt, phaser and stand.

This 3.75" Spock figure comes dressed in his Starfleet uniform and includes a utility belt, phaser and stand.

Rio is a 6" fashion model horse with a cool sense of style and attitude. This horse comes with her own personal bio of where she came from and what her likes and dislikes are. She comes with accessories including a necklace, boots, a purse, earrings, and a compact with ink. Rio has interchangeable accessories, mane and tail and is fully poseable.

Sydney is a 6" fashion model horse with a cool sense of style and attitude. This horse comes with her own personal bio of where she came from and what her likes and dislikes are. She comes with accessories including a necklace, boots, a purse, earrings, and a compact with ink. Sydney has interchangeable accessories, mane and tail and is fully poseable.

This 15" Tinker Bell doll has rooted blonde hair, painted eyes and a pretty signature costume.

These 13.5" multicultural dolls aim to teach young girls about the importance of giving back. Each doll shows girls how her peers in other countries live, and how they contribute to their families, communities and the world. The girls in the first doll series are from Belarus, Ethiopia, India, Laos, Mexico and the United States. A portion of each sale is donated to a non-profit organization that provides services to the region the doll represents.
Awards: Dr. Toy 100 Best Children's Products - 2010

This 10" figure features the iconic red with black trim outfit from Michael Jackson's short film "Thriller."

This 10" figure captures the bold and flashy outfit worn in the Michael Jackson's "Billie Jean" music video. The singer wears a black suit with a pink shirt and red bow tie.

Ninja-Smashin’ Battle Damaged Marty is based on the WB series Eon Kid. Marty is an 11-year-old robot scrap dealer. The figure features push-and-punch action.

Mike comes with articulated joints and a developed exoskeleton armor that transforms from a free standing, motor driven robot to a free rolling, motor driven vehicle. Four different exoskeleton armor robots are available, and each with its own Teenage Mutant Ninja Turtle action figure. Launch date: 2008.

The Basic Figure collection of sliding characters includes Cera, Littlefoot, Ducky and Ruby. Each character features wheels and pullback motor action.

The self-contained, interactive art studio can be taken anywhere and used any time. The studio comes with friendly narration and allows kids to learn at their own pace. Launch date: 2008.

The full-color, hand held console allows girls to create characters and have a rich, virtual life. Girls can dress their characters, purchase pets for their characters, take their characters on shopping trips and more. Launch date: 2008.

The fashion-friendly Struts horse line includes Milan, Rio, Sierra and Sydney. Launch date: Fall 2008.

Amazing McKayla expresses emotions, learns to speak, plays baby games, and can even see and hear. Dressed in a diaper, cute denim overalls and a pink T-shirt with a matching hair bow, McKayla loves to be held by Mommy and can recognize and interact with her accessories — a baby bottle, baby food peas in a spoon, and a teddy bear.