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If your nonprofit organization is planning a fund-raising campaign, you may be thinking about hiring a professional to do the work. Professional fund-raisers conduct the campaign for a fee; often its a percentage of the money they collect.
Because the fund-raiser will be representing your organization to the public, its important that you investigate every firm youre considering hiring. Inappropriate behavior can result in negative publicity, fewer or smaller donations, and possible legal action involving you and the firm if the law is violated.
Once youve compiled a list of potential fund-raisers, call them for background information. Get written information about each including a blank contract before you schedule interviews. Ask how they would conduct your campaign. Would they solicit by phone, mail, door-to-door, or a combination of approaches? Would they solicit only money or would they also sell products or tickets to events? What portion of the cost would be the actual contribution. Beware of companies that promise something for nothing or "easy money." Would subcontractors be used for any part of the campaign? How would the fund-raiser make sure its telephone solicitors follow the approved scripts? Be clear that while the fund-raiser would conduct the campaign, you would maintain overall control and expect the company to provide periodic financial reports. Ask to see financial data from other campaigns to get a picture of their successes. In addition, ask whether the company is licensed or bonded, a requirement in many states.
Request a list of references and contact them about their experiences with the company. Ask if they have suggestions based on their experience. Check out the company with state and local consumer protection officials, charities regulators, and the Better Business Bureau. They may be able to tell you if complaints have been registered about the firm.
Finally, get bids. A reasonable bid is determined by considering all the factors involved: the time and type of labor involved, the nature and duration of the relationship between fund-raiser and client, and the ability and experience of the fund-raising firm.
If youre conducting a telemarketing campaign, insist that the fund-raiser institute a system for training and monitoring solicitors to make sure they are following the authorized script. One method is to call back donors at random to verify the conversation. Provide the telemarketer with answers for commonly asked questions.
You also should closely track complaints from the public. If a pattern develops, review the area thats causing confusion or concern and discuss ways to resolve the issue with the fund-raiser.
During the campaign, keep tabs on the flow of money. Make sure you get copies of original invoices as received, paid receipts as paid, bank statements, checks and deposit slips. Monitor all expenses to be sure they are reasonable and ordinary. Immediately question any expenses that appear excessive or lack documentation.
Several private nonprofit organizations promote standards in philanthropy to evaluate the performance of public-service groups. These standards include guides about the use of professional fund-raisers.