TOY FAIR HIGHLIGHTS 2/16/2011 (Last Updated 2/24 7:49 PM EST)
These buzzworthy toys are making a splash at Toy Fair 2011:
Air Swimmers by the William Mark Corporation
These helium-filled shark or clownfish balloons are remote controlled to move around in the air.
Kre-O Transformers- Bumble Bee Set by Hasbro
These Lego-compatible block sets are coming in a variety of Transformers characters, just in time for the movie release this summer.
Solowheel by Inventist
Gyroscope technology is behind this new self-balancing electric unicycle. Lean forward to go forward and backward when you want to slow down. The lithium ion battery recaptures energy when going downhill or slowing down.
Sbyke by Sbyke
The Sbyke is a rear-steering scooter that is self standing and weight shift controlled, making it easy for both children and adults to ride.
Hexbug Nano Glow-in-the-Dark by Innovation First Labs
The regular Hexbugs just won the Specialty Toy of the Year Award. This glow in the dark version features the same motion sensors and scuttling capabilities that made the original version so popular.Glow in the dark habitats are also available.
Ninjago by LEGO
A variety of products, including games and building sets, are part of the Ninjago line, which is getting its own animated series on Cartoon Network.
Celestial Buddies by Celestial Buddies
Celestial Buddies, an original line of educational plush characters, is inspired by planets and other celestial bodies. Each plush planetary pal is designed to capture the unique variations of the actual object it represents through fabric, color, size and shape.
Skylanders Spyro’s Adventure by Activision
Activision is back with Spyro. This time, characters in the video game are available as action figures that can be plugged into the game. The characters can be plugged into the “power portal” on a different console and enter the game with all of their statistic in tact.
Let’s Rock Elmo by Hasbro
Let’s Rock Elmo is an interactive toy that sings and plays musical instruments. Kids can switch the instruments and Elmo knows which one he has; kids can play the instruments, too.
Fijit Friends by Mattel
These cute, interactive robot toys can speak up to thirty phrases, dance, and laugh. They are also compatible with various social media platforms and apps.
InnoPad by VTech
This multi-function tablet is like a starter laptop for kids. It offers interactive reading, gaming, and creative activities. It features a 5inch color touchscreen, a tilt sensor for game control, microphone, interfaces for USB, SD card and a headphone jack, and plays MP3′s; VTech will offer more than 100 software titles for InnoPad including Dora the Explorer and Toy Story programs.
Redakai by Spin Master Toys
These 3-D trading cards by the makers of the popular Bakugan feature animation and graphics effects on each card. The first series will have more than 100 cards and will include action figures and accessories.
JAKKs Pacific and LEGO
Pirates Of the Caribbean- On Stranger Tides
Jakks Pacific is coming out with a series of playsets that correspond with the movie, while LEGO is showing a line of Pirates building toys.
Salt Water Fuel Cell Car by OWI
This small salt water fuel cell car let’s children lean about new forms of clean energy and engineering.
Phone Frenzy by Buffalo Games
This party game requires player to call their friends on speaker-phone in order to win- often at the risk of embarrassing themselves and their loved ones.
Gotcha! by Buffalo Games
In Gotcha! players race to hit the buzzer whenever they see someone breaking a rule – all the while making sure they are following the rules themselves. The more rules that are played, the funnier the game gets.
Penbo Penguin Robot by Bossa Nova Robotics
Penbo is an autonomous robot designed to move like a penguin and interact with you and her Bebe through an array of sensors. She is aware of her surroundings, loves to dance, plays games and talks with Bebe in Penguish, her own language.
Little Mommy my Very Real Baby Doll by Mattel
This interactive baby doll responds to the different toys you give her, like a teddy bear, or her bottle. When you feed her a green popsicle, her mouth turns green.
Air Picks by Ohio Art
These picks play three songs each- now your air guitar skills can finally be heard by all.
Box-O-Mania’s Play Box Kit by Box-O-Mania
Box-O-Mania puts a modern twist on the traditional cardboard box – the inspiration behind imaginative play and creative learning without complicated instructions and power charges. The idea was dreamt up by Anna Tselevich when she was just 4 years old, and her father Max helped make that dream reality.
Egg Bods by Bluw
These cute eggs come in a variety of characters. You can switch around their heads to let them have a chance to experience a different costume. They also wind up and walk.
Spy Camera Set by Playmobil
The Spy Camera Set includes a camera with a USB port and a color monitor. The images shot from the camera are displayed on the monitor via wireless transmission, and can be attached to Playmobil vehicles.
Secret Agent Headquarters by Playmobil
The well-disguised Secret Agent Headquarters contains covert features, such as a trapdoor leading to the jail, a jet ski hiding place for an emergency escape, and a secret command center with LED board.
NERF Dart Tag Swarmfire Blaster by Hasbro
This battery-powered dart gun shoots a succession of 20 foam darts in rapid-fire. Launch date: Spring 2011.
Sesame Street Count N Crunch Cookie Monster by Hasbro
Along with Let’s Rock Elmo, Hasbro is releasing this Cookie Monster toy. He asks for cookies, which children can feed him to hear loud, funny chomping noises.
Max Force Shadow Hawk 100 by Jakks Pacific
This intense play gun for older children shoots water soaked paper pellets that stick to their targets and can shoot up to 100ft. Launch date: Fall 2011.
ZombieZoo
These undead animals are a lot cuter than the other inhabitants of the Pet Cemetery. Each stuffed animal comes with a DVD storybook that explains how the ZombieZoo critters came to be.
Bizu by Spin Master
These fashionable beads can be twisted into the shape of a cute animal, or connected to be a bracelet or necklace. They’ve been featured on the Today show, and are in keeping with the tiny toys trend that we keep seeing pop up.
Moshi Monsters by Spin Master
This line of Plush and collectible toys corresponds to the incredibly popular MoshiMonsters.com. Many of the products can be used along with the website.
Players take turns flipping over cards that show different shapes. The first to complete the correct action wins that card. The game keeps it exciting by shuffling the actions and their corresponding shapes after each round.
Zip-It! by Bananagrams
This 2-player crossword race can be played in under 20 seconds. Portable and intellectually stimulating, just like its extremely popular predecessor, the original Bananagrams.
Green Lantern Quickshot Game by Pressman Toy Corp
This fast-moving, marble-shooting game was produced in conjunction with Warner Bros. Consumer Products, on behalf of DC Entertainment, to correspond with the release of the new Green Lantern movie this summer. It is one of many new Green Lantern toys being shown at Toy Fair.
T-Pain’s Auto Tune Microphone by Jakks Pacific
This microphone was developed in conjunction with the eponymous hip-hop artist, notorious for his auto-tuned jams. The handheld wireless microphone plays three different beats to sing over, and records your voice. It features pitch-correction. Launch date: Fall 2011.
Little Big Planet SackBoy by Mezco
This popular video game gets its own collectible sackboy critters, dressed in some of the costumes from the game. Available later this year.
Global Water Quality Kit by Thames & Kosmos
This environmentally focused toy teaches kids how to test water for impurities, with the option of uploading their results online and comparing with other kids’ finds.
Brush With Genius by Colorform
This watercolor paintbrush allows kids to assign a musical scale to their drawings and control the sounds as they slide their fingers over the strokes of the brush.
Stikits by Poof-Slinky Inc
These sticky pellets are made of cornstarch and completely edible. Just add a little bit of water to get them to stick together, then construct models from the pellets.
Quadrilla Sound Blocks
This wooden marble run features toned parts that chime different notes when the marbles hit.
Magic School Bus Microscope Kit by The Young Scientists Club
Ms. Frizzle and her students take Young Scientists on a wild ride with the Magic School Bus as they explore the world around them with a microscope. Young Scientists learn about the history of the microscope, explore the different parts of a microscope, and discover how to use a microscope.
V-Cube 7 by V-Cubes
Similar to a Rubik’s Cube, this multicolored cube has seven rows and columns users have to align.
Fantasy Island by WILD! Science
This habitat for ants and fighter fish allows children to examine the natural world. Including “swimming pools” and “food bars,” this habitat might be a little fancier than what its inhabitants are used to.
Bioloid by Robotis
Bioloid is an educational robot kit with which one can build various robots including the autonomous exploration robot, quadruped puppy robot, hexapod spider robot, dinosaur robot, and bipedal humanoid robot. You can see an exclusive video here.
Pefect Petzzz by CD3 INC.
This realistic sleeping animal looks like it’s really breathing as it’s belly moves up and down.
Ghostbusters Stay Puft Marshmallow Man Plush by Underground Toys
This ghostly marshmallow plays the main theme from the movie “Ghostbusters” when you press his tummy.
Gremlins Action Figures by NECA
Based on characters from the cult classic movie, these plastic and resin figures will be released in two lines, one in Spring 2011 and one in the summer.
The Hunger Games by NECA
This popular book series, soon to be a movie franchise, gets its own card game based on the mythology of the book. Available later this year.
My Little Mailbox by Manhattan Toy
This unique toy features a fabric mailbox, postcards, and stamps. It is “a great toy to practice roleplay with a unique soft toy design,” Julie Flann, manager of marketing & sales services at Manhattan Toy, told TDmonthly.
Batman Mini-Mezitz With Batmobile by Mezco Toyz
Among the many licensed toys at Toy Fair, this Mini-Mezitz by Mezco are some of the more unique. “Far cooler than any other Batman and Batmobile ever made,” Mike Drake, director of special projects at Mezco, told TDmonthly.
Perplexus by Plasmart
This see-through sphere houses a 3-D labyrinth game with 100 barriers, turns, twists and cliffhangers that serve as obstacles to getting a small steel ball to the end. The new version takes the game to the next level.











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