See the toys that retailers hope to find at the New York International Toy Fair 2012

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These toys are making a splash at Toy Fair 2011. Updated throughout the day.

The most notable new trend at Toy Fair this year mirrors the most notable trend in the world at large: the iPhone is ubiquitous. (Note: the following products are covered more in depth elsewhere in this blog.)
Fisher-Price has an iPhone rattle/toy cover for babies; Mattel is releasing a table-top version of the Angry Birds phone app; and Buffalo Games has a new Phone Frenzy game where players call up friends and family using their smart phone’s speaker. There’s even the EyeScope — a telescope extension that can fit over the …

TDmonthly caught up with our Blog correspondent John MacDougall of The Golden Apple Learning Store in Pleasanton, Calif., who is currently on the floor at Toy Fair 2011.

Janice Yate, VP of design and development at Gund, talks about what makes a successful toy.

It’s a British Invasion!

Use all the media buzz that Mattel’s Ken doll has been getting recently (e.g., this article) as a model. To build interest in the new Ken (including one that can record personalized messages), Mattel created a web-based, “Apprentice”-inspired,  live-action reality show on hulu.com called Genuine Ken: The Search for the Great American Boyfriend and also has his own Facebook and Twitter pages. Ken’s renewed popularity was apparently sparked by his appearance in the recent “Toy Story 3″ film. Create a story for your store or merch and …

Bananagrams — the company that’s been bringing you fruitful sales of its banana-shaped anagram game since 2007 — is releasing two new games at Toy Fair 201…

SByke shows off their new hybrid scooter-bike at Toy Fair 2011.