Check back throughout the day for updates during New York Toy Fair 2012

These buzzworthy products were the most notable toys at Toy Fair 2011

Use all the media buzz that Mattel’s Ken doll has been getting recently (e.g., this article) as a model. To build interest in the new Ken (including one that can record personalized messages), Mattel created a web-based, “Apprentice”-inspired,  live-action reality show on hulu.com called Genuine Ken: The Search for the Great American Boyfriend and also has his own Facebook and Twitter pages. Ken’s renewed popularity was apparently sparked by his appearance in the recent “Toy Story 3″ film. Create a story for your store or merch and …