Without a doubt, our No. 1 selling item at YoYo Joe’s in 2009 has been yo-yos. And, it’s not even close.
I’ve been selling yo-yos for years, both back at my family’s retail store and now at my own. People always ask me, “How’s the yo-yo business?” and I answer “Oh, it has its ups and downs” (insert groan here). As of right now, we’re definitely in an ‘up’ period — what could be seen as the beginnings of the next big boom.
Yo-yo selling has, traditionally, been a cyclical toy. Sales …

We’re sweating the little stuff. Little stuff is huge.
I read recently that consumers are cutting back from buying 25 useless things to buying five quality things. Our customers (at least of the grade-school variety) are buying 25 really small things.