Use all the media buzz that Mattel’s Ken doll has been getting recently (e.g., this article) as a model. To build interest in the new Ken (including one that can record personalized messages), Mattel created a web-based, “Apprentice”-inspired,  live-action reality show on hulu.com called Genuine Ken: The Search for the Great American Boyfriend and also has his own Facebook and Twitter pages. Ken’s renewed popularity was apparently sparked by his appearance in the recent “Toy Story 3″ film. Create a story for your store or merch and …

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Like many people, when I first heard the concept behind Twitter, my first thoughts were, “Who cares what anyone is doing every moment of every day?” I certainly didn’t want to know what my friends had for breakfast, or which airport they were in or what outfit their cat was wearing. I have a hard enough time keeping up with my tasks at hand, much less sharing with the world what I am doing every moment. But, I joined Twitter because, you know, it’s the hot thing. And us retailers …