I used to have a difficult time deciding what to put at my cash wrap for add on or “impulse” items. It was helpful for me to realize that what I look for at the checkout is either a solution for some need I have, the last perfecting piece for a gift, or a treat for myself. Those are the qualifications I now have for items I place at my cash wrap.
Greeting cards are our most frequent add ons at the point of purchase, in no small part …

Without a doubt, our No. 1 selling item at YoYo Joe’s in 2009 has been yo-yos. And, it’s not even close.
I’ve been selling yo-yos for years, both back at my family’s retail store and now at my own. People always ask me, “How’s the yo-yo business?” and I answer “Oh, it has its ups and downs” (insert groan here). As of right now, we’re definitely in an ‘up’ period — what could be seen as the beginnings of the next big boom.
Yo-yo selling has, traditionally, been a cyclical toy. Sales …