In each round of Head1Liners, players privately write a news headline to a shared, mysterious "front-page" photo card. Straightforward journalistic attempts or satirical, funny headlines alike are equally encouraged. Headlines are read in random, anonymous order by the round's editor, and every player votes for a favorite headline (not their own). Writers move one space for each vote received. Later rounds include intentionally surprising theme assignments that often result in hilarious headlines. According to Owner Tony Kvale, Good Natured Games is the only eco-friendly board game publisher manufacturing mainstream game concepts locally within the United States. The company’s website offers a free sample round of play. Launch date: November 2006.