The 14" soft play and learn doll has seven learning activities: Zip, Button, Snap, Buckle, Tie, Fasten and Read. These activities help teach young children basic dressing abilities, letter and word recognition, large and small motor skills, eye hand coordination and the senses of sight, hearing and touch.

A state-of-the-art variation on the perennial favorite “drink and wet” doll, Potty Time Tinkles drinks from a bottle, "holds it" like a real child and then wets when the tummy is squeezed. This important feature is a perfect fit with modern, high-speed potty training programs, since most experts recommend using a doll for demonstrations of potty protocol. Tinkles never fails to “go” on command, unlike conventional designs that wet as soon as they drink. Potty Time Tinkles is available in a variety of clothing styles to appeal to both boys and girls and comes with a deluxe potty training set which includes a Potty Training Guide, Baby Bottle, and Progress Chart. 

This doll alerts its mother when it´s in need of care via a "magic" cell phone that the caregiver carries with her. When the light on the phone flashes, the child answers and finds out what her doll needs, then administers care. Mommy´s Magic Cell Phone is a useful doll for teaching children responsibility and communication.

This 13" soft, huggable doll is such a loving baby; when you squeeze her tummy, she kisses. For the littlest ones, this doll can help to develop large motor skills, stimulate the senses of sight, hearing and touch, promote eye-hand coordination and nurture baby's feelings of security.  For the old kids (and adults) - it's just a great doll.  Machine Washable, it includes the Goldberger Lifetime Guarantee.

This 13” machine-washable travel doll comes with a carrier, a soft backpack car seat, and mix-and-match outfits. As her name suggests, she is “EZ” to dress — no buttons, snaps or ties — and her clothing sticks on easily. The doll is made for little hands (ages 18 months and up) and includes the Goldberger Lifetime Guarantee. She helps develop fine motor skills, promotes eye-hand coordination, gives children a sense of accomplishment, teaches cause and effect, nurtures the feeling of security, and inspires imagination and creativity. She was named one of the Top 100 Best Children’s Products of 2006 by Dr. Toy.

Simply submerging these creatures in water will cause the lights on their body to immediately begin flashing. Each character is individually named and comes with its own unique back story. The toy is both waterproof and water-activated, and features a self shut-off to preserve battery life. Six creatures are available, each packaged in a try-me package that allows consumers to see the light-up effect right on the shelf. Launch date: June 2008.

The 11” doll has a soft vinyl face and painted eyes. It comes dressed in adorable baby outfits and is packaged in a gift box, with a bow and a gift card.

The 13” soft, huggable doll giggles when her tummy is squeezed. The doll can help babies develop large motor skills, hone their sense of sight, hearing and touch, improve their hand-eye coordination and help them develop a sense of security. The baby doll is filled with non-allergenic polyester and is available in Caucasian and African American varieties.

Simply pull the baby’s musical nightcap and a soothing lullaby will begin. The battery-free, 12” baby is incredibly soft and huggable and smells of lavender, a soothing scent that has been known to naturally calm and relax fussy children.

Designed to be safe for children who have asthmas and allergies, this 9” soft doll features a sweet expression and a pastel outfit of knit fabric with gingham trim. She comes with a Hug ‘n’ Hold Ring for attachment to a stroller or car seat. Launch date: Fall 2008.

This 11” all-soft baby doll with an adorable embroidered facial expression is ideal for newborns and young children. Her outfit is made of baby-soft knit fabric with woven gingham trim, in pastel shades of aqua, pink and blue. It includes a matching baby bonnet. Her embroidered Sensitive Baby logo shows she’s safe to be around children and family members with allergies and asthma. Launch date: July 15, 2008.
Display Ideas: Should be given multiple facing in the retail package to show the different outfits and assortment.

This 11” baby will sing her ABCs and count from 1 to 10 when you press her tummy. Sing & Learn babies help dads teach their littlest ones letters and numbers. The dolls also help promote eye-hand coordination, teach cause and effect, develop motor skills, and stimulate and develop the senses of hearing, touch and sight. The doll is dressed in adorable animal outfits — bunny, duck, frog or cow.

This 16” interactive baby doll responds in eight different ways. She laughs, she cries, and her eyes really blink like a real baby. Belinda Iris is soft-stuffed with vinyl hands and feet. Dressed in removable romper, she comes complete with baby accessories, including  a plate, spoon, fork and baby bottle. She is made of phthalate-free vinyl and includes the Goldberger Lifetime Guarantee! Three AA batteries are required. Launch date: August 1, 2008.

The cuddly, sleepy doll with a pattern that softly glows in the dark.  The 13” baby has sleepy eyes and her patterned sleepwear is designed to retain a soft glow in the dark, as lights go low and eyes grow heavy. Her aroma-therapy fragrance is lavender based, designed to quiet and relax babies at bedtime.  Machine washable.  Launch date: 2008

Serena, a 13” all-soft-body baby doll has a charming vinyl face with a realistic baby expression and vinyl arms and feet. Her outfit is made of baby-soft knit fabric with woven gingham trim, all in pastel shades of aqua, pink and blue, and includes a matching sun hat. Her embroidered Sensitive Baby logo shows she’s safe to be around children and family members with allergies and asthma. "Sensitive Baby dolls are Certified asthma & allergy friendly™ by the Asthma and Allergy Foundation of America (AAFA)," Danielle Robitaille, account coordinator for G.S. Schwartz & Co., told TDmonthly. Launch date: August 2008.

Offering peace of mind for the parent and health for the environment, Seedlings dolls are made without harsh chemicals and use natural fibers for all of their surfaces and clothing. Even the boxes are made of recycled material. The family consists of Ivy, Baby Blossoms, Willow and others. Baby Blossoms received a 2009 TDmonthly Top Toy Award.

When her tummy is pressed, Molly Manners sings a song that encourages kids to always say “please” and “thank you.” The doll is suitable for children ages 18 months and up.

Suitable for children ages 18 months and up, the Belly Brites' bellies light up in soft tones and change colors in a relaxing sequence to calm and reassure little ones. Light therapy has been shown to soothe fussy babies.

Look & Learn baby dolls feature contrasting colors and patterns, and sound to encourage exploration and early development. Their designed is based on research showing that next to mom and dad, babies love to look at high-contrast images like black on white patterns, especially faces. Each doll also comes on a “hang and hold” ring for play on the go. Launch date: September 1, 2009.

The Goldberger Company introduces a new subbrand in 2010 - Yum Yums™ a line of "sweet and expressive" friends led by Musical Lights Lolli, an extra expressive and colorfully dressed doll that lights up and plays a sweet song. She can sip on her bottle or suck on her thumb. Musical Lights Lolli is
phthalate-compliant and comes with the Goldberger “Love It for Life” lifetime guarantee.

Part of The Goldberger Company's Basic Training™ line, Color Me Pretty™ is a color & wash doll that can be decorated again and again. She has a soft vinyl face with expressive painted eyes and a stuffed body making her soft enough to cuddle. Color Me Pretty™ is perfect for early learners who love to color and comes with washable markers.

This interactive baby will move, talk, giggle, and sing like a real-life playful baby when her left hand is squeezed. Playful Baby is all soft stuffed and cuddly with vinyl hands and feet and go-to-sleep eyes. She is dressed in a removable romper. Uses 2 AA batteries, included. Launch date: August 2010.

Zip-ity Princess is a soft new 14” Play & Learn doll complete with six learning activities: Zip, Button, Snap, Buckle, Tie, Fasten, and Reading. She helps to teach young ones basic dressing skills, letter and word recognition, and also helps develop fine and gross motor skills, as well as eye-hand coordination. She stimulates baby’s senses of sight, hearing, and touch, while nurturing their feeling of security.  She is dressed in assorted Princess outfits for imaginative fun. This is an excellent preschool doll to help with skill building.
Awards: Dr. Toy 100 Best Children's Products - 2010