The set includes hand and foot cream, shampoo, conditioner, lip shine, body lotion, shower gel, mesh sponge and a Real Beauty: 101 Ways to Feel Great About You book. Products come in coconut, vanilla, strawberries and cream, pink lemonade and fruit flavor scents. Launch date: Spring 2008.

The 2” x 2” compressed terrycloth cube magically transforms into an 8-1/2” bath mitt when submerged in water. Each mitt is made of 100 percent cotton and is available in four jungle themed styles: monkey, giraffe, tiger and lion. A colorful POP display is also available. Launch date: March 2008.

Instead of X’s and O’s, this version uses frogs and ducks. The foam-filled board and game pieces float in water and make for a great child-parent bath time interaction game. Launch date: January 2008.

This fragrant oil for moms-to-be features a blend of sweet almond oil, borage oil, wheatgerm oil and rosehip seed oil to hydrate the tummy and help prevent stretch marks.

Avocado oil, olive oil and evening primrose oil combine in this calming, moisture-rich cream for pregnant women.

Designed for pregnant women, this pH-balanced, low-lather formula features glycerine, amica extract, chamomile extract and aloe vera extract to soften and hydrate the skin with a calming fragrance.

Simply submerging these creatures in water will cause the lights on their body to immediately begin flashing. Each character is individually named and comes with its own unique back story. The toy is both waterproof and water-activated, and features a self shut-off to preserve battery life. Six creatures are available, each packaged in a try-me package that allows consumers to see the light-up effect right on the shelf. Launch date: June 2008.

The Boogaloo Munch™ products help toddlers have a fun, learning experience at mealtime. These combination meal trays/plates are of dishwasher safe (upper shelf) molded plastic in bright colors and fun designs. They help wean the child from the high chair to the family meal table while encouraging them to understand the correct layout of table wear while building up their confidence and helping teach table manners.

This holiday-time offer combines the floating Boogaloo Bath™ Book and wash Mitt with a colorful matching set of soft Boogaloo Appliqué tiles. The wash Mitt character doubles as a glove puppet, the removable appliqués stick to smooth wet surface. This combination encourages interaction though activities and creative story telling at bath time. Now bath time is an adventure in bonding with your child.

The Boogaloo Bath™ line of fun interactive educational bath toys includes the unique Swirly Seahorse™. This bath toy is lots of fun with its child-friendly construction and appealing colors. The Swirly Seahorse encourages gross motor skills through water play and visually teaches the simple concept of action and reaction!

Spongeables change texture from exfoliating to silky in seconds. Kids will enjoy the mountains of soft creamy lather and the festive snowman, reindeer, snowflake and Christmas tree shapes. Grown ups will appreciate the benefits of moisturizing Olive Oil, skin-softening Shea Butter and antioxidant vitamins A and E. “The patent-pending infusion process…exclusive to Spongeables LLC products…releases the correct mixture of soap and skin care ingredients, time after time, every time,” Spongeables LLC Public Relations Director Lynne Merrill told TDmonthly. Launch date: October 2006.

The interactive, educational bath toy encourages gross motor skills through water play while teaching the principles of action and reaction in a fun way. The colorful bandana hat is used as a scoop to pour water into the head of the Octobuddy. This action triggers visually exciting activity housed in clear, bubble-like chambers in Octobuddy’s four legs: spinning wheels, a whimsical character popping up and a fish feeding. The floating Octobuddy features “innovative design from two of the brightest toy designers out of Israel, assisted by the most critical focus group — their own children,” Jonathan Rimington of Boogaloo PR & Advertising told TDmonthly. Launch date: February 2007.

One side of the sponge is gentle for washing; the other side is scruffy for massaging and exfoliating, eliminating rough, dry skin and leaving feet feeling soft and beautiful. The Pedi-scrub is available in two fragrances: Aromatic Lavender & Tea Tree Oil (pink) and revitalizing Citron-Eucalyptus (green). Both varieties provide just the right touch of aromatherapy rejuvenation, leaving just a hint of clean, herbal freshness on the skin.

When the soap becomes wet, the talking module activates, and kids will hear the voices of Max and Ruby. The soap is hypoallergenic and smells of grape raisin. Other i-soap varieties include Backyardigans, Dora the Explorer and SpongeBob Square Pants.

The Little Squirts Bathtub Toy Set includes five colorful little farm animal squirts for bath-time fun. The set includes a pink bunny, a lime green and black-spotted cow, a yellow ducky, a light blue sheep and a blue horse with saddle. Each toy measures 2” x 2.5”. “The EiEiO collection, inspired by the favorite children's song "Old McDonald Had a Farm," also offers clothing sets, booties, bibs, socks, blankets, door pillows, spoon and fork sets and bath scrubbies and soaps, providing a fun way to entertain baby and teach about animals at bath time and throughout the day,” a representative of Mud Pie told TDmonthly. Launch date: July 2007.

This lightweight, waterproof book is hand washable and includes a pressure-sensitive melody module that is heat sealed into the cover and plays when a child presses the red circle. An adorable baby panda illustrates the classic bedtime song, which ends happily with Mama Panda’s good catch. The 5.5” square book contains lyrics to the first verse to encourage word recognition and pre-reading skills. “Our waterproof bath books are musical! Music not only has been found to encourage cognitive skill development in young children but it also is a wonderful distraction for a cranky toddler,” Owner Amy Kallman Epstein of The Straight Edge told TDmonthly.

These whimsical, collectible and affordable novelty items are classics with a twist. Though not necessarily for the bathtub, each is tub-worthy and guaranteed to always float upright. Priced competitively and in the impulse decision triangle, RUBBA DUCKS are able to fulfill numerous buying options for a broad consumer base. Each RUBBA DUCK features a tattoo on its tail feathers that reflects its unique personality, and comes with its own hatch date and biography on a trading card tag.

This set of 84 foam shapes includes two sets of letters (A-Z) and numbers (0-9) plush 12 sea shapes. The shapes float and stick to the tub wall when wet, and the ventilated, reusable container helps prevent foam from mildewing.

This set includes a bright fishing pole with a strong magnetic hook that easily catches all three of the included sea squirts. The fishing reel makes a clicking sound, and the squirts float, squirt water and sink when filled with water.

The Bath Super Scooper allows kids and parents to scoop, drain and store bath toys in seconds. The basket has a large storage capacity and features a hanging bracket that easily attaches to the tub wall with strong adhesive strips (included).

This wet-and-stick floating three-dimensional amusement park is fun to use in the tub. The pieces included float in the water or stick to the walls, and the ferris wheel goes round and round. Kids can race with the cars, pet the pony and more. This product received a 2007 iParenting Media Award.

James, Thomas & Percy. 12 per display; assorted. Toothbrushes have a curved handle and travel cap.

This gift set features an Arctic duck and iceberg habitat made of phthalate-free plastic with recycled content. It includes a 7"-long x 3.5"-high King Eider Arctic Duck bath toy (available in blue and yellow); a floating "iceberg" habitat; baby-duck 100-percent pure or glycerin soap; "My Arctic 1, 2, 3" children's book; an educational coloring book; a King Eider flexible magnet tag; and a drip-dry 100-percent cotton Eco-bag (towel not sold). It’s “the only collectible bath gift designed to connect children to earth's habitats through play and educational pieces,” Founder and CEO Holly Hitzemann of Perennial Toys told TDmonthly. The company requires a minimum order of five. The toys and the coloring books are designed by Navajo artist Daryl Tom. A percentage of every purchase supports wildlife conservation efforts. Launch date: February 2007.

This high-quality vegetable glycerin soap features a toy duck that gives a multi-colored light show when handled or placed in water.

As magnetized critters float around the tub, little ones use the fishing rod, also magnetized, to play the game. When the two magnets meet, they’ve caught the big one. Every catch is guaranteed, and the fishing is also good in swimming pools and at the beach. This game comes in Pond (frog, duck and fish) and Ocean (dolphin, octopus and turtle) varieties. “The magnets inside are sewn into a mesh bag first and then that mesh bag is sewn tightly inside the product, enhancing its safety factor. Also, the fishing rod is foam-filled, not rigid, so it is soft,” John Gallagher of Rich Frog Industries told TDmonthly. Launch date: July 2007.
—  “[The] Rich Frog line does well — the whole assortment. … [We] sell maybe 15 per month,” Susan Pruett, manager of Kilmarnock Toy Store in Kilmarnock, Va., told TDmonthly in 2008.
— One-fourth of the 40 retailers who spoke with TDmonthly in March 2008 said their best-selling bath toys are animal-themed.
— In March 2008, five percent of 40 retailers who spoke with TDmonthly singled out fishing sets as the best-selling bath toys in their stores.